Grapevine Overview - AD THINK Startups - REDBOOKS

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GRAPEVINE  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Brendan Lattrell (Founder & CEO)

2-sentence company description:

Grapevine's Advocate Marketing platform helps consumer facing brands generate sales by working with highly relevant Advocates on YouTube & Instagram. Clients including Walgreens & NatureBox leverage Grapevine for its average click-through rate of over 5% and network reaching more than 200 million people a month.

Who can't live without your product/service?

Consumer brands.

Why can't they live without you?

It's harder than ever to get and keep your target customer's attention. Grapevine helps clients keep consumer attention in a way that drives consumers to buy.

Greatest company accomplishment:

2014 MassChallenge Finalist
2014 Ad:Tech New York Startup Spotlight Nominee
2014 Foursquare Conference NY Invited Speaker

What makes you guys sweat at night?

Everything

Biggest competitor(s)?

Famebit

How are you better?

Our team is built around the product; CEO was a Discovery Channel producer, Head of Product founded a performance marketing company, Head of Community is a successful Beauty Vlogger,Business Development Representatives all worked in the industries they service.

Most hated buzzword/phrase:

Influencer marketing!

If your company were to have to have a mascot, what would it be?

The Honey Badger