Marden-Kane, Inc. Contacts, Clients - REDBOOKS

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Marden-Kane, Inc.

Sales Promotion Agency

This profile last updated 5/7/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Marden-Kane, Inc. REDBOOKS Profile

Marden-Kane, Inc. is a full service promotion marketing agency specializing in the development and implementation of sweepstakes, contests, and instant win games. They offer strategic consultation, creative, technical and administration services to client companies as well as other marketing service providers. Their specialties include Promotion Rules, Prize Fulfillment, Promotion Administration, Online Promotions, Microsites, Facebook Apps, Mobile Apps, Judging Tools, Moderation Tools, and Data Security.

Address: 195 Froehlich Farm Blvd, Woodbury, NY 11797
Tel: (516) 365-3999
Fax: (516) 365-5250
Website: www.mardenkane.com
Creative: www.mardenkane.com/gallery
General Email: expert@mardenkane.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1957

EMPLOYEES

22

ANNUAL BILLINGS:

$6,000,000

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KEY CONTACTS

Tel: (516) 365-3999

NAME/EMAIL TITLE MORE INFO
Paul Goldman Partner & EVP
Alan Richter CFO & General Manager
Martin Glovin Chief Product Officer
Fae Savignano Senior Vice President
Rosemary Stein VP & General Manager
Jennifer Hibbs VP & Director, Interactive Account
Peggy Seeloff Vice President
Cheryl Thornton Account Supervisor
Barbara Chien Assistant Controller

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CLIENTS [18]

AMGEN
BarclayCard
Bayer HealthCare LLC
Ben & Jerry's
Broder Bros., Inc.
Build A Bear Workshop
Colonial Penn
Digitas
Energizer
First Data Corp.
Gerber Childrenswear LLC
Google
Microsoft
Starbucks
TJMAXX
VISA
We-Care
Western Union
 
 

MARKET SPECIALIZATION [22]

  MEDIA FOCUS  
Broadcast
Cable T.V.
Co-op Advertising
Digital/Interactive
 
  TARGET MARKETS  
Business-To-Business
Consumer Marketing
Over-50 Market
 
  KEY SERVICES  
Advertising Specialties
Consulting
Event Planning & Marketing
Internet/Web Design
Planning & Consultation
 
  INDUSTRY FOCUS  
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
Marden-Kane, Inc.CurrentWoodbury, NY22
Marden-Kane, Inc.ChildLake Bluff, IL5

TWITTER

Profile: @MardenKane
Stats:

Followers: 1,232

Following: 1,403

Tweets: 9,090

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FACEBOOK

Profile: www.facebook.com/MardenKane
Stats:

Page Likes: 821

Talking About: 4

Check-Ins: 11

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COMPANY NEWS

Marden-Kane Employee Spotlight on Jennifer Hibbs October 06, 2016

The spotlight is on Jennifer Hibbs this month. That’s me! Yes, I was forced to turn the tables and put the MK spotlight on myself. So here goes… I am the Interactive Account Director here at Marden-Kane, but I also answer to “tech...


www.mardenkane.com

People In This Article: Jennifer Hibbs


Criteria for Judging a Photo Contest August 11, 2016

Fae Savignano, Marden-Kane SVP, follows up on her “Good Criteria for Judging a Contest” blog with this closer look at photo contest criteria. I would like to expand the list of suggested Contest Judging Criteria as it applies...


www.mardenkane.com

People In This Article: Fae Savignano


See all 1 articles on August 11, 2016.

Marden-Kane Employee Spotlight on Peggy Seeloff August 04, 2016

This month we feature Peggy Seeloff, one of our Vice Presidents at Marden-Kane. She truly loves what she does on a daily basis and will always be the first to roll up her sleeves to get the job done. What is Your Role at Marden-Kane? I have been a...


www.mardenkane.com

People In This Article: Peggy Seeloff


See all 1 articles on August 04, 2016.

Dangers of Misusing Rio 2016 Olympics in PR & Marketing Promotions July 25, 2016

You’d think the 2016 summer Olympics in Rio De Janeiro would offer a goldmine of PR and marketing potential. They might. Referring to the Olympics in promotional material also poses serious legal risks. Unless your company is an official...


www.cision.com

People In This Article: Jennifer Hibbs


See all 1 articles on July 25, 2016.

Dangers of Misusing Rio 2016 Olympics in PR & Marketing Promotions July 20, 2016

You’d think the 2016 summer Olympics in Rio De Janeiro would offer a goldmine of PR and marketing potential. They might. Referring to the Olympics in promotional material also poses serious legal risks. Unless your company is an official...


www.cyberalert.com

People In This Article: Jennifer Hibbs


See all 1 articles on July 20, 2016.

Marden-Kane Employee Spotlight on Rosemary Stein July 05, 2016

This month we wanted to shine the spotlight on Rosemary Stein, the VP/GM of our Chicago office, who celebrates a work anniversary with Marden-Kane this month. I have been with Marden-Kane for 15 years. I began as an Account Director in the Chicago...


www.mardenkane.com

People In This Article: Rosemary Stein


See all 1 articles on July 05, 2016.

Marden-Kane Employee Spotlight on Cheryl Thornton June 03, 2016

Get to know Cheryl Thornton, Account Supervisor, this month as she celebrates 15 years with Marden-Kane! First thing to know: she is ALWAYS working to make her clients (and coworkers) happy! She has the reputation for coming in early, staying late...


www.mardenkane.com

People In This Article: Cheryl Thornton


See all 1 articles on June 03, 2016.

Marden-Kane Employee Spotlight on Barbara Chien March 31, 2016

Posted by Jennifer Hibbs on March 31, 2016 in Articles | No Comments This month we want to showcase our very talented Barbara Chien, Marden-Kane Controller. Barbara, who always has a smile on her face and nice things to say to everyone, will...


www.mardenkane.com

People In This Article: Barbara Chien , Jennifer Hibbs


See all 1 articles on March 31, 2016.

Marden-Kane Employee Spotlight on Alan Richter March 04, 2016

This month we continue our year-long series of in-depth interviews with Marden-Kane employees. Next up is the man behind the scenes, CFO Alan Richter. Like Fae Savignano, Alan has been at MK for quite a few years — he will celebrate his 31st...


www.mardenkane.com

People In This Article: Alan Richter , Fae Savignano


See all 1 articles on March 04, 2016.

Marden-Kane Employee Spotlight on Fae Savignano February 01, 2016

This month we are kicking off a year-long series of in-depth interviews with Marden-Kane employees. First up is our much loved Executive Vice President Fae Savignano who celebrated her 33rd anniversary with Marden-Kane in January. What is Your Role...


www.mardenkane.com

People In This Article: Fae Savignano


See all 1 articles on February 01, 2016.

Search For ‘Star Wars’ Toyota Celica Underway, Missing Since First 1977 ‘Star Wars’ Film November 06, 2015

With the new Star Wars: The Force Awakens set to hit the theater screens shortly, a little bit of history has come to light. It seems a Toyota Celica car was offered on a sweepstakes back in 1977 when the original Star Wars movie was about to open....


www.inquisitr.com

People In This Article: Alan Richter


See all 1 articles on November 06, 2015.

Austin & Williams Advertising Agency Announces New Hires & Staff Promotions to Keep Pace with Continued Growth October 26, 2015

Austin & Williams, a leading branding, advertising, digital and direct marketing agency headquartered on Long Island, New York, recently announced the hiring of 12 new professionals and the promotion of four existing team members to help the...


www.digitalproducer.com


Long Island hires and promotions: Kevin Geist, Austin and Williams October 19, 2015

The Austin and Williams agency in Hauppauge has announced five hires. Stefanie McLeod of Selden has been hired as a junior copywriter. She earned her copywriting certificate while working as a retail supervisor at M.J. Beanz Toys in East...


www.newsday.com


Long Island hires and promotions: Richard J. Murphy, Healthcare Association of New York State March 25, 2015

Richard J. Murphy of Mount Sinai has been appointed to the board of trustees of the Healthcare Association of New York State in Rensselaer. He is president and chief executive of South Nassau Communities Hospital in Oceanside. Marc Wortsman of...


www.newsday.com


Responsive Microsite or Mobile App…Which One Is Better For a Promotion? February 24, 2015

Posted by Jennifer Hibbs on February 24, 2015 in Articles , Consultation , Digital Marketing , Mobile , Promotion Planning , Promotion Trends , Responsive Design , Tech | No Comments Tricia Zorn, Digital Project Manager at Marden-Kane, contributed...


www.mardenkane.com

People In This Article: Jennifer Hibbs


See all 1 articles on February 24, 2015.

What Makes Us Different from Other Sweeps and Contest Vendors? February 05, 2015

Posted by Jennifer Hibbs on February 5, 2015 in Articles , Collaboration , Consultation , Facebook Contest Apps , Marden-Kane , Marketing , Promotion Planning | No Comments Is the grass really greener at that other promotional marketing company?...


www.mardenkane.com

People In This Article: Jennifer Hibbs


See all 1 articles on February 05, 2015.

Age Matters When Planning a Promotion February 03, 2015

Fae Savignano, Marden-Kane SVP, provided this week’s post. When planning a promotion, age definitely matters. To fully understand this concept, we first need to define what the age of majority (legal age) means. The age of majority is the...


www.mardenkane.com

People In This Article: Fae Savignano


See all 1 articles on February 03, 2015.

Marden-Kane Adds “Digital Promotions” To Company Name January 21, 2015

.....“Digital Promotions” being added to company name to better describe the current service offering. Marden-Kane, Inc., a premier provider of promotion marketing services, announced that it is adding “Digital Promotions” to...


www.virtual-strategy.com


Finding Expert Judges For A Contest January 13, 2015

Katie Blaney, Marden-Kane Account Supervisor, contributed this blog post about how Marden-Kane finds the right judges for our clients’ contests. Web code. Composed symphonies. International Space Station experiments. Fitness apps. These are...


www.mardenkane.com


A Tribute to Marc December 16, 2014

Marc Wortsman, our EVP/GM, will be retiring at the end of this month. He worked for 30 years at Marden-Kane, making all promotions he touched the best they could be, every client feel like they were the most important, and each co-worker valued. We...


www.mardenkane.com


9 Holiday Gift Ideas for Promotional Marketers (Like Us!) November 11, 2014

Here is some insight into what gifts we promotional marketers really want for the holidays. While these ideas may not resonate with everyone, these are the tried and true, most buzz-worthy items that we have fought over in our office. Take note as...


www.mardenkane.com

People In This Article: Peggy Seeloff


See all 1 articles on November 11, 2014.

5 Fabulous “Trip of a Lifetime” Prizes August 12, 2014

Katie Blaney, Marden-Kane Account Supervisor, contributed this blog post about one-of-a-kind, budget-minded trips to award as prizes. Americans love vacations but more than half of them who do not plan on taking a trip this year say it is due to a...


www.mardenkane.com


TCPA Compliance: What it Means for Promotional Marketers July 14, 2014

Posted by Jennifer Hibbs on July 14, 2014 in Articles , compliance , Consultation , Legal , Promotion Planning , Services | No Comments Beginning October 16, 2013, prior express written consent is now required for all autodialed and/or pre-recorded...


www.mardenkane.com

People In This Article: Jennifer Hibbs


See all 1 articles on July 14, 2014.

How to Avoid a Call From the FTC When You Run a Sweepstakes May 27, 2014

Tricia Zorn, Digital Project Manager at Marden-Kane, gives us this week’s article on the latest challenge in running a social media promotion: FTC involvement. Last month the Federal Trade Commission made an example out of Cole Haan when, in a...


www.mardenkane.com


Double The Mother’s Day Fun! May 07, 2014

Fae Savignano, Marden-Kane SVP, weighs in on Latinos and Mother’s Day. Well, we all know that Mother’s Day is very special! It is so special in fact that some moms have the privilege of celebrating Mother’s Day twice in one...


www.mardenkane.com

People In This Article: Fae Savignano


See all 1 articles on May 07, 2014.

The Difference Between Sweepstakes and Contests April 16, 2014

Katie Blaney, one of Marden-Kane’s Account Supervisors, explains the difference between sweeps and contests. If your company wants more information on either, give us a call at 516-365-3999. The words “promotion,”...


www.mardenkane.com


What is an Illegal Lottery? April 09, 2014

Posted by Jennifer Hibbs on April 9, 2014 in Articles , compliance , Consultation , Legal , Promotion Planning , Sweepstakes | No Comments Here is an explanation of what makes a lottery illegal by our own Rosemary Stein, a Vice President at the...


www.mardenkane.com

People In This Article: Jennifer Hibbs , Rosemary Stein


See all 1 articles on April 09, 2014.

Easter Promotion Ideas: Beyond the Jelly Bean Count March 27, 2014

Katie Blaney, Marden-Kane Account Supervisor, contributed this blog post about ideas for spring-time promotions. With the start of spring, many families begin dreaming about warmer weather, school break, blooming flowers and Easter traditions. A...


www.mardenkane.com


The Winner Selection Process for a Sweepstakes March 13, 2014

This week’s post comes from Josephine Angiuli, one of Marden-Kane’s Vice Presidents. Pick me! Pick me! Most of us dream of being a big prize winner one day and many of us might even have some lucky rituals that we put into high gear when...


www.mardenkane.com


Why An Affidavit is Required to Claim a Prize February 13, 2014

Rosemary Stein, a Vice President here at Marden-Kane, explains why an affidavit is necessary in a sweepstakes. An affidavit is a legal statement made in writing. Sweepstakes sponsors use this document to determine your eligibility to win a prize....


www.mardenkane.com

People In This Article: Rosemary Stein


See all 1 articles on February 13, 2014.

How Long Should a Sweepstakes Run? February 04, 2014

Cheryl Thornton, an Account Supervisor at Marden-Kane, contributed this week’s post on the ideal Sweepstakes length. How long should a Sweepstakes run? We have been asked this question from our clients time and time again. Our response has...


www.mardenkane.com

People In This Article: Cheryl Thornton


See all 1 articles on February 04, 2014.

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