Jebbit Overview - AD THINK Startups - REDBOOKS

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JEBBIT  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Co-Founders:
Tom Coburn
Jonathan Lacoste

Investors:
Data Point Capital
TechStars
Boston Seed Capital
Dharmesh Shah
John Simon

2-sentence company description:

Jebbit captures the undivided attention of digital audiences through a personalized interaction after a click-through. Our platform provides marketers with a suite of tools and analytics to engage and understand consumers, ultimately leading to higher conversions and increased LTV of customers.

Who can't live without your product/service?

Brands, Agencies, and Publishers. Essentially anyone who is actively engaging online visitors with a specific marketing objective.

Why can't they live without you?

98% of digital visitors leave a web page without taking a marketer's intended action. Jebbit believes that the key to increasing engagement and conversions is creating a one to one personalized experience between a consumer and brand. Marketers from some of the largest brands in the world have approached Jebbit with this same mindset.

Greatest company accomplishment:

Being named as one of CNBC's "Most Promising Companies in the World" and featured on CNCB's Squawk Box was a turning point that legitimized the product and the problem Jebbit is solving in the marketing technology landscape.

What makes you guys sweat at night?

Consumers that have a poor digital interaction with a brand. Billions of dollars go to waste each year because of marketers launching campaigns that are intrusive and not personalized.

Biggest competitor(s)?

Companies that focus on personalized marketing interactions or conversion optimization compete for the same dollar as Jebbit. This includes engagement products like TrueX and SessionM and well as A/B testing products like Optimizely.

How are you better?

Most of these companies use big data to customize interactions and require technical integrations or lengthy training processes to implement. Jebbit personalizes interactions in real-time, utilizes a brand's existing content, and can be deployed in just a few minutes with no technical integration.

Most hated buzzword/phrase:

"Bounce Rate"

If your company were to have to have a mascot, what would it be?

Jeb.