Mavrck Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Lyle Stevens, Sean Naegeli, Shoeb Mogal, Chris Wolfel

GrandBanks Capital, Techstars, and a handful of great angel investors

2-sentence company description:

Mavrck's social influence marketing platform powers premier consumer brands to drive more sales on social media. The company's proprietary influencer activation engine is the only solution trusted by major brands to identify and activate their most influential customers across social networks at scale while providing a brands customers a unique and rewarding experience.

Who can't live without your product/service?

National brands who have a passionate customer base and more importantly believe that their customers are the most effective form of marketing and want to embrace that.

Why can't they live without you?

Mavrck's platform gives brands the ability to gather valuable data and execute programmatic word of mouth campaigns with precision and scale, getting their customers talking about them on brand and on strategy.

Greatest company accomplishment:

In our first year of business we were able to work with national brands such as Sears and Unilever and leading agencies like GroupM and Mullen to prove that activating influential consumers would drive more purchases than a standard display add or celebrity influencers.

What makes you guys sweat at night?

Keeping up with growth. Over the past year our team has grown over 600% and our customer base has grown over 500%, making sure we have a team and platform that is always the best for our growing customer base keeps us up.

Biggest competitor(s)?

There are plenty of tools in the influence marketing, social advocacy, and loyalty space that are all competing to be the go to tool for a brand to use including Social Toaster, Crowdly, Klout, and others.

How are you better?

At Mavrck, we focus on the most important metric, conversions. Yes we score and analyze over 500 million opt-in private social posts per day, yes we have built a platform for identifying your most influential customers, and yes a brand can leverage this to create and distribute branded content but our biggest differentiator is the ability to leverage customers to drive sales from their networks.

If your company were to have to have a mascot, what would it be?

Maverick from Top Gun