Placed Overview - AD THINK Startups - REDBOOKS


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Acquired by Snap

Company conspirators (co-founders/investors):

David Shim
Madrona Venture Group
Two Sigma Ventures

2-sentence company description:

Placed measures billions of locations across the world's largest opt-in mobile location panel, providing the most complete understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed gives brands, agencies, publishers and ad networks the ability to target location at scale, measure the offline impact of mobile ads, and deliver actionable insights into consumer behavior.

Who can't live without your product/service?

Brands, Agencies, Publishers, and Ad Networks

Why can't they live without you?

Placed's approach to mobile attribution is clearly resonating with advertisers and brands. As the mobile advertising market picks ups, reliable unbiased measurement of success is crucial to continued growth and meaningful impact.

Greatest company accomplishment:

Standardizing location across the largest publishers, and networks in the US,

What makes you guys sweat at night?


How are you better?

Placed has pioneered three leading services for brands and marketers: location-driven insights, targeting and attribution. All three services are driven by the largest opt-in consumer location panel in North America, measuring the location of nearly a quarter of a million devices daily as consumers visit brick-and-mortar stores.

  • Placed Insights enables agencies and brands to better understand customer traffic patterns influenced by mobile ads, and to tailor relevant communications accordingly.
  • Placed Targeting allows agencies and brands to customize their mobile advertising investment using geographic, behavioral and demographic information.
  • Placed Attribution provides an unbiased and independent currency to marketers, measuring store lift as a post-analysis of their media buy across the largest mobile publishers and networks in the US. The Placed panel is a fully-opt in consumer program with a clear value exchange with its participants.