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October 11, 2018
Yesterday, Accenture Interactive was named the joint winner of the 2018 Dadi Awards Agency of the Year. It's the first time a management consultancy has ever won the award, a reflection of the advertising landscape's evolution. As the biggest and...
October 05, 2018
Pay-to-post influencer campaigns are not only 'shit', they are 'irresponsible' and will erode the future of influencer marketing. Experts warn that brands who treat influencers as a ‘bolt-on for reach’ are doing more harm to their...