Polymorph Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Satish Polisetti, Dhawal Mujumdar, Kuldeep Kapade, and Max Gutman

InterWest Partners, Foundry Group, ONSET Ventures, kbs+ Ventures, Mike Kerns, Sourabh Niyogi

2-sentence company description:

Polymorph is an ad-platform that allows publishers to monetize their websites/applications through visually integrated ads that blend with their content. Our SaaS platform enables publishers to manage and maximize native ad revenue from direct-sold and programmatic demand sources.

Who can't live without your product/service?

Publishers, app developers, brands, agencies, DSPs, trading desks

Why can't they live without you?

For Publishers: We enable them to maximize revenue opportunities by offering the tools to sell direct and/or plug into a growing list of native demand sources.

Agencies/Brands/DSPs/Trading Desks: We give them the ability to distribute content, increase brand visibility, and drive engagement metrics through unobtrusive experiences.

Greatest company accomplishment:

The first and only ad tech company to ship the complete tech stack for native - ad server, mediation and exchange.

What makes you guys sweat at night?

Nobody sweats in San Francisco :)

Biggest competitor(s)?

We are perceived to be competitive with native ad networks. We consider them as few of the many demand sources available for publishers. Our technology allows publishers to integrate all available native ad networks.

How are you better?

Polymorph is the only native ad platform that maximizes yield through all demand sources - direct advertisers, native ad networks, and programmatic channels. Unlike traditional native networks who want to hardcode their tags onto publishers’ sites or require first look at inventory, we give publishers the ability to let native ad networks compete for their inventory through a process called mediation. This allows publishers to maximize revenue opportunities by allowing us to serve placements to the highest bidder.

Most hated buzzword/phrase:

"sharing economy" - Nobody shares; everyone rents out.

If your company were to have to have a mascot, what would it be?

A shapeshifter because, much like a native ad, it has the ability to transition into different forms.