Campbell Ewald Contacts, Clients - REDBOOKS

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BUSINESS SUMMARY

Campbell Ewald REDBOOKS Profile

Campbell Ewald is a full service, fully integrated marketing communications agency. With a focus on helping brands make purposeful connections and driving business results, the agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, custom publishing (print, tablet interactive apps); retail and experiential marketing; and media planning and buying. They agency has offices in Detroit, Los Angeles, New York and San Antonio.

Address: 2000 Brush St Ste 601, Detroit, MI 48226
Tel: (586) 574-3400
Fax: (586) 393-4657
Website: www.c-e.com
General Email: campbell.ewald@c-e.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEE COUNT

501 - 1,000

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KEY CONTACTS [52]

Tel: (586) 574-3400

NAME/EMAIL TITLE CLIENTS MORE INFO
Kevin R. Wertz President & CEO
Brian Phelps Managing Director & COO
Zenaida Torres Managing Director
Jari Auger Chief Financial Officer
Kari Shimmel Chief Marketing Officer
Jo Shoesmith Chief Creative Officer
Barb Rozman-Stokes Chief People Officer
Sal Taibi President, NY
Jonathan Lange EVP & Director, Account Services
Bernie Hogya EVP & Group Creative Director
Ron Wachino SVP & Group Creative Director
Jennifer Thomas VP & Associate Creative Director
John Haggerty Head, Production
Sean Fazendi Editor
Lora Stock Group Director, Social & Content Strategy
Tom Talbert Group Director, Media Services
Colin Padden Group Account Director
Amburr Farls Executive Producer
Mary Ellen Krawczyk Executive Producer
Tom Weissferdt Executive Producer
Tom Cerroni Creative Director
Joe Godard Creative Director
Christine Mackey Producer
Eliza Nascimento Account Director
Cristina Cecchetti Management Supervisor
Emilie Hamer Director, Strategic Planning
Chris Marchegiani Director, Strategic Planning
Debbie Osborne Director, Human Resources
Meredith Snavely Director, Media Strategy
Wojtek Szumowski Director, Invention Strategy
Michael O'Connell Associate Director, Creative & Copywriter
Lindsey Thomas Associate Director, Media Strategy
Kelly Savela Manager, Community
Kyle Smalley Manager, Print Production, Graphics & Copy Editing
Ken Carver Supervisor, Media Buying
Bethany Williamson Majeske Supervisor, Media & Broadcast, National
Kelly Maise Senior Account Executive
Kelly Murad Specialist, Marketing & Communications
Kelsea Wilhelm Account Executive
Tate Adams Analyst, Digital
David Bierman Group Creative Director & Copywriter
Rachel Keeton Planner, Strategic
Juhi Luthra Media Planner
Bryan Bush Associate Account Director
Christopher Elkjar Associate Creative Director
Jim Feltz Associate Creative Director
Yoko Fujita Associate Creative Director
Brianna Loveland Associate Account Director
Tatyana Luneva Senior Art Buyer
Laura Rogers Group Creative Director
Andrew Rutledge Assistant Media Planner
Kelly Warkentien Associate Creative Director

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CLIENTS [33]

Ad Council PSA
(Campaign: "Fatherhood Involvement")
Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
Atkins Nutritionals, Inc. (2013)
(Atkins 40, Campaign: "Atkins: Eat to Succeed", Campaign: "Banquet", Campaign: "Bird", Campaign: "Bunny", Campaign: "Eat Well, Lose Weight--With Atkins Now You Can", Campaign: "Farmer's Market", Creative, Print, TV)
Cadillac (2013)
(CRM)
Carfax (Agency of Record)
(Creative, Strategy)
Carolinas Health Care System (2012)
Carrier Corporation, Farmington, CT (2003)
(Co-Op Advertising)
Country Inns & Suites By Carlson (Agency of Record)
Covered California (Agency of Record) (2015)
De'Longhi North America (Agency of Record) (2014)
Detroit Lions (NFL Football Team) (2013)
(Campaign: "One Detroit. One Pride.", Creative)
District Detroit (2014)
Dow Building & Materials (Agency of Record) (2012)
Dow Solar (Agency of Record) (2010)
Drug Enforcement Agency (2012)
Eastern Market Corporation (2014)
Energy Upgrade California (Agency of Record) (2013)
Federal Student Aid (2010)
HAVEN, Pontiac, MI (2002)
(Advertising (Pro Bono), Campaign: "Live Without Fear", Campaign: "Mr Nice Guy", Media, Print)
Henkel
(Snuggle)
HHS Administration for Children & Families
Kaiser Permanente, Oakland, CA (Agency of Record) (2003)
(Campaign: "Thrive")
MilkPEP (Agency of Record) (1994)
(Broadcast, Campaign: "Built With Chocolate Milk", Campaign: "Milk Life", Campaign: "Milk Mustache", Campaign: "Mission Apolo: Built With Chocolate Milk", Campaign: "Quaker Up", Campaign: "The Art of Rebounding", Online, Print, TV)
MotorCity Casino Hotel (Agency of Record) (2010)
National Responsible Fatherhood Clearinghouse (2002)
(Advertising (Pro Bono), Campaign: "Big Night", Campaign: "Reunion")
OnStar (Agency of Record) (1997)
(Campaign: "Connected by OnStar", Campaign: "Crash", Campaign: "Joyride", Campaign: "Sandman", Print, Radio, Social Media)
Partnership for Drug-Free Kids
The Sun Products Corp. (1980)
Snuggle (Agency of Record)
Travelocity, Inc. (Agency of Record)
(Creative, Roaming Gnome)
Unilever (2012)
Becel (Agency of Record)
(Clear (Agency of Record), Country Crock (Agency of Record), Degree (Agency of Record), Fruttare, I Can't Believe It's Not Butter, Knorr, Magnum, TRESemme)
US Department of Education (Agency of Record) (2010)
U.S. Fund for Unicef (2014)
US Navy (Agency of Record) (2000)
 
 
 
 
 
 
 

MARKET SPECIALIZATION [87]

  MEDIA FOCUS  
Above-the-Line
Below-the-Line
Broadcast
Business Publications
 
  TARGET MARKETS  
Business-To-Business
College
Consumer Marketing
Direct-to-Consumer
High Technology
 
  KEY SERVICES  
Advertising
Brand Development & Integration
Communications
Content
Event Planning & Marketing
 
  INDUSTRY FOCUS  
Automotive
Customer Relationship Management
Education
Environmental
Fashion/Apparel
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
The Interpublic Group of Companies, Inc.PARENTNew York, NY10,000 +
Campbell EwaldCurrentDetroit, MI501 - 1,000
Campbell Ewald Los AngelesChildWest Hollywood, CA11 - 50
Campbell Ewald New YorkChildNew York, NY11 - 50
Campbell Ewald San AntonioChildSan Antonio, TX11 - 50
SociedADChildNew York, NY
Siblings   
AFG&SiblingNew York, NY101 - 500
The Axis AgencySiblingLos Angeles, CA11 - 50
BB&M Lowe & PartnersSiblingPanama, Panama51 - 100
beauty@gothamSiblingNew York, NY101 - 500
Carmichael LynchSiblingMinneapolis, MN101 - 500
Casanova PendrillSiblingCosta Mesa, CA51 - 100
Change Communications GmbHSiblingFrankfurt am Main, Germany51 - 100
Current Lifestyle MarketingSiblingChicago, IL51 - 100
Dailey & AssociatesSiblingWest Hollywood, CA51 - 100
Deutsch, Inc.SiblingNew York, NY501 - 1,000
DeVries GlobalSiblingNew York, NY101 - 500
ElephantSiblingSan Francisco, CA101 - 500
FCB GlobalSiblingNew York, NY5,001 - 10,000
FCB HealthSiblingNew York, NY501 - 1,000
Fitzgerald & CoSiblingAtlanta, GA101 - 500
Frank About WomenSiblingWinston Salem, NC
Frukt CommunicationsSiblingLondon, United Kingdom
FutureBrandSiblingNew York, NY51 - 100
GolinSiblingChicago, IL101 - 500
Grape CommunicationsSiblingSeoul, Korea (South)11 - 50
Hacker AgencySiblingSeattle, WA101 - 500
Hill HollidaySiblingBoston, MA101 - 500
HugeSiblingBrooklyn, NY501 - 1,000
Interactive Avenues Pvt. Ltd.SiblingMumbai, India101 - 500
IPG MediabrandsSiblingNew York, NY5,001 - 10,000
IW Group, Inc.SiblingWest Hollywood, CA51 - 100
Jack Morton WorldwideSiblingBoston, MA501 - 1,000
LOLA MullenLoweSiblingMadrid, Spain51 - 100
The Martin AgencySiblingRichmond, VA101 - 500
MAS CommunicationsSiblingTa' Xbiex, Malta
McCann MinneapolisSiblingMinneapolis, MN101 - 500
McCann WorldgroupSiblingNew York, NY10,000 +
Middle East Communication Networks - MCNSiblingDubai, United Arab Emirates101 - 500
Momentum WorldwideSiblingNew York, NY1,001 - 5,000
MullenLowe BrasilSiblingSao Paulo, Brazil11 - 50
MullenLowe GroupSiblingBoston, MA5,001 - 10,000
NAS Recruitment InnovationSiblingCleveland, OH101 - 500
OctagonSiblingNorwalk, CT501 - 1,000
Orion TradingSiblingNew York, NY11 - 50
PMK*BNCSiblingNew York, NY11 - 50
PMK*BNCSiblingLos Angeles, CA11 - 50
Ponce Buenos AiresSiblingBuenos Aires, Argentina51 - 100
Publicidad ComercialSiblingLa Libertad, El Salvador
R/GASiblingNew York, NY501 - 1,000
SerumSiblingSeattle, WA1 - 10
Tierney CommunicationsSiblingPhiladelphia, PA101 - 500
Weber ShandwickSiblingNew York, NY1,001 - 5,000

TWITTER

Profile: @CampbellEwald
Stats:

Followers: 7,450

Following: 5,006

Tweets: 2,856

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FACEBOOK

Profile: www.facebook.com/campbellewald
Stats:

Page Likes: 7,509

Talking About: 193

Check-Ins: 2,237

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INSTAGRAM

63  likes
Published At : 10/20/2017 4:46 PM
Caption : We know how to make meetings pop! 🔈ON!
70  likes
Published At : 10/16/2017 2:09 PM
Caption : Mark P. and Martha C. were nominated for a #LittleWin by Kelly S. for going the extra mile when it comes to filming, producing and editing short-form content for clients. Thanks for helping us stay nimble! #Cheers
73  likes
Published At : 10/12/2017 6:50 PM
Caption : On any given weekend you can find Integrated Producer, Christine M., up in the air performing Aerial Acrobatics. You could say she knows how to stay balanced in a every aspect of her life. #CEmyView
71  likes
Published At : 10/10/2017 2:51 PM
Caption : Every autumn we fall for donuts and cider. 🍎🍩
80  likes
Published At : 10/06/2017 7:21 PM
Caption : Our annual Chili Cook-off brought the heat! Congratulations to Jake Kidd’s “Deer Camp Chili" for winning best in show. See below for a full list of all the chili samples. 1. Everything but the kitchen sink 2. Sriracha Chicken Chili 3. Southwest Turkey Chili 4. Beans Beans the Musical Fruit 5. Netflix and Chili 6. Very Veggie 7. Pork Chili Verde 8. Black Bean & Corn Chili 9. 2nd Place Chili 10. Deer Camp Chili 11. Dr. Chili Pepper 12. Chili Con Carne
101  likes
Published At : 09/29/2017 1:21 PM
Caption : In advertising every day is coffee day. #NationalCoffeeDay
73  likes
Published At : 09/27/2017 2:26 PM
Caption : Marty, Nikki, Jason and Mark have been nominated for a #LittleWin by Lisa for developing a social asset strategy system to help streamline content production! Thanks for helping us stay organized. #Cheers
71  likes
Published At : 09/21/2017 2:50 PM
Caption : From #CENYC to #CELosAngeles and beyond, we’re sending positive vibes to all on International Day of Peace Day!
129  likes
Published At : 09/20/2017 9:00 PM
Caption : Today we joined Stephen Henderson, Lauren Hood and Eric Thomas to discuss the line between celebrating a culture and exploiting it through appropriation. #TalksthatLead
80  likes
Published At : 09/18/2017 1:39 PM
Caption : What happens when you mix a love for reading with your love for cooking? A deliciously entertaining blog! Account Supervisor, Megan K. is happy to share her thoughts on her The Hungry Bookworm blog. #CEmyView
136  likes
Published At : 09/14/2017 1:24 PM
Caption : Early morning meetings aren’t so bad when this is your view. #Regram from: @JustinMorley
52  likes
Published At : 09/06/2017 7:21 PM
Caption : Class is back in session, and we’re always eager to tackle that to-do list.

COMPANY NEWS

Campbell Ewald Named AOR For Nemiroff October 16, 2017

NEW YORK, Oct. 16, 2017 /PRNewswire/ -- Marketing communications agency Campbell Ewald announced today that it has been named Agency of Record for Nemiroff , one of the world's top-selling Vodka brands. Nemiroff, which is sold in 80 countries, is...


markets.financialcontent.com

People In This Article: Sal Taibi


See all 1 articles on October 16, 2017.

Meet the milk marketing masters October 06, 2017

The call for entries for the first-ever Milk Marketer of the Year competition, a joint awards program from Dairy Foods and the Milk Processor Education Program (MilkPEP), drew an impressive assortment of entries. Through MilkPEP marketing programs...


www.dairyfoods.com

People In This Article: Sal Taibi


See all 1 articles on October 06, 2017.

4 Topics That Once Again Occupied Agency Leaders at Advertising Week October 05, 2017

Attendees at Advertising Week this year could be excused for feeling a sense of deja vu. As the industry moves deeper into a digital revolution, it remains in a state of flux, facing what seem like constant threats on all sides. Yet the topics were...


www.adweek.com

People In This Article: Kevin R. Wertz


See all 1 articles on October 05, 2017.

Organization Spotlight: The Content Council and PR Council Events September 06, 2017

Each year, we partner with leading organizations to bring you a full week of events programmed both by the Communications Week team and our trusted organization partners. We are excited to work alongside these leaders, whose sessions, as part of...


www.commsweek.com

People In This Article: Laura Rogers


See all 1 articles on September 06, 2017.

Film: Dad Jokes August 20, 2017

.....Kids tell "dad jokes" in an intimate and charming spot highlighting the importance of the bond between them and their dads. Fatherhood Involvement Media: Integrated Category: Public services & utilities Client: Ad Council Agency:...


www.coloribus.com

People In This Article: Christine Mackey , John Haggerty , Sean Fazendi


See all 1 articles on August 20, 2017.

Dad Jokes with a purpose August 19, 2017

HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of...


theinspirationroom.com

People In This Article: Amburr Farls , Joe Godard , Jo Shoesmith , Tom Cerroni , Tom Weissferdt


See all 2 articles on August 19, 2017.

Fatherhood Ad Campaign Uses Cherished 'Dad Jokes' as Focus August 17, 2017

WASHINGTON, Aug. 16 -- The Advertising Council (Ad Council) issued the following news release:Today, HHS' Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of...


Targeted News Service (Press Releases)

People In This Article: Jo Shoesmith


See all 2 articles on August 17, 2017.

Fatherhood Ad Campaign Uses Cherished "Dad Jokes" as Focus August 16, 2017

WASHINGTON, Aug. 16, 2017 /PRNewswire/ -- Today, HHS' Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the...


www.prnewswire.com


See all 1 articles on August 16, 2017.

The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World June 21, 2017

Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform the retail dealer advertising space for many years...


digitaldealer.com


See all 1 articles on June 21, 2017.

How YouTube handled its brand-safety crisis June 14, 2017

In mid-March, a series of reports revealed that ads from reputable brands had been cropping up on videos from the likes of white nationalists and hate preachers. Almost overnight, hundreds of companies ranging from L'Oréal to Verizon...


Digiday

People In This Article: Lora Stock


See all 1 articles on June 14, 2017.

Mobile is Not a Device…It is a Consumer Behavior June 01, 2017

We have heard that mantra for years as marketers and digital companies scrambled to make sure their sites were optimized for this powerful internet enabled device. A lot has changed in a very short time. In fact, mobile isn’t coming …...


digitaldealer.com


See all 1 articles on June 01, 2017.

Detroit’s ‘manbassadors’: Execs from Doner and Campbell Ewald discuss their efforts to champion women May 18, 2017

To kick off the 3% Conference in Detroit, founder Kat Gordon opened with a story about her firsthand experience witnessing gender discrimination during a pitch for an automotive brand. While working as a copywriter at Hal Riney in the ‘90s,...


admin.thedrum.com

People In This Article: Jo Shoesmith , Kevin R. Wertz


See all 2 articles on May 18, 2017.

DMN's 2017 Agency Snapshot April 17, 2017

Agencies Featured Campbell Ewald Principal/CEO: Kevin Wertz. CEO Founded: 1911 Services Offered: Insights & Strategic Planning, Creative, Digital Design & Development, DM/CRM, Media Planning & Buying, Retail & Experiential Marketing,...


www.dmnews.com

People In This Article: Kevin R. Wertz


See all 1 articles on April 17, 2017.

Initial selection of New York Festivals International Advertising Awards executive jury March 04, 2017

The New York Festivals International Advertising Awards has announced the initial selection of 12 members of the executive jury for the 2017 awards... They are: - Nils Andersson, Asia creative president and Greater China president, TBWA\Asia - Frank...


Bizcommunity (South Africa)

People In This Article: Jo Shoesmith


See all 1 articles on March 04, 2017.

Aussie expat Jo Shoesmith, CCO, Campbell Ewald to sit on New York Festival's exec jury March 01, 2017

Aussie expat Jo Shoesmith (left), who started her career at Clemenger BBDO, Melbourne in the 90s and is now chief creative officer at Campbell Ewald, North America has been picked as one of the first twelve executive jury members for New York...


www.campaignbrief.com


See all 1 articles on March 01, 2017.

Digital: Serenades, 1 February 15, 2017

Category: House, Garden Media: Digital Brand: Snuggle Agency: Campbell Ewald Geo: United States Agency: Campbell-Ewald, Los Angeles Country: United States of America Chief Creative Officer: Jo Shoesmith Executive Creative Director: Chip Rich Art...


www.coloribus.com

People In This Article: Christopher Elkjar , Jonathan Lange , Jo Shoesmith , Lora Stock


See all 1 articles on February 15, 2017.

Snuggle Serenades Featuring The Absolutely Adorable Snuggle Bear Singing I've Had the Time of My Life from Dirty Dancing February 09, 2017

Snuggle launched this fun interactive video campaign for Valentine's Day. Users can upload photos to create custom video Valentine's featuring the iconic Snuggle bear mascot serenading their loved one -- to the tune of famous love songs like Lovin'...


great-ads.blogspot.com

People In This Article: Jo Shoesmith , Lora Stock


See all 1 articles on February 09, 2017.

MSU alum walks into strategic sector of Campbell Ewald January 18, 2017

In the advertising industry, it can be tricky for students to decide on the concentration that best suits their skillset or interests. From creative to production, account, strategy and more, each team comes together as one to make up an agency and...


cas.msu.edu


See all 1 articles on January 18, 2017.

13483: Scandal Dodger. December 30, 2016

.....Campaign published a report titled, “ The Year in Scandal ”—including references to Gustavo Martinez and Erin Johnson , Alexei Orlov and Kevin Roberts . Somewhere, former Campbell Ewald CEO Jim Palmer is breathing a sigh of...


multicultclassics.blogspot.com


See all 1 articles on December 30, 2016.

The Wall Street Journal Thinks Certain Agency Execs and Female Creatives May Have a Great 2017 December 28, 2016

Just as the geniuses at reddit have provided us with a “megathread” of the many famous people who passed in 2016, so we can make a fairly comprehensive list of those who left the ad industry over the past 12 months. Campaign U.S. even...


www.adweek.com

People In This Article: Jo Shoesmith


See all 1 articles on December 28, 2016.

Video Pre-Roll Ads Drive Sales Lift December 23, 2016

According to Google and Millward Brown “online video is the #1 ad format to discover and consider a new brand.” Online video is exploding and expected to grow from $9.9B in 2016 to over $28B in 2020. One of the key reasons for this...


digitaldealer.com


See all 1 articles on December 23, 2016.

Packaged Goods Brands Capitalize on Cafés December 21, 2016

On a warm summer Friday, the line at the Magnum ice cream shop in New York City’s SoHo neighborhood nearly spilled out the door. By mid-afternoon, a sign went up to say the shop was out of chocolate ice cream but still had “plenty of our...


www.foodqualityandsafety.com


See all 1 articles on December 21, 2016.

Ford Field executive chef gives inside peek at handling Lions' game-day food December 17, 2016

December 17, 2016 8:00 a.m. Updated Ford Field executive chef gives inside peek at handling Lions' game-day food Photo by Bill Shea Ford Field Executive Chef Joe Nader with some of the local fare available during a club-level breakfast buffet before...


www.crainsdetroit.com


See all 1 articles on December 17, 2016.

REVOLVING DOOR: Angela Zepeda Joins Innocean As SVP, Business Development November 14, 2016

Innocean hired Angela Zepeda as senior vice president, business development. Zepeda will be responsible for marketing the agency and overseeing company growth plans. She will report to Tim Blett, chief operating officer, Innocean USA. Most recently,...


www.mediapost.com


See all 1 articles on November 14, 2016.

The Story Behind These Very Strange Anti-Trump Ads That Popped Up in NYC Today October 26, 2016

Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee's clever billboards to Wieden + Kennedy's baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, as some strikingly...


www.brogan.com


See all 1 articles on October 26, 2016.

A DPAA Q&A with Helen Giles of Campbell Ewald October 20, 2016

Barry Frey, who as President and CEO of the Digital Place Based Advertising Association (DPAA) will be hosting the 9th annual Video Everywhere Summit on October 27 in New York, recently interviewed some of the event's featured speakers on a variety...


www.mediavillage.com


See all 2 articles on October 20, 2016.

Power of Urban Forum This Thursday October 11, 2016

Anyone looking to better understand the importance of the $1 Trillion African-American Consumer Market and the best way to connect with African-American consumers might want to attend the 16th Annual Power of Urban Radio Forum in Washington, D.C....


radioink.com

People In This Article: Tom Talbert


See all 2 articles on October 11, 2016.

IHOP Restaurants Introduce Inspired New Ad Campaign That Invites Guests to 'Eat Up Every Moment' Over Breakfast Any Time of Day October 08, 2016

Sept. 26 -- For nearly six decades, IHOP has been welcoming families and friends into its restaurants to huddle together in booths, to laugh, talk and sometimes, shed tears of joy during a surprise marriage proposal, all over a delicious breakfast,...


India Retail News

People In This Article: Jo Shoesmith


See all 1 articles on October 08, 2016.

TV & Cinema: The drought in California October 06, 2016

Category: Industrial, Agriculture Media: TV Brand: Energy Upgrade California Agency: Campbell Ewald Agency: Campbell Ewald, Detroit, USA Executive Creative Director: Jo Shoesmith Director of Production: John Haggerty Senior Art Director: Chris...


www.coloribus.com

People In This Article: John Haggerty , Jo Shoesmith


See all 1 articles on October 06, 2016.

Are Igloos The New Walled Gardens? September 29, 2016

That’s the language the “Keeping Pace With Facebook” panel at OMMA Social has been using this morning to describe the vexing problem of digital media platforms that are both providing and audience and measuring their...


www.mediapost.com

People In This Article: Lora Stock


See all 1 articles on September 29, 2016.

IHOP Restaurants Introduce Inspired New Ad Campaign That Invites Guests To 'Eat Up Every Moment' Over Breakfast Any Time Of Day September 27, 2016

Release date- 26092016 - GLENDALE, Calif. - For nearly six decades, IHOP has been welcoming families and friends into its restaurants to huddle together in booths, to laugh, talk and sometimes, shed tears of joy during a surprise marriage proposal,...


ENP Newswire

People In This Article: Jo Shoesmith


See all 1 articles on September 27, 2016.

Why Apple may have chosen McLaren over Tesla for autonomous driving September 23, 2016

With the race for autonomous vehicles heating up, Apple may make a move that could potentially help it join in on the competition faster with assistance from a boutique automotive manufacturer. The rumor mill has been turning in the automotive and...


www.luxurydaily.com

People In This Article: Kari Shimmel


See all 1 articles on September 23, 2016.

New To The Marketing Menu: Brand Cafés September 19, 2016

On a warm summer Friday, the line at the Magnum ice cream shop in New York City’s SoHo neighborhood nearly spilled out the door. By mid-afternoon, a sign went up to say the shop was out of chocolate ice cream but still had “plenty of our...


www.cision.com


See all 1 articles on September 19, 2016.

Tribal Worldwide at Advertising Week 2016 September 15, 2016

Advertising Week NYC is less than two weeks away and Tribal is gearing up for a great conference! Check out our speaking engagements below, and be sure to follow us on Twitter along with the hashtag #TribalatAW for live updates from the conference...


tribalworldwide.com

People In This Article: Jo Shoesmith


See all 1 articles on September 15, 2016.

Cast your vote in Digiday’s Top Boss Award, honoring the best agency managers September 12, 2016

If there is indeed a talent crunch in the advertising industry, no one feels that more acutely than the people running the agencies. Fortunately for them, there are a few easy fixes. According to a March 2016 study on agency turnover conducted by...


digiday.com


See all 1 articles on September 12, 2016.

Campbell Ewald Appointed Agency Of Record For CARFAX September 10, 2016

By a News Reporter-Staff News Editor at Journal of Transportation -- Marketing communications agency Campbell Ewald announced that it has been named agency of record for CARFAX, the vehicle history expert for used car buyers, sellers and the...


Journal of Transportation

People In This Article: Kevin R. Wertz


See all 1 articles on September 10, 2016.

13320: CARFAX Is So Ghetto. August 29, 2016

PR Newswire reported CARFAX hired Campbell Ewald as its new White Agency of Record. “We were very impressed by Campbell Ewald’s work helping other companies better understand the needs of their customers,” gushed CARFAX President...


multicultclassics.blogspot.com

People In This Article: Kevin R. Wertz


See all 1 articles on August 29, 2016.

Campbell Ewald Wins Agency of Record Duties for Carfax August 26, 2016

Vehicle history report site Carfax appointed IPG shop Campbell Ewald as its agency of record, following a review. The brand formerly worked with Y&R Chicago, which crafted this 2014 spot revealing the brand’s Car Fox mascot’s...


www.adweek.com

People In This Article: Kevin R. Wertz


See all 1 articles on August 26, 2016.

IHOP® Restaurants to Introduce A Bold New Ad Campaign This September, Led By The Los Angeles Office Of The Award-Winning Firm Campbell Ewald August 20, 2016

By a News Reporter-Staff News Editor at Marketing Weekly News -- Leveraging the momentum built by previous advertising and marketing efforts, IHOP(®) Restaurants announced that it will introduce a bold, new campaign this September. Inspired by...


Marketing Weekly News

People In This Article: Kevin R. Wertz


See all 1 articles on August 20, 2016.

IHOP® Restaurants to Introduce A Bold New Ad Campaign This September, Led By The Los Angeles Office Of The Award-Winning Firm Campbell Ewald August 18, 2016

By a News Reporter-Staff News Editor at Food Weekly News -- Leveraging the momentum built by previous advertising and marketing efforts, IHOP(®) Restaurants announced that it will introduce a bold, new campaign this September. Inspired by the...


Food Weekly News

People In This Article: Kevin R. Wertz


See all 1 articles on August 18, 2016.

Former Campbell Ewald Chief Creative Officer Mark Simon Heads to The Yaffe Group August 15, 2016

Mark Simon, the former Campbell Ewald chief creative officer who left the IPG network in the wake of the “Ghetto Day” email controversy earlier this year, has been hired to fill the same position at The Yaffe Group of Southfield,...


www.adweek.com

People In This Article: Jo Shoesmith


See all 1 articles on August 15, 2016.

Campbell Ewald Backs New Hispanic Agency August 10, 2016

Interpublic’s Campbell Ewald has formed a partnership with three veteran agency executives to form a new full-service ad and PR shop called sociedAD that will focus on Hispanic consumers. The agency will be run by Jorge Moya who serves as...


www.mediapost.com

People In This Article: Sal Taibi


See all 1 articles on August 10, 2016.

Iconic Anti-Drug 'Fried Egg' Spot Returns by Targeting Parents With New Messaging August 08, 2016

The Partnership for Drug-Free Kids has refreshed its famous "Fried Egg" ad for 2016. The iconic spot, which features an egg frying to demonstrate what happens to your brain when you take drugs, has a new ending that relates better with...


www.adweek.com

People In This Article: Joe Godard , Jo Shoesmith , Kelsea Wilhelm , Kevin R. Wertz , Mary Ellen Krawczyk , Tom Cerroni


See all 2 articles on August 08, 2016.

Ad Execs Behaving Badly: A Look at 2016's High-Profile CEO Snafus August 05, 2016

Even by advertising's typically high standards of executive churn, 2016 has been a C-suite bloodbath. And it hasn't happened quietly. The past seven months have seen some of the industry's most dramatic executive exits in years, and they have...


www.adweek.com


See all 1 articles on August 05, 2016.

IHOP Restaurants to Introduce A Bold New Ad Campaign This September, Led By The Los Angeles Office Of The Award-Winning Firm Campbell Ewald August 02, 2016

Release date- 01082016 - GLENDALE, Calif - Leveraging the momentum built by previous advertising and marketing efforts, IHOP Restaurants announced today that it will introduce a bold, new campaign this September. Inspired by the strong affection...


ENP Newswire

People In This Article: Kevin R. Wertz


See all 3 articles on August 02, 2016.

IPG Creates Global Creative, Media and Digital Team for Harley-Davidson August 01, 2016

Harley-Davidson has hired a newly created Interpublic Group unit named Team Ignite to handle creative, media and digital on a global and regional basis, following a competitive review. For the review, which was supported by Accenture, Harley only...


www.brogan.com


See all 1 articles on August 01, 2016.

13277: IHOP, IPG, IDIOTS. July 31, 2016

Advertising Age reported on the Corporate Cultural Collusion between IHOP and IPG, with the pancake seller swapping White advertising agencies within the White holding company network. “We thought about other agencies and other resources...


multicultclassics.blogspot.com


See all 1 articles on July 31, 2016.

IHOP Appoints Campbell Ewald L.A. as Creative Agency July 29, 2016

IHOP appointed Campbell Ewald L.A. as its creative agency, following a creative review restricted to IPG agencies, AdAge reports . Campbell Ewald replaces Dailey L.A., which has been the chain’s creative agency since taking over for McCann...


www.adweek.com

People In This Article: Kevin R. Wertz


See all 2 articles on July 29, 2016.

MURPHY CALLS FOR SUSPENSION OF START-UP NY MARKETING CONTRACT July 06, 2016

As several audits by the State Comptroller have shown, the 2011 state advertising contract for the “New York Open for Business Marketing Initiative” is not producing quantifiable results. State Senator Terrence Murphy now says that the...


www.empirestatenews.net


See all 1 articles on July 06, 2016.

Rapp CEO Alexei Orlov Departs Under The Cloud Of A Discrimination Suit June 29, 2016

Rapp CEO Alexei Orlov has resigned in the wake of a lawsuit by a former agency executive that accused him of discrimination, retaliation and wrong termination. Orlov is the second CEO this year to depart under the cloud of a discrimination law suit....


www.mediapost.com


See all 1 articles on June 29, 2016.

ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

AD CLUB / Advertising Club of New York

ADCRAFT / Adcraft Club of Detroit

AEF / The Advertising Educational Foundation, Inc.

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