HYPR Overview - AD THINK Startups - REDBOOKS

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HYPR  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Co-Founders:
Gil Eyal
Guy Tamir

2-sentence company description:

HYPR introduces analytics and measurability to Influencer Marketing. It's platform houses profiles and audience demographic information for over 10 million influencers across major social channels-making it the World's largest and smartest influencer index. Marketers can reach large audiences at scale by targeting influencers based on their audience demographics such as age, location and interests, personal characteristics and topics of interest.

Who can't live without your product/service?

Agencies, brands, publishers and influencer marketing platforms interested in meaningful discovery, data and analytics in the influencer marketing space.

Why can't they live without you?

In an industry shifting towards 10 million micro influencers – finding influencers and understanding who their audience is, has become paramount. You would never spend a dime advertising in a magazine without knowing who reads it. Why would you settle for a number of followers when you can get complete audience demographic, psychographic and geographic data?

Greatest company accomplishment:

Servicing hundreds of subscribing brands and agencies.
Tracking 1 billion social accounts.
Partnerships with the world's biggest social networks.

What makes you guys sweat at night?

Hiring fast enough to keep up with growth without compromising quality
Identifying the right technologies to handle large amounts of data and ensuring 99.9% uptime
Making the right feature decisions and keeping up with customer feature requests

How are you better?

We are the only platform in the world to have cross platform analytics for the 5 major North American social network. Our database covers 10 million influencers and 1 billion social accounts, and is updated bi-weekly.

Most competitors have curated databases with 5-10K influencers and limited data.

Most hated buzzword/phrase:

#NoFilter

If your company were to have to have a mascot, what would it be?

A fearless Honey Badger