Headliner-Labs Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Caroline Klatt, Dana Gibber

2-sentence company description:

Headliner increases brands' mobile sales by 45%. We build and power brand chatbots that acquire new customers for you, drive brand engagement and convert sales across fashion, beauty, and retail.

Who can't live without your product/service?

Any business trying to make digital sales.

Why can't they live without you?

We put your brand into the hands of consumers - literally! As consumers spend more digital hours on mobile devices, brands have to meet these consumers there, on mobile, in the format that's native to mobile: chat. We build intelligent, scalable chat experiences that convert sales.

Greatest company accomplishment:

Building an unparalleled bot platform with robust, proprietary technology so that your brand can roll out a phenomenal bot in a matter of minutes.

What makes you guys sweat at night?

Time. There's so much we want to do!

Biggest competitor(s)?

Mobile websites. Right now, if you want to shop on your phone, you'd be doing it in a mobile website. The experience was designed for a computer screen and shrunk down to fit your cell phone. We're changing that.

How are you better?

Bots engage customers in the format they're using most on mobile: chat. The way you text with friends or slack with colleagues is how you should be interacting with brands and retailers.

Most hated buzzword/phrase:

Chatbot. We call them "bots" because they're more than chat. They transact, they qualify leads, they guide users through discovery to purchase.

If your company were to have to have a mascot, what would it be?

Don't I have to say unicorn ;)? Maybe a Sour Patch kid...