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BUSINESS SUMMARY

RPA REDBOOKS Profile

RPA is driven by a clear purpose - to unlevel the playing field. Our job isn't just to create ads, but to create competitive advantages. For our clients, this purpose helps align our goals and sets the bar high for creative, strategic and media ideas that are truly motivating and worthy of attention. RPA is an independent advertising agency of over 500 creative entrepreneurs, headquartered in Santa Monica, CA. We pride ourselves on offering every resource a sophisticated marketer needs to compete in today's highly fragmented world - all under one roof, working together toward the same goals.

Address: 2525 Colorado Ave, Santa Monica, CA 90404
Tel: (310) 394-4000
Fax: (310) 633-7099
Website: www.rpa.com
Creative: www.rpa.com/work/
General Email: info@rpa.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1986

EMPLOYEE COUNT

101 - 500

ANNUAL BILLINGS:

$1 billion +

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KEY CONTACTS [174]

Tel: (310) 394-4000

NAME/EMAIL TITLE CLIENTS MORE INFO
Larry Postaer Co-Founder
William Hagelstein President & CEO
Cathleen Campe COO & EVP
Peter Imwalle COO & EVP
Tim Leake CMO & SVP
Joe Baratelli Chief Creative Officer & EVP
Jim Helberg Chief Media Officer & EVP
Thomas Choi Chief Product Officer, Media
Brett Bender EVP & Chief Client Officer
Tom Kirk Chief Client Officer & EVP
Gary Paticoff Chief Production Officer & EVP
Mike Margolin Chief Digital Officer & SVP
Cliff Atkinson Sr VP & Exec Dir-Digital Media
Christian Cocker SVP & Group Director, Strategic Planning
David Measer SVP & Group Director, Strategic Planning
Anthony So SVP & Group Director, Search
Adam Blankenship SVP & Group Account Director
Kirt Danner SVP & Group Account Director
Eric Davis SVP & Group Account Director
Fern McCaffrey SVP & Group Account Director
David Berne SVP & Director, Strategic Planning
Lisa Herdman SVP & Director, TV Buying & Branded Entertainment, National
Lark Baskerville Senior Vice President
Brian McCord SVP & Group Media Director
Jason Sperling SVP, Creative Development
Tim Woo VP & Group Director, Research, Analytics & Insights
Perrin Anderson VP & Creative Director
Hobart Birmingham VP & Creative Director
Chuck Blackwell VP & Creative Director
Jane Abrams LoSasso VP & Account Director
Megan McDonnell VP & Account Director
Jim Sieminski VP & Account Director
Dan Roberts VP, Group Creative Director, Director & Writer
J Barbush VP & Director, Creative Social Media
Richard Bina VP & Director, Strategic Planning
David Brezinski VP & Director, Digital Production
Isadora Chesler VP & Director, Video Production
Maria Del Homme VP & Director, Business Affairs
Michael Dossett VP & Director, Digital Strategy
Jenifer Peischel VP & Director, Local Media
Nichola Perrigo VP & Director, Digital Marketing
Nargis Pirani VP & Director, Strategic Planning
Selena Pizarro VP & Director, Video Production
Mark Tripp VP & Director, Content Production
Marlon Hernandez VP & Group Creative Director
John Avery Head, Design
Emelie Claxton Assistant Editor
Will Gabriel Senior Editor, Video
Rinku Mahbubani Group Director, Media & Digital
Christine Rhee Executive Producer, Digital
Rosalyn S Bugg Senior Producer, Digital
Kaylynn Dutcher Senior Producer, RPA
Samantha Ashcraft Art Director
Adrianne Benzion Art Director
Davide Bianca Creative Director
Connie Chiu Media Director
Stephen Chow Creative Director
Alex Clewell Producer, Digital
Alexis Varian Coller Account Director, Digital
Fabiano de Queiroz Tatu Creative Director
Josh Hamilton Producer, Post
Kelly Kim Media Director
Michelle Liu Producer, Art
Adam Lowrey Creative Director
Matt Magsaysay Producer
Pat Mendelson Creative Director
John Papadopoulos Media Dir-Honda & Acura
Ken Pappanduros Creative Director
Rik Patenaude Art Director
Bang Pham Creative Director
Ashley Postlewaite Producer
Ryan Radley Producer
Juarez Rodrigues Art Director
Jeni Stewart Creative Director
Mike Van Linda Creative Director
Phung Vo Producer
Jana Wentz Account Director
Suzie Yeranosyan Art Director
Whitney Young Producer
Kim Caldwell Management Supervisor
Adrienne Feldman Management Supervisor, Integrated
Joey Hanson Management Supervisor
Kaelin McGill Management Supervisor
Melissa Andraos Director, Digital Media
Felicia Lau Director, Digital Media
Helen Pai Director, Search
Kirk Williams Director, Art & Creative
Gabrielle Brownstein Associate Director, Video Investment, National
KK Davis Associate Director, Business Affairs
Michelle Lavin Associate Director, Brand Content
Alyssa Moskowitz Associate Director, Strategic Planning
Elissa Murch Associate Director, Strategic Planning
Jennifer Pyfrom O'Sullivan Associate Director, Strategic
Jessica Watts Associate Director, Strategy
Hartman Wong Senior Manager
Dawn Burdue Program Manager
Janet Chu Program Manager
Brittney Jorgensen Production Manager
Courtney Szews Program Manager
Marco Fantone Manager, Product Information
Luke Richard Associate Manager, Business Affairs
Alison Bickel Account Supervisor
Jacob Gentry Account Supervisor
Birgitta Johnson Account Supervisor
Catharina Koh Account Supervisor, Digital
Katia Lozano Account Supervisor
Molly Mejia Account Supervisor
Isabella Naranjo Account Supervisor
Megan Trout Account Supervisor
Mike Vallone Account Supervisor
Mitchell Gilbert Supervisor, Media
Elaine Kao Supervisor, Media
Brandon Liu Supervisor, Media
Selina McCale Supervisor, Branded Content & Video
Richard Thai Supervisor, Media
Robert Velasquez Supervisor, Digital Media
Ashley Yates Supervisor, Media
Matthew Bower Senior Account Executive
Christina Contreras Senior Account Executive
Christina Winsor Senior Account Executive
Tyler Sweeney Senior Specialist, Digital Strategy
Ari Alius Senior Copywriter
Marcos Botelho Senior Copywriter, Creative
Anthony Cardenas Senior Copywriter
Cathlyn Gonzales Account Executive
Nick Hayes Specialist, Support
Britney Pesch Account Executive
Emily Puig Specialist, Digital Strategy
Jackie Rose Account Executive, Digital
Maria Aintablian Senior Analyst, Strategic
Erna Adelson Copywriter
Eric Aldama Copywriter
John Bajet Designer
David Bassine Copywriter
Chrissy Deem Copywriter
Brianna Gabriel Planner, Digital Media & Buyer
Courtney Hertenstein Planner, Digital Media
Katherine Lai Planner, Digital Media
Ravyn Manning Analyst, Search
Megan OConnor Analyst
Drew Olkowski Media Planner, Integrated
Ramiro Ramirez Copywriter
Rwanda Bernardino Assistant Account Executive
Elijah Jones Coordinator, Production
Carlo Barreto Associate Creative Director
Samantha Baseford Associate Media Director
Evan Boswell Senior Art Director
Ashley Casiano Associate Media Director
Romeo Cervas Associate Creative Director
Joanna Cordero Associate Media Director
Erin Costello Associate Creative Director
Nathan Crow Group Creative Director
Wynt Curliano Assoc Producer-Digital-Honda
Patrick Field Regional Account Director
David Fredette Associate Creative Director
Paul Fung Associate Creative Director
Michelle Gilbertson Assistant Media Planner
Christina Igaraividez Associate Media Director
Hide Konishi Senior Art Director
Andrea Liao Associate Media Director
Philip Liboon Associate Media Director
Joshua McCrary Senior Art Director
Krystle Mullin Associate Creative Director
Jon Murray Associate Creative Director
Melissa Neborsky Senior Art Director
Brittany Parham Senior Negotiator, Local Media
Frances Park Associate Media Director
Brooks Perry Associate Media Director
Matthew Pullen Associate Creative Director
Yama Rahyar Associate Creative Director
Jessica Shepard Assistant Producer
Jeff St. Jean Associate Creative Director, Copy
Kristen Tucciarone Associate Media Director
Aja Wall Sr Assoc-Traffic Ops

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CLIENTS [19]

AMPM (Agency of Record)
(Brand Awareness, Creative, Digital, Social Media, Strategic)
Apartments.com (Agency of Record)
(Campaign: "Change your apartment. Change the world.", Campaign: "Contest", Campaign: "Rentless Future")
ARCO, La Palma, CA (Agency of Record) (2005)
("TOP TIER", Brand Positioning, Campaign: "Embarassing", Campaign: "Mishap", Campaign: "Treat", Campaign: "Try It", Gasoline, Online, Outdoor, Radio, ampm Convenience Stores)
BP
(ARCO)
CoStar Group, Inc.
(Campaign: Apartments.com: "Movin' On Up")
Delano Las Vegas
(campaign: "Defiantly Inspired")
End Kids' Cancer
Farmers Insurance Group, Inc. (2010)
(Campaign "University of Farmers", Campaign: "15 Seconds of Smart", Campaign: "We Know From Experience", Creative, Digital, Multimedia, TV)
Halo
Honda Motor Company (US Media Agency of Record) (2009)
Acura (US Media Agency of Record)
(#hugfest, Accord, Acura TSX, Advertising, Automotive, Broadcast, CR-V, Campaign: "Million Mile Joe's Surprise Parade", Campaign: "Re-re-routed", Civic, Corporate, Creative, Digital Marketing, Element, Fit, HR-V SLF, Honda (US Media Agency of Record), Honda Summer Clearance, HondaHAIR, Insight, Leap Lists, Media, Odyssey, Online, Pilot, Print, Radio, Ridgeline, Social Media, Terii)
La-Z-Boy (Agency of Record) (2007)
(Campaign: "As the Room Turns", Campaign: "Live Life Comfortably", Campaign: "Movie Set", Campaign: "Photo Shoot")
Lifetime
Los Angeles Clippers
(Branded Entertainment, Campaign: "Be Relentless", Campaign: "Together We Will", Creative, Digital & Social Marketing, Media Buying, Media Planning, OOH, Print, Strategy)
Mandalay Bay Resort & Casino (2008)
(Campaign: "Resortist", Outdoor, Print)
Newport Beach Film Festival (2009)
(Campaign: "5 Years Under the Influence", Campaign: "Bedtime Story", Campaign: "Mandible", Campaign: "We're Being Watched")
Paediatric Brain Tumor Foundation
Southwest Airlines
(Digital)
Tempur Sealy (Agency of Record)
(Campaign: "Moms: You're Important", Creative, Digital, Social Marketing, Strategy, Tempur-Pedic)
XO Mints
(Campaign: "The Ugly Couple Song", Online)
 

MARKET SPECIALIZATION [62]

  MEDIA FOCUS  
Broadcast
Cable T.V.
Co-op Advertising
Collateral
 
  TARGET MARKETS  
Affluent Market
Business-To-Business
Consumer Marketing
High Technology
Luxury Products
 
  KEY SERVICES  
Advertising
Advertising Specialties
Brand Development & Integration
Corporate Communications
Corporate Identity
 
  INDUSTRY FOCUS  
Arts
Automotive
Consumer Goods
Customer Relationship Management
Electronics
 

TWITTER

Profile: @RPA_advertising
Stats:

Followers: 8,850

Following: 1,560

Tweets: 8,401

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FACEBOOK

Profile: www.facebook.com/RPA.Advertising
Stats:

Page Likes: 6,343

Talking About: 60

Check-Ins: 2,395

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