InsideSocial Overview - AD THINK Startups - REDBOOKS


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Acquired by Simply Measured

Company conspirators (co-founders/investors):

Brewster Stanislaw (Co-Founder and CEO)
Joey Kotkins (Co-Founder and CMO)
Bryan Short (CTO)

David Cohen, Rudy Gadre, T.A. McCann, Rob Glaser, Fritz Lanman, Hank Vigil, Bruce Jaffe, Brian Ma and others

2-sentence company description:

Inside Social helps brands measure and increase their social ROI by focusing on the metrics that matter most such as revenue and conversions instead of likes and follows. Our patent-pending technology illustrates exactly how any given social, share, post, or ad leads to purchases, signups, installs and more, thereby revealing the content, channels, and consumers that are creating tangible business value through social.

Who can't live without your product/service?

Big brands and e-commerce companies that are investing heavily in social marketing.

Why can't they live without you?

For the first time, they can finally understand social's business impact in terms of real business metrics like revenue. And more importantly, they can grow that impact to achieve ROI that was previously impossible.

Greatest company accomplishment:

Building such an incredible team. Inside Social is comprised of some of the most talented, developers, designers and marketers in the world and we're proud that we've brought all of these folks together to realize the same vision. We love working with one another and are passionate about making social the most powerful marketing channel in existence.

What makes you guys sweat at night?

Missing out on the incredible opportunity before us. We believe social is a once-in-a-generation opportunity and we want to be sure we make the most of it.

Biggest competitor(s)?

We have a lot of tangential competitors, but no one who is really doing exactly what we do.

How are you better?

We're the best solution in the world at effectively measures the value of earned social in terms of real business metrics. We've also learned that earned is a leading indicator of what will work in owned and paid and thus have a competitive advantage in build social marketing tools because of our data.

Most hated buzzword/phrase:

Virality. It's the worst word in social marketing. Virality for virality's sake is meaningless. Social marketing should be measured by its results not by its viral coefficient. Focus on value, not virality. We cringe every time someone asks us "how can we make this go viral?"

If your company were to have to have a mascot, what would it be?

Honey badger. We're tenacious, driven, and will do whatever takes to make sure our customers are happy.