Graphika Overview - AD THINK Startups - REDBOOKS

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GRAPHIKA  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Founder:
John W. Kelly

2-sentence company description:

Graphika turns network relationships into dynamic maps of social influence, enabling precision targeting and action to drive business results. We bring 21st Century graph-analytic methods to 21st Century networked media, going beyond the content-based analytics available from traditional platforms.

Who can't live without your product/service?

Just about everyone needs us whether they realize it or not! So far, we count Research Organizations, Multi-national Brands, Agencies, Internet Platforms, Health and Medical Companies, Publishers, and Not-for-Profits among our customers.

Why can't they live without you?

Graphika is built on revolutionary patented technology for mapping and measuring social media as a network, not a stream of text. Our platform has the unique ability to process social graph, geographic, and semantic data as varying inputs to discover the human audiences that matter most to a company's business objectives.

Greatest company accomplishment:

Doing cutting edge work with some of the largest companies in the world.

What makes you guys sweat at night?

Clowns.

Biggest competitor(s)?

There are many that are partially in our space, but their data and analysis are shallow and much less granular than ours.

How are you better?

1) We look at MUCH more data
2) we do much more sophisticated analysis (we use our patented algorithms, which no one else has) and
3) we provide much more granular, detailed results

Most hated buzzword/phrase:

"Artificial Intelligence"

If your company were to have to have a mascot, what would it be?

Our CEO's 1976, Chevy Blazer aka "The Green Hornet"