Clinch Overview - AD THINK Startups - REDBOOKS

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CLINCH  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Co-Founders:
Oz Etzioni
Raz Peter

Key investors:
Private Investors

2-sentence company description:

Dynamic video creative at scale to drive branding, sales, and loyalty.

Who can't live without your product/service?

Brands who advertise on National TV and need to localize their advertisement on TV and Online, CPG brands, Automotive, Retail, Travel (OTA and Airlines), DSPs and Media agencies.

Why can't they live without you?

While display creative dynamic allows personalization in static ads, brands and agencies have struggled to produce personalized advertising at scale for video. Most similar services to Clinch require brands to commit to an end-to-end service (Media Buy + Creative) - Clinch works seamlessly with the clients' media agency across all DSPs and exchanges or SSPs - allowing them to focus on targeting right users at the right time, while Clinch focuses showing users the right personalized message! optimizing the creative during the campaign for both video and display.

Greatest company accomplishment:

Top provider of Despegar.com and decolar.com (the biggest OTA (Online Travel Agency) in the Americas in terms of volume) across all travel verticals, all channels in display and video.

What makes you guys sweat at night?

The heat...

Biggest competitor(s)?

Eyeview

How are you better?

While the competition requires the brands to commit to an end-to-end service (media buy + creative) and only for video - Clinch works seamlessly with the clients' media agency across all DSPs and exchanges or SSPs - allowing them to focus on targeting right users at the right time, while Clinch focuses showing users the right personalized message! Optimizing the creative during the campaign for both video and display.

Most hated buzzword/phrase:

Artificial Intelligence

If your company were to have to have a mascot, what would it be?

A bull