Initiative Worldwide Contacts, Clients - REDBOOKS

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BUSINESS SUMMARY

Initiative Worldwide REDBOOKS Profile

Initiative is a global communications network. They are fast and responsive to the changing world of business and make the complex simple by applying clarity and focus to things that really matter. Iniative's media communications services include: insight and strategy, communications planning, media planning and buying, digital communications solutions, content creation, social media and community management, search, analytics and evaluation and accountability services.

Address: 100 W 33rd St, 4th Fl, New York, NY 10001
Tel: (212) 605-7000
Fax: (212) 605-7200
Website: www.initiative.com
General Email: hello@initiative.com

EMAIL PROFILE

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STATISTICS

FOUNDED

1975

EMPLOYEE COUNT

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KEY CONTACTS [16]

Tel: (212) 605-7000

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Managing Partner, Business Development, Global

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Managing Director & EVP

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CEO, Global

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SVP & Group Account Director

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Managing Director, Client Advice & Management

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VP & Group Account Director

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VP & Business Director

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VP & Account Director, Digital

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VP & Director, Digital

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Senior Director, Strategy

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Director, Print Investment

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Director, Communications Design

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Director, Communications Design

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Director, Communications Design

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Associate Director, Print Investment

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Associate Director, Digital

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CLIENTS [37]

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PRINT/TV ADS [10]

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The Burping [TV]
Tuesday Tie [TV]
Spoon Feeding [TV]
Free Ride [TV]
The Bear & the Gang: Christmas Spectacular [TV]

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MARKET SPECIALIZATION [6]

CORPORATE FAMILY

COMPANY NEWS

May 25, 2018

Leah Nosnik Meranus Managing Partner, Business Development, Global

2018 U.S. Cannes Young Lions Winners Announced

By a News Reporter-Staff News Editor at Entertainment Newsweekly -- National CineMedia (NCM), America's Movie Network and the U.S. representative to the Cannes Lions International Festival of Creativity, is proud to present the winning teams of this...

May 15, 2018

Mat Baxter CEO, Global

Kris Magel exits Initiative after more than a decade for role at Dentsu

Kris Magel is leaving IPG Mediabrands' Initiative, the agency confirmed on Tuesday for a role at Dentsu Aegis Network. Magel, who just over a year ago was shifted into the role of East Coast president, handles media buying for some of the shop's...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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