GoChime Overview - AD THINK Startups - REDBOOKS


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Acquired by BounceX

Company conspirators (co-founders/investors):

Austin Evarts, Co-founder & CEO
Josh Emert, Co-founder & Head of Product

Key investors:
Keith Smith, CEO of Bigdoor
Geoff Entress, board of Hootsuite
Rob Martin, Summit Capital
Matt Shobe, founder of Feedburner

2-sentence company description:

GoChime leverages first-party data to run smarter and more effective social media advertising campaigns. Brands sync their email marketing and CRM services to GoChime to extend those strategies into the social advertising.

Who can't live without your product/service?

Email marketers and social ad buyers.

Why can't they live without you?

80% of promotional email goes unopened. We allow you to reach the people who missed your email via ads on Facebook.

Greatest company accomplishment:

Creating something that people need.

What makes you guys sweat at night?

Always trying to find new customers.

Biggest competitor(s)?

There is nothing else on the market that provides a secure and automated bridge between first-party customer data and social media advertising. Companies need to manually download and upload CSV files every time their data changes.

How are you better?

Large brands have too much data that changes too quickly, and SMBs don’t have the time or resources to reset their audiences every time their data changes.

Most hated buzzword/phrase:

"Integrated marketing"

If your company were to have to have a mascot, what would it be?

A mountain lion for its persistence when hunting.