Faraday Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Andy Rossmeissl
Robbie Adler
Seamus Abshere

FreshTracks Capital
Vermont Center for Emerging Technologies, others

2-sentence company description:

Faraday is an AI platform for B2C customer lifecycle optimization. Sync your business data to our national identity graph, then use built-in machine learning to generate predictive audiences for retention, lead conversion, and acquisition.

Who can't live without your product/service?

B2C companies with complex customer lifecycles: financial services, big-ticket retail, subscriptions, higher ed, energy, home services, and more.

Why can't they live without you?

Collecting data has gotten easier and easier, but leveraging it to build and defend revenue is as baffling as ever. B2C businesses running traditional acquisition, conversion, and retention efforts without the predictive edge know they're being left behind.

Greatest company accomplishment:

Awarded a $1MM grant by the U.S. Department of Energy for applying Faraday technology to the solar industry.

What makes you guys sweat at night?

Our ML servers running at full blast.

Biggest competitor(s)?

The incumbent data giants, some of whom are our vendors.

How are you better?

Fully automated, self-service platform synced in real time to business databases. Exclusive focus on key universal B2C revenue challenges. Price.

Most hated buzzword/phrase:

"Proprietary machine learning algorithms" (yeah right).

If your company were to have to have a mascot, what would it be?

Michael Faraday