Castells & Asociados Contacts, Clients - REDBOOKS

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Castells & Asociados

Full Service Agency

This profile last updated 6/22/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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BUSINESS SUMMARY

Castells & Asociados REDBOOKS Profile

Castells is the Hispanic marketing agency for ROI-powered ideas and business integration, as the architects of Transculturation & trade, guiding clients to ethnic success with analytics, segmentation, brand and sales-building creative and every-platform activation. Led by dynamic President and Stanford MBA Liz Castells, we're a full-service, fully-integrated team with a mix of General market, client-side and Hispanic experience. Our mission is to drive client profit integrating Hispanic into all the P's with Hispanic thought leadership, consistent innovation, metrics and cultural know-how, by leveraging commonalities and unique needs in a collaborative spirit. Castells is about brains, heart and grit.

Address: 865 S Figueroa St Ste 1100, Los Angeles, CA 90017-2543
Tel: (213) 688-7250
Fax: (213) 688-7067
Website: www.adcastells.com
Creative: www.adcastells.com/work.html
General Email: info@adcastells.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1998

EMPLOYEE COUNT

11 - 50

ANNUAL BILLINGS:

$50 - $100 million

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KEY CONTACTS

Tel: (213) 688-7250

NAME/EMAIL TITLE CLIENTS MORE INFO
Liz Castells-Heard President & CEO
Malu Santamaria Partner & Account Director
Terry Sullivan CFO & COO
Marielise Nascimento-Colavin VP & Director, Media & Integrated Services
Jorge Pelayo Senior Copywriter
Sandra Sanchez Account Executive

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CLIENTS [15]

Azteca America (2013)
Cox Communications (2014)
Dole/Tropicana, Chicago, IL (2009)
(Dole Juices)
First 5 California (2008)
Junta Hispana (2011)
The LAGRANT Foundation (2005)
Mcdonald's Baltimore/Washington Region (2013)
McDonald's Corporation (1998)
McDonald's Pacific Northwest (2003)
(Medford, Portland, Seattle, Southeast Idaho, Spokane, Yakima/Tri-Cities)
McDonald's Southern California (1998)
(Bakersfield, Los Angeles, Palm Springs, San Diego)
Puma North America (2014)
The Safeway Companies, Pleasanton, CA (1999)
(Pavilions, Randalls, Safeway, Tom Thumb, Vons)
San Diego Toyota Dealer Association (1998)
Tequila Allende (2012)
Toyota Dealer Association Southern California (1998)
 
 
 
 
 

MARKET SPECIALIZATION [119]

  MEDIA FOCUS  
Above-the-Line
Affiliate Marketing
Below-the-Line
Branded Entertainment
 
  TARGET MARKETS  
Affluent Market
African-American Market
Asian Market
Bilingual Market
Business-To-Business
 
  KEY SERVICES  
Advertising
Advertising Specialties
Brand Development & Integration
Communications
Consulting
 
  INDUSTRY FOCUS  
Agriculture
Arts
Automotive
Computers & Software
Consumer Goods
 

TWITTER

Profile: @CastellsAd
Stats:

Followers: 1,406

Following: 244

Tweets: 358

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COMPANY NEWS

June 25, 2018

Liz Castells-Heard President & CEO

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

What: We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Why it matters: Reports estimate that by 2065 Hispanics will account for one-quarter of U.S....

June 08, 2018

Top Ten Things To Avoid In Multicultural Marketing

'Getting ethnic consumers' is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where the American critical mass is Multicultural and 'minority-majority' is an oxymoron. The need to do...

June 05, 2018

Top Ten Things To Avoid In Multicultural Marketing

‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where the American critical mass is Multicultural and ‘minority-majority’ is an...

December 06, 2016

2016 PRism Awards: Special Olympics World Games Communications Team Receives Top Honor

The Public Relations Society of America – Los Angeles Chapter (PRSA-LA) handed out its annual PRism Awards on November 16 at a ceremony at the Taglyan Complex in Hollywood. An independent panel of judges from the Georgia Chapter of PRSA scored...

November 29, 2016

Special Olympics World Games Communications Team Receives Top Honors At 2016 PRism Awards Ceremony

LOS ANGELES, Nov. 29, 2016 /PRNewswire/ -- The Public Relations Society of America – Los Angeles Chapter (PRSA-LA) handed out its annual PRism Awards on November 16 at a ceremony at the Taglyan Complex in Hollywood. An independent panel of...

February 06, 2016

Liz Castells-Heard President & CEO

Super Bowl ads to put diversity on display

While Hollywood is facing backlash over an all white slate of acting contenders for this year’s Oscars, the television commercials that will air during the Big Game will feature a variety of ethnicities, ages and sexual orientations, from a...

ASSOCIATIONS

AHAA / Association of Hispanic Advertising Agencies

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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