ListenFirst Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Christian Anthony
Jason Klein

2-sentence company description:

ListenFirst is the most comprehensive enterprise social analytics solution. The ListenFirst platform analyzes and unites billions of real-time digital and social media signals across more than 50,000 brands and 20+ industries--from owned, earned, paid, conversation, and video content engagement to behavioral analytics, brand affinities and influencer tracking--to give brands like Disney, NBCUniversal, Michael Kors, and Amazon insight into developing content, setting KPIs, optimizing strategy and performance, and driving the bottom line.

Who can't live without your product/service?

Senior marketing/research/ad sales execs who are tasked with making sense of and driving value from social data.

Why can't they live without you?

We help them make money and crush their competition

Greatest company accomplishment:

Doing this all while being self-funded and profitable (in year one) in an industry that continues to live off investors’ money.

What makes you guys sweat at night?

Finding top talent to accelerate our scale

Biggest competitor(s)?

Market Maturity - most companies are still in the early days of understanding the value of the signals in our world.

Most hated buzzword/phrase:

Big Data

If your company were to have to have a mascot, what would it be?

David (not Goliath)