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January 09, 2019
The great behavioural economist of our age, Daniel Kahneman, was once asked what was the one scientific concept (if properly explained) that would improve everyone’s understanding of the world. This was how he summarised his answer....
December 20, 2018
.....Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference. Phil Rhodes, creative director at TMW...