LiftMetrix Overview - AD THINK Startups - REDBOOKS

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LIFTMETRIX  |  AD THINK PROFILE

Acquired by Hootsuite

Company conspirators (co-founders/investors):

Nik Pai, CEO
Nirav Patel, CTO
Graham Gullans, COO
Kristin Calve, VP Revenue
Neal Shenoy, Board Member and 1st Investor ([212]MEDIA)

2-sentence company description:

LiftMetrix enables every brand marketer to make sense of their social data as if they were a data scientist. Brands, agencies, publishers, small businesses, and e-commerce companies use LiftMetrix to understand their impact in social media and optimize their plans.

Who can't live without your product/service?

Any person tasked with measuring and understanding their social media data and trying to figure out what their ROI is.

Why can't they live without you?

With social media budgets growing, it is critical to be able to measure your return on investment and find efficient ways to grow that ROI. We have a proven track record of the helping our brands generate significant ROI in a highly measurable fashion.

Greatest company accomplishment:

We won the Staff Choice Award at the New York City Tech Day among over 300+ startups including's Buddy Media, Box.net, and Wildfire for our vision, product, and business model.

What makes you guys sweat at night?

Given the fast paced nature of social media, we are always worried about significant changes across social media platforms and being late to the party on any major industry changes. We pride ourselves on being up to date with all trends and offering our clients the most cutting-edge tools and services.

Biggest competitor(s)?

SproutSocial, Simplymeasured.

How are you better?

We pick up where analytic platforms stop. So if you had a data scientist in-house, that person would digest all the analytics, translate that into your business KPI's, explain over / under performance to key stakeholders, and then provide an optimized strategy on how to do better. This is exactly what our platform does. Try us out at www.liftmetrix.com, it takes less than 5 minutes.

Most hated buzzword/phrase:

SoLoMo.

If your company were to have to have a mascot, what would it be?

Money Tree.