Branch IO Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Alex Austin
Mada Seghete
Mike Molinet
Dmitri Gaskin

2-sentence company description:

Branch provides the leading mobile deep linking platform with solutions that unify mobile user experience and measurement across different devices, platforms and channels. Branch powers deep links for over 2 billion monthly users across the globe and is a trusted solution for over 24,000 apps including Airbnb, BuzzFeed, Jet, Pinterest, Target, Yelp and many more to grow and stay engaged with their mobile audience.

Who can't live without your product/service?

Mobile marketers who are looking to create a cross-channel mobile marketing strategy and to measure the results across channels and platforms - including mobile web to app, email, social, paid, and organic.

App developers who're looking to drive organic growth with great mobile user experiences.

Why can't they live without you?

The introduction of mobile has fragmented today's businesses, causing broken links everywhere with inaccurate attribution, which leads to wasted marketing spend and less than optimal user experience. Branch fixes that by providing a robust linking solution that works across all marketing channels while providing a holistic view of various user touchpoints.

For app developers, the cost to acquire a quality user base can be daunting. But with Branch, they can easily build features like sharing, referral programs to drive viral growth.

Greatest company accomplishment:

Branch's mobile linking infrastructure powers unified experiences and measurement for over 24,000 apps in less than two years' time, including top mobile brands like Airbnb, BuzzFeed, Jet, Pinterest, Target, Yelp and many more.

What makes you guys sweat at night?

The most important value we uphold at Branch is being "Partners First", and by partners we mean customers. Our team's mission is to make the lives easier for mobile marketers and developers.That means making sure our links always work and delivering a great user experience anytime, on any platform. That means dealing with a fast-changing ecosystem and adapting the Branch deep linking technology to work all the time to give our partners the peace of mind.

Biggest competitor(s)?

We are in a fast-evolving space - while there are a few small competitors in the linking space like Tapstream and Yozio; and Google Firebase is a loose competitor on our most basic offerings. But when it comes to Premium Solutions like Deep Linked Email or Journeys Web to App, we don't really have a direct competitor.

How are you better?

Branch provides the most robust deep linking platform and our core deep linking technology is and will always be free. Branch Premium Solutions provide unique capabilities for enterprise companies to integrate app marketing with all other marketing channels (email, social media, SEM, etc.) through a wide range of partnership with leading email service providers and ad networks. Branch provides the best Integrate Support to all partners, regardless if you're using the free products or the premium solutions. Branch powers two billions deep links per day and has the best matching accuracy in the industry. All of these make Branch stand out.

Most hated buzzword/phrase:

Mobile First. Every single brand should be mobile first in 2017. Mobile devices are so prominent where people spend over 65% of their times in apps. It's longer necessary to distinguish that you are focusing on mobile but rather should be integrated into the digital marketing strategies for every company.

If your company were to have to have a mascot, what would it be?

A Honey Badger - because we keep persisting to achieve our goals no matter what?