Adventr Overview - AD THINK Startups - REDBOOKS

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ADVENTR  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Co-Founders:
Ryan Aviles & DeVon Harris

Investors:
Investors include hedge fund executives, film producers and music celebrities

2-sentence company description:

Choose your own adventure interactive video platform.

Who can't live without your product/service?

Creatives who want to tell deeper, more engaging stories and creative executives who want to increase their content effectiveness & monetization opportunities.

Why can't they live without you?

Because a new generation of consumers is growing up with the expectation of interactivity, relevance and control. Using a medium built 70 years ago for one way, didactic communication (traditional video) is no longer an option.

Greatest company accomplishment:

Being the first company ever to serve completely interactive pre-roll ads.

What makes you guys sweat at night?

No AC!

Biggest competitor(s)?

Who?

How are you better?

More portable units, simpler & more intuitive UI/UX, price to scale, deeper analytics, mobile usage, etc.

Most hated buzzword/phrase:

"Interactive"

If your company were to have to have a mascot, what would it be?

Oilers - Wayne Gretzky's team. Like the Great One says, we believe that we truly "... skate to where the puck is going to be, not where it has been."