Eventable Overview - AD THINK Startups - REDBOOKS

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EVENTABLE  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Co-Founders:
Sameen Karim
Akash Malhotra

Investors:
Alchemist Accelerator
Entrepreneurs Roundtable Accelerator
Rightside Capital
RosePaul Ventures
Steelhead Ventures
SummitVision Capital

2-sentence company description:

Eventable is turning calendars into a marketing channel for brands. Marketers can now engage their audience directly inside customers' daily schedules (on Google Calendar, Outlook, iOS, etc) to drive timely action and brand loyalty.

Who can't live without your product/service?

Any business or organization that needs to drive timely action and/or customer loyalty, particularly in retail/ecommerce, B2B, education, and nonprofits.

Why can't they live without you?

When customers don't show up to a sale or tune-in to a webinar, all the marketing effort behind driving “awareness” goes down the drain. With calendar notifications, we don't just make sure people are aware of something, but we ensure they take action. Consider us the last-mile of the marketing funnel.

Greatest company accomplishment:

We've helped over 7,000 brands and organizations engage with their customers.

What makes you guys sweat at night?

Scaling our platform fast enough to meet market demand.

How are you better?

We understand the calendar inside-and-out. Our team brings over a decade of experience working with calendars, and we maintain close relationships with all the major platforms and vendors to ensure the most seamless user experience.

Most hated buzzword/phrase:

Omnichannel

If your company were to have to have a mascot, what would it be?

We already have one: Calvin the Calendar!