Dovetale Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Mike Schmidt
Navied Shoushtarian

Expa Capital
Garrett Camp
Naveen Selvadurai

2-sentence company description:

Content and audience intelligence to help brands and agencies build relationships with people that can drive results.

Who can't live without your product/service?

Brands and agencies doing influencer marketing.

Why can't they live without you?

Image recognition saves a lot of time when trying to find trends and audience data on social networks.

Greatest company accomplishment:

Customers: Buzzfeed, L’Oreal and Hermes.

What makes you guys sweat at night?

Trying to make all our customers happy with a small team.

Biggest competitor(s)?

Google, Salesforce

How are you better?

We are focused specifically on social data and creating a pipeline for a new model of advertising.

Most hated buzzword/phrase:

Machine learning, influencer marketing, native advertising

If your company were to have to have a mascot, what would it be?

A bird