KBS+ - New York, New York - REDBOOKS Detailed Profile Contacts, Clients - REDBOOKS


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kbs+ is an advertising agency that creates modern engagement platforms that drive transformational growth for their clients. Their approach is characterized by integrated, accountable teams that focus on getting to the heart of what matters quickly, and then move on to making real, executable and compelling programs that can make a difference. Ideas are only truly great if they are conceived and deployed fast enough to give clients a competitive advantage. That's why the agency practices Speed to Genius - high velocity problem solving to create ideas, programs and products that deliver transformational business growth.

Address: 160 Varick St 4th Fl, New York, NY 10013
Tel: (212) 633-0080
Fax: (212) 463-8643
Website: http://www.kbsagency.com/
Creative: http://www.kbsagency.com/work/
General Email: khunt@kbsp.com







101 - 500


$500 million - $1 billion


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 Company List     Contact List


Tel: (212) 633-0080

Michael Densmore President
Guy Hayward Chief Executive Officer
Jessica Peltz-Zatulove Partner
Keith Butters CTO, Global
Ted Florea Chief Strategy Officer
Michele Prota Chief Talent Officer
Madison Wharton Chief Production Officer
Alison Moser Head, Business Development
Vic Barczyk Senior Editor, Video
Christine Austin Executive Director, Creative Services
Laura Forman Executive Director, Brand Strategy
Samantha Smeach Group Account Director
Samantha Smeach Stringfellow Group Account Director
Dennis McKinley Executive Producer
Allyson Doody Senior Producer
Elizabeth Asselin Account Director
Tim Austin Art Director
Katie Bartasevich Account Director, BMW
Claudette Martin Associate Creative Director & Art Director
Lea Platz Creative Director
Joshua Safran Account Director
Matthew Friday Director, Business Affairs
Danny Hernandez Director, Communications & Public Relations
Kim Jose Director, Content Production
Steve McCall Director, Business Leadership, Global
Hudson Sullivan Director, Brand Strategy
Amber Wimmer Director, Interactive Production
Stephen Faulkner Associate Director, Data & Analytics
Steven Gorski Associate Director, Strategy
Denise Klapp Senior Manager, Business Affairs
Andrew Ames Account Supervisor
Chris Wernikowski Senior Copywriter
Daniel Price Associate Creative Director & Copywriter
Oliver James Brooks Associate Creative Director
Steve Cady Associate Creative Director
Benjamin Cascella Associate Creative Director
Douglas Christian Group Business Director
Matt Creamer Group Creative Director
Nigel Gross Associate Creative Director
Mike Richardson Associate Creative Director


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Ad Council
(Campaign: "Adopt US Kids", Ice Cream, The Bird)
Adopt Us Kids
(Answer ALS, NFL: Game-Changing Moments, 60s)
American Express
AOL Inc.
Applebee's International, Inc.
Armani Jeans
(Interactive, The Room)
Atlantic Media
(Quartz, Website)
Boar's Head
Capital One Financial Corporation
Church's Chicken
Coca-Cola Refreshments USA, Inc.
Dean Foods Company (Advertising Agency of Record) (2017)
(Caribou Iced Cofee, Creative, DairyPure, Dean's Country Fresh, Mayfield, Steve's Ice Cream, Strategic, TruMoo, Uncle Matt's Organic)
GAP, Inc. / Banana Republic / Old Navy
(Campaign: "If I Had Google Glass", Google Glass)
Hero/Whitewave (2008)
Hyatt Hotels Corporation (2018)
World of Hyatt (Agency of Record)
(Content & Communication, Creative Concepts, Member Communications, Multi Channel Strategy & Planning, Program Announcements & Partnership Initiatives)
Jay-Z Gold
Keds LLC
(Creative, Digital, Retail, Strategy)
Kwittken + Company
Missing Children Society of Canada
Moet Hennessy
Belvedere Vodka (Global Creative Agency of Record)
(Above-the-Line, Below-the-Line, Media Advertising)
Monster.com (Agency of Record)
NetJets, Inc.
Nike SB
PODS Enterprises, Inc. (Creative Agency of Record) (2018)
Prestige Brands
Prostate Cancer Foundation
(Prostate Czech)
Rolls-Royce North America, Inc.
Stanley Black & Decker
(Bostitch, Dewalt, Digital, Porter Cable)
The Steak 'n Shake Company
TE Connectivity (Global Agency of Record)
(Campaign: "What A Sensor Sees")
The Vanguard Group
VDA: Verband der Automobilindustrie
Victoria's Secret PINK
Windstream Corporation (Agency of Record) (2006)


Affiliate Marketing
Alternative Advertising
Affluent Market
African-American Market
Consumer Marketing
Advertising Specialties
Brand Development & Integration
Corporate Communications
Consumer Goods
Customer Relationship Management


MDC Partners Inc.PARENTNew York, NY5,001 - 10,000
KBS+CurrentNew York, NY101 - 500
KBS+ChildToronto, Canada11 - 50
KBS+ChildMontreal, Canada51 - 100
The Media KitchenChildNew York, NY51 - 100
6 Degrees Integrated CommunicationsSiblingToronto, Canada51 - 100
72andSunnySiblingPlaya Vista, CA101 - 500
Allison & PartnersSiblingScottsdale, AZ11 - 50
Allison & PartnersSiblingSan Francisco, CA101 - 500
Allison & PartnersSiblingSan Diego, CA11 - 50
Allison & PartnersSiblingNew York, NY11 - 50
Allison & PartnersSiblingLos Angeles, CA11 - 50
Allison+PartnersSiblingBoston, MA101 - 500
AnomalySiblingToronto, Canada101 - 500
AnomalySiblingLondon, United Kingdom51 - 100
AnomalySiblingNew York, NY101 - 500
AssemblySiblingNew York, NY51 - 100
Attention GlobalSiblingNew York, NY51 - 100
Born A.I.SiblingNew York, NY1 - 10
Bruce Mau DesignSiblingToronto, Canada11 - 50
Bryan Mills Ltd.SiblingToronto, Canada11 - 50
CivilianSiblingChicago, IL11 - 50
Colle+McVoySiblingMinneapolis, MN101 - 500
Concentric Health ExperienceSiblingNew York, NY101 - 500
CP+B BoulderSiblingBoulder, CO101 - 500
DonerSiblingPlaya Vista, CA11 - 50
DonerSiblingSouthfield, MI501 - 1,000
DonerSiblingCleveland, OH501 - 1,000
Doner, LondonSiblingLondon, United Kingdom11 - 50
Forsman & BodenforsSiblingStockholm, Sweden101 - 500
Gale PartnersSiblingNew York, NY101 - 500
Hello DesignSiblingCulver City, CA11 - 50
HL GroupSiblingNew York, NY101 - 500
Hudsun MediaSiblingNew York, NY11 - 50
Hunter Public RelationsSiblingNew York, NY51 - 100
InstrumentSiblingPortland, OR101 - 500
KBS AlbionSiblingLondon, United Kingdom11 - 50
KBS+SiblingToronto, Canada11 - 50
KwittkenSiblingNew York, NY11 - 50
Laird+PartnersSiblingNew York, NY51 - 100
Legend PRSiblingNew York, NY11 - 50
Luntz GlobalSiblingWashington, DC11 - 50
MDC PartnersSiblingToronto, Canada11 - 50
Media AllegorySiblingNew York, NY101 - 500
monoSiblingMinneapolis, MN11 - 50
Northstar Research PartnersSiblingToronto, Canada11 - 50
Redscout LLCSiblingNew York, NY11 - 50
Relevent Partners LLCSiblingNew York, NY11 - 50
Sloane & Company LLCSiblingNew York, NY11 - 50
Source Marketing LLCSiblingNorwalk, CT101 - 500
Team Enterprises, Inc.SiblingFort Lauderdale, FL101 - 500
UnionSiblingToronto, Canada51 - 100
Unique InfluenceSiblingAustin, TX11 - 50
Varick Media ManagementSiblingNew York, NY51 - 100
Veritas Communications, Inc.SiblingToronto, Canada11 - 50
VITROSiblingSan Diego, CA51 - 100
Y Media LabsSiblingRedwood City, CA101 - 500
YamamotoSiblingMinneapolis, MN11 - 50


Profile: @KBS_agency

Followers: 8,415

Following: 578

Tweets: 3,571

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Profile: www.facebook.com/KBS.agency

Page Likes: 3,443

Talking About: 13

Check-Ins: 589

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June 16, 2017

Photo gallery: The Marketing Awards 2017 gala

Did you miss the big night? See who took the top prizes and mingled with the industry's best at The Carlu. The biggest talents and brightest minds of Canada’s marketing industry filled the art deco ballroom of The Carlu in Toronto Tuesday...

January 09, 2017

Kim Jose Director, Content Production
Vic Barczyk Senior Editor, Video

TV & Cinema: Lose The Bun

.....So, Red Robin is offering diners the option to have any burger Wedgie Style’ (replacing the bun with lettuce) in this Lose The Bun campaign. Agency: KBS++' Media: TV Сlient: .....

August 03, 2016

TV ad: BMW: Built For Gold

Each year, BMW meets with a variety of Olympic teams to determine where the greatest need and opportunity for positive impact exists. For the 2016 Rio Olympic games, BMW is putting its support behind the Paralympic track athletes with the goal of...

April 25, 2016

Benjamin Cascella Associate Creative Director
Nigel Gross Associate Creative Director
Samantha Smeach Group Account Director

Interactive ad: BMW: Eyes On Gigi Hadid

KBS++, Toronto has created this interactive campaign featuring Gagi Hadid, driving the all new BMW. Category: Automotive Client: BMW Agency: KBS++, Toronto Chief Creative Officer: Jonathan Mackler Chief Creative Officer: Dan Kelleher Executive...

April 18, 2016

BMW: Eyes on Gigi

Advertising Agency: KBS++, USA Chief Creative Officers: Jonathan Mackler, Dan Kelleher Executive Creative Director: Paul Renner Senior Art Director: Nigel Gross Senior Copywriter: Ben Cascella Head of Production: Jenny Read Senior Producer: Melissa...

January 27, 2016

‘They’re the worst': Why agencies are trying to kick the PowerPoint habit

That’s what they say at 100-person agency Work & Co., anyway. The agency recently banned PowerPoints (and Keynotes, and Prezis), or as every agency staffer inevitably calls them “decks.” Said founder Gene Liebel:...

November 24, 2015

Hudson Sullivan Director, Brand Strategy
Kim Jose Director, Content Production

TV ad: NFL: Game-Changing Moments, 60s

Steve Gleason’s Answer ALS research initiative, born out of the efforts of The Gleason Initiative Foundation (Team Gleason), launched “A Game-Changing Moment” campaign in partnership with the NFL and global marketing agency KBS+....

November 05, 2015

Allyson Doody Senior Producer

TV & Cinema: Your Son's Messed Up Haircut

TITLE OF WORK: Adoption From Foster Care: Multiple Choice Parenting AGENCY: KBS++ (kirshenbaum bond senecal + partners) CLIENT: Ad Council / AdoptUSKids / HHS / Children’s Bureau KBS++ Co-Chief Creative Officers: Dan Kelleher and Jonathan...

October 09, 2015

Benjamin Cascella Associate Creative Director
Lea Platz Creative Director
Samantha Smeach Group Account Director
Samantha Smeach Stringfellow Group Account Director
Show More

TV & Cinema: Superstitions

Brand: BMW Media: TV Category: Automotive Agency: KBS++ Geo: United States BMW X1: Superstitions Advertising Agency: KBS++, USA Chief Creative Officers: Dan Kelleher, Jonathan Mackler Executive Creative Director: Paul Renner Creative Director /...

October 08, 2015

Benjamin Cascella Associate Creative Director
Lea Platz Creative Director
Samantha Smeach Group Account Director
Samantha Smeach Stringfellow Group Account Director
Show More

BMWs Are Great for Breakups, Golf Rage and More in These Fun, Irreverent Ads

.....The handling on the BMW X1 SUV is so good, you can use it to dump all your ex's stuff right at his feet, then take off again—without ever having to get out of the car. So says a new ad from the automaker and agency KBS++. Two other spots...

September 25, 2015

Native + Exchange + Server =

I’ve been meaning to write about Satish Polisetti ever since I met him last fall. Yesterday he gave me a news hook for jumping in, announcing that he closed the series A round for his venture, AdsNative. I met Satish while I was auditing a...

September 20, 2015

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only takes you to the next step. True firsts can...

September 04, 2015

Young Agency Startup Thinkers Share A Common Thread: The Sharing Economy

Variants of the “sharing economy” took center stage Tuesday night during a series of new venture pitches by four teams young ad execs competing to win this semester’s KBS++ Ventures “Fellows” program. The program which...

July 28, 2015

Keds Unveils New Global Brand Platform with Fall 2015 Ad Campaign Featuring Taylor Swift.

Keds has launched Ladies First Since 1916, a new global brand platform with a fresh perspective on what it means to be a woman today. The platform is inspired by women who create their own paths, make their own rules, and harness the power of...

June 14, 2015

Windstream: Asteroid

Advertising Agency: KBS++, USA Chief Creative Officers: Jonathan Mackler, Dan Kelleher Group Creative Director: Marc Hartzman Associate Creative Director: Andreas Baumert Creative Director / Art Director: Kevin Gentile Creative Director / Copywriter:...

June 04, 2015

Beautyrest: Look Out World - League of Super Heroes

Advertising Agency: KBS++, USA Chief Creative Officers: Dan Kelleher, Jonathan Mackler Copywriters / Art Directors: Rick Ardito, Jim LeMaitre Head of Production: Jenny Read Agency Producer: Daniel Roversi Business Manager: Andrea Fagan Chief Strategy...

May 13, 2015

Dennis McKinley Executive Producer

BMW 6 Series: Astronaut

Advertising Agency: KBS++, USA Chief Creative Officers: Dan Kelleher, Jonathan Mackler Executive Creative Director: Paul Renner Creative Director / Copywriter: Mike Abell Creative Director / Art Director: Kevin Gentile Head of Production: Jenny Read...

March 06, 2015

New Talent Tips: How Top Agencies Get, Keep and Develop the Best

We've been talking all week about talent in the agency, marketing and media worlds -- how to beat your rivals, essentially, at building the best team. But as the digital and branding space grows and morphs, so do jobseekers' options. So we're...

January 26, 2015

Samantha Smeach Group Account Director

KBS+ Revisits Dawn of Internet for BMW in Super Bowl Spot

For BMW’s Super Bowl spot, “Newfangled Idea,” Kirshenbaum Bond Senecal + Partners look back at an entertaining (and slightly embarrassing) 1994 Today show clip with Katie Couric and Bryant Gumbel in which the hosts act more than a...

September 30, 2014

Matt Creamer Group Creative Director

In Native Advertising, Brands Win When They Know The Audience [#awxi]

Matt McGee on September 30, 2014 at 8:35 am If there’s one key to success in native advertising, it’s knowing your audience. “Over the decades, our editorial team has learned what works and what doesn’t,” said Rick...

September 22, 2014

We Hear: KBS+ Names New Co-Presidents

By Patrick Coffee on September 22, 2014 3:16 PM While the press release has yet to go out, we hear that today brings news of some changes in the management hierarchy at KBS+ + in New York. In short, the agency now has two co-presidents: Matt Powell...

August 11, 2014

Lori Senecal made CEO of MDC’s Partner Network

Lori Senecal’s rapid rise within MDC Partners continues with the company announcing today that she has been appointed president and CEO of its MDC Partner Network and named to its board of directors. Established last year as a separate unit...

July 28, 2014

Snoop, Slash, Linkin Park, And Hans Zimmer Have A Message About The Quality Of Your Audio

Audio company Harman's short doc The Distortion of Sound takes on the issue of digital sound quality. You can tell by the look in his eyes and the tone of his voice, that this isn't a typical commercial appearance for Linkin Park's Mike Shinoda....

June 30, 2014

Matt Creamer Group Creative Director

3 Steps to Take Your Paid Distribution from Good to Great

You’ve probably been there: you spend hours creating the perfect blog post…with one final review, you cautiously click publish. Now you wait. You obsessively refresh the analytics page. Two or three days have passed…where are the...

April 23, 2014

Inventor and maker culture can positively impact agency model

Added 41 hours ago by Ed Brojerdi, Be the first to comment At KBS++, we pursue that better model by embracing the power of invention and prototyping. "Firsts," we believe, garner a level of attention that incremental ideas just cannot...

March 31, 2014

REVOLVING DOOR: Adam Luck Named President Of Initiative Canada

Initiative Canada tapped Adam Luck as president. Luck will have full operational oversight for the agency's client roster, including ING Direct, H&M, Dr. Oetker and Indie88. He will report to Harvey Carroll, CEO of IPG Mediabrands Canada. Luck...

March 27, 2014

REVOLVING DOOR: Lowe Campbell Ewald New York Hires Two Creatives For Unilever Account

Lowe Campbell Ewald New York hired Melissa Goliczewski as senior copywriter and Erica Turner as senior art director to work on the Unilever account. Both Goliczewski and Turner join the agency from Publicis Kaplan Thaler. Prior to Publicis Kaplan...

March 11, 2014

Is it shit or bust for the agency business model?

Added 4 hours ago by Steve Barrett, Be the first to comment In modern marketing everybody's searching for that elusive Big Idea. But agencies of all types are starting to wonder if they are getting properly remunerated for the special creative sauce...

February 19, 2014

How KBS+ Got Into the Nail-Polish Business

KBS++'s entry into the beauty industry began in an elevator. "What is that [nail polish] color?" one girl asked another on their way down to the lobby. "I mixed it myself and you can't have it," the other responded playfully....

January 28, 2014

Celtra Announces Formation Of Creative Directors Group

Celtra said Tuesday that it has formed the Celtra Creative Directors Council, a group of advertising creative directors who will have "first look" access to Celtra's AdCreator platform. The council will offer feedback to help Celtra...

December 09, 2013

Experts Sound Off on How to Fix HealthCare.gov

HealthCare.gov has gotten a makeover since its botched rollout, but massive reputation damage has been done. With only a couple weeks to meet the Dec. 23 deadline for Jan. 1 coverage, the Obama administration has to persuade Americans not to give up...

September 11, 2013

KBS+ Hires Ad Age's Matt Creamer as Executive Editor, Revamps Content Offering

MDC Partners' Kirshenbaum Bond Senecal and Partners has hired Ad Age's Matt Creamer as executive editor and associate creative director as it revamps its existing content offering. The two-year-old practice, dubbed Content Labs, is introducing an...

August 08, 2013

Cool 'Toys' Agencies Give Their Employees to Keep Them Creative

Rubik's Cubes, step aside. These days, agencies are giving their employees more high-tech gadgets and creative outlets in the hopes it'll keep staffers' brains ticking -- and in turn, lead to more innovative work for clients. Below, a few...

May 22, 2013

Craven Has Also Resigned from KBS+

Well, we tried to put two and two together when we reported last week about DJ Pierce resigning from his position as executive creative director on the BMW account at KBS++. But alas, we unfortunately failed to mention what the status was with his...


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