Customer IO Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Colin Nederkoorn (CEO, co-founder)
John Allison (CTO, co-founder)

David Cohen
David Tisch
Kima Ventures
Zelkova Ventures.

2-sentence company description:

Web and mobile apps (anything where people log in) use us to track customer and usage data. Marketers then build rules to email people based on what they do or don't do in the app.

Who can't live without your product/service?

Development teams and marketing teams at SMB internet companies. We become part of their infrastructure.

Why can't they live without you?

Developers don't have to build complex rule based emails, and marketers have control over copy and logic for sending emails to customers.

Greatest company accomplishment:

We send more email daily today than we did in all of 2012.

What makes you guys sweat at night?

Our service goes down while we sleep.

Biggest competitor(s)?

Developers building it themselves, Exact Target, Responsys, Sailthru

How are you better?

No contracts, more focused product, real-time.

Most hated buzzword/phrase:

Autoresponder - worst email feature description ever.

If your company were to have to have a mascot, what would it be?

A civet cat - mostly because we're obsessed with coffee. But to stretch it a little - they find the choicest beans just like we help you identify customers you should reach out to.