MikMak Overview - AD THINK Startups - REDBOOKS

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MIKMAK  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Founderes:
Rachel Tipograph, CEO

Investors:
VaynerMedia
SLOW Ventures
UTA Ventures
BraVe Ventures
MX Ventures

2-sentence company description:

MikMak creates native commerce experiences for the social video generation.

Who can't live without your product/service?

Retailers and CPG brands

Why can't they live without you?

Because by 2019 the internet is going to be one big video. If they're not driving commerce experiences from video, they will become obsolete.

Greatest company accomplishment:

Profitability

What makes you guys sweat at night?

That we live in a world controlled by four companies, we are all at the whims of their decisions.

Biggest competitor(s)?

On a micro level, none. At a macro level, the four companies mentioned above.

How are you better?

We're only focused on only one thing, social video commerce. The four big companies will never be as specialized as us in this discipline.

Most hated buzzword/phrase:

Digital-marketing, social-marketing, mobile-marketing - it's just marketing.

If your company were to have to have a mascot, what would it be?

A K-Pop Star