Castells & Asociados
Full Service Agency
This profile last updated 6/22/18. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
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Castells is the Hispanic marketing agency for ROI-powered ideas and business integration, as the architects of Transculturation & trade, guiding clients to ethnic success with analytics, segmentation, brand and sales-building creative and every-platform activation. Led by dynamic President and Stanford MBA Liz Castells, we're a full-service, fully-integrated team with a mix of General market, client-side and Hispanic experience. Our mission is to drive client profit integrating Hispanic into all the P's with Hispanic thought leadership, consistent innovation, metrics and cultural know-how, by leveraging commonalities and unique needs in a collaborative spirit. Castells is about brains, heart and grit.
865 S Figueroa St Ste 1100, Los Angeles, CA 90017-2543
Tel: (213) 688-7250
Fax: (213) 688-7067
General Email: email@example.com
11 - 50
$50 - $100 million
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| Azteca America (2013)
|| Cox Communications (2014)
| Dole/Tropicana, Chicago, IL (2009)
| First 5 California (2008)
| Junta Hispana (2011)
|| The LAGRANT Foundation (2005)
| Mcdonald's Baltimore/Washington Region (2013)
|| McDonald's Corporation (1998)
| McDonald's Pacific Northwest (2003)
(Medford, Portland, Seattle, Southeast Idaho, Spokane, Yakima/Tri-Cities)
| McDonald's Southern California (1998)
(Bakersfield, Los Angeles, Palm Springs, San Diego)
| Puma North America (2014)
|| The Safeway Companies, Pleasanton, CA (1999)
(Pavilions, Randalls, Safeway, Tom Thumb, Vons)
| San Diego Toyota Dealer Association (1998)
|| Tequila Allende (2012)
| Toyota Dealer Association Southern California (1998)
MARKET SPECIALIZATION 
|Brand Development & Integration|
|Computers & Software|
June 25, 2018
What: We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Why it matters: Reports estimate that by 2065 Hispanics will account for one-quarter of U.S....
June 08, 2018
'Getting ethnic consumers' is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where the American critical mass is Multicultural and 'minority-majority' is an oxymoron. The need to do...
June 05, 2018
‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where the American critical mass is Multicultural and ‘minority-majority’ is an...
December 06, 2016
The Public Relations Society of America – Los Angeles Chapter (PRSA-LA) handed out its annual PRism Awards on November 16 at a ceremony at the Taglyan Complex in Hollywood. An independent panel of judges from the Georgia Chapter of PRSA scored...
November 29, 2016
LOS ANGELES, Nov. 29, 2016 /PRNewswire/ -- The Public Relations Society of America – Los Angeles Chapter (PRSA-LA) handed out its annual PRism Awards on November 16 at a ceremony at the Taglyan Complex in Hollywood. An independent panel of...
February 06, 2016
While Hollywood is facing backlash over an all white slate of acting contenders for this year’s Oscars, the television commercials that will air during the Big Game will feature a variety of ethnicities, ages and sexual orientations, from a...