Neoreach Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Jesse Leimgruber
P.J. Leimgruber
Misha Talavera
Brian Sorel

Key investors:
Michael Baum

2-sentence company description:

NeoReach is an end-to-end influencer marketing software for large enterprise brands. Companies like Walmart, Amazon and NBC use NeoReach to identify influencers, manage campaigns and track ROI.

Who can't live without your product/service?

Without NeoReach, tracking influencer marketing is time consuming and often lacks data and accuracy. With NeoReach, brands can understand their exact ROI, earned media value, and top performing influencers.

Why can't they live without you?

Our software manages over $50m in annual influencer spend and many large brands depend on it.

Greatest company accomplishment:

Having a business spend over $1M with NeoReach.

What makes you guys sweat at night?

We're building for a market that will be here in 20 years. Markets and sentiment always shift and changing consumer trends could impact our 20 year vision.

Biggest competitor(s)?

TapInfluence, FameBit

How are you better?

We provide an end-to-end software and robust analytics. We are a search engine, not a database.

Most hated buzzword/phrase:

Growth Hacker

If your company were to have to have a mascot, what would it be?