Citia Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Linda Holliday
Sam Katz
Michael Kostadinovich
Peter Meyers
Joel Smernoff

2-sentence company description:

Citia helps brands tell big stories in small pieces that go everywhere, enabling beautiful and engaging card-based content for a whole new era of digital publishing.

Who can't live without your product/service?

Brands and content publishers who need to reach customers, wherever their eyeballs have gone!

Why can't they live without you?

The custom-tech model is broken. Expensive, slow, often broken and has limited reach. Our SaaS model is much faster, much cheaper, and most importantly they can get their reach back.

Greatest company accomplishment:

Making content so app-like beautiful in every platform that the most demanding agencies love it!.

What makes you guys sweat at night?

Frankly, despite the massive attention shifts, very few agencies and brands seem to understand that social is a new media plan. And, using digital holistically can cause brand and agency turf conflicts that are time-consuming to resolve.

Biggest competitor(s)?

As the only multi-platform SaaS business, our competitor is "build it yourself tech." Non-tech companies have been sold that tech-making (rather than tech-using) is a critical competency and some still believe that.

How are you better?

Our product is cheaper, in market overnight, more beautiful and runs on most everything. Card based approach generates multi-purpose social units and because they take interest back to their exact location in a beautiful "macro-site", there's no longer a need for micro-sites

Most hated buzzword/phrase:

"We need a social strategy" Or, when "disrupters" say "mass media" in that snide and critical way-implying a stupid dinosaur. I'd like to see them make their numbers for a hundred quarters selling sugary beverages!

If your company were to have to have a mascot, what would it be?

Spider Man.