REDBOOKS - 500

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REDBOOKS 500

The Redbooks 500 Brand Index is based on weightings of variables, including brands’ revenue, advertising spend and social media engagement.

1

McDonalds

Annual Sales

$24,621,900,000

Total Annual Ad Spend

$787,500,000

3,583,587

77,087,482

More Info

2

Starbucks

Annual Sales

$22,386,800,000

Total Annual Ad Spend

$227,900,000

11,914,012

37,178,921

More Info

3

Nike

Annual Sales

$0

Total Annual Ad Spend

$3,278,000,000

7,438,586

30,622,251

More Info

4

Subway

Annual Sales

$12,700,000,000

Total Annual Ad Spend

$396,000,000

2,473,436

25,223,687

More Info

5

Target

Annual Sales

$71,879,000,000

Total Annual Ad Spend

$1,457,000,000

1,955,020

24,252,910

More Info

6

Google

Annual Sales

$66,001,000,000

Total Annual Ad Spend

$8,131,000,000

20,536,739

25,964,023

More Info

7

Apple

Annual Sales

$215,639,000,000

Total Annual Ad Spend

$1,800,000,000

More Info

8

Amazon

Annual Sales

$177,866,000,000

Total Annual Ad Spend

$5,000,000,000

2,798,277

28,753,948

More Info

9

Disney

Annual Sales

$55,137,000,000

Total Annual Ad Spend

$2,600,000,000

5,927,711

51,189,250

More Info

10

Wal-Mart

Annual Sales

$500,343,000,000

Total Annual Ad Spend

$3,100,000,000

934,541

34,345,180

More Info

11

Pepsi

Annual Sales

$63,525,000,000

Total Annual Ad Spend

$2,400,000,000

343,396

1,462,646

More Info

12

Macys

Annual Sales

$24,837,000,000

Total Annual Ad Spend

$1,108,000,000

965,550

14,708,043

More Info

13

KFC

Annual Sales

$4,220,000,000

Total Annual Ad Spend

$0

1,289,323

50,520,772

More Info

14

Pizza Hut

Annual Sales

$0

Total Annual Ad Spend

$247,400,000

1,608,445

31,377,964

More Info

15

Microsoft

Annual Sales

$89,950,000,000

Total Annual Ad Spend

$1,500,000,000

8,432,876

12,990,340

More Info

16

BMW

Annual Sales

$85,623,336,600

Total Annual Ad Spend

$1,179,498,600

1,635,854

20,273,291

More Info

17

Taco Bell

Annual Sales

$451,000,000

Total Annual Ad Spend

$0

1,910,730

10,542,057

More Info

18

Mercedes-Benz

Annual Sales

$0

Total Annual Ad Spend

$323,100,000

709,830

4,557,482

More Info

19

AT&T

Annual Sales

$160,546,000,000

Total Annual Ad Spend

$3,772,000,000

855,577

6,489,319

More Info

20

Chanel

Annual Sales

$0

Total Annual Ad Spend

$0

13,590,673

21,250,999

More Info

21

Yahoo!

Annual Sales

$5,176,135,000

Total Annual Ad Spend

$184,000,000

1,498,728

14,285,252

More Info

22

Best Buy

Annual Sales

$42,151,000,000

Total Annual Ad Spend

$742,000,000

914,509

8,435,995

More Info

23

American Express

Annual Sales

$33,828,000,000

Total Annual Ad Spend

$595,000,000

907,269

7,568,266

More Info

24

Dominos Pizza

Annual Sales

$2,787,979,000

Total Annual Ad Spend

$39,800,000

1,263,397

19,687,090

More Info

25

Burger King

Annual Sales

$8,500,000,000

Total Annual Ad Spend

$91,300,000

1,620,216

8,182,295

More Info

26

Verizon

Annual Sales

$125,980,000,000

Total Annual Ad Spend

$2,744,000,000

1,737,885

7,482,316

More Info

27

ESPN

Annual Sales

$0

Total Annual Ad Spend

$0

34,173,167

18,759,318

More Info

28

T-Mobile

Annual Sales

$40,604,000,000

Total Annual Ad Spend

$1,800,000,000

1,037,399

5,696,111

More Info

29

Audi

Annual Sales

$197,007,000,000

Total Annual Ad Spend

$0

1,884,402

11,262,298

More Info

30

Facebook

Annual Sales

$40,653,000,000

Total Annual Ad Spend

$310,000,000

14,028,391

208,632,201

More Info

31 - 500 (For More Info, Click Brand's Link)

31.  Christian Dior 32.  H&M 33.  Kohls
34.  Chevrolet 35.  Honda 36.  Southwest Airlines
37.  JCPenney 38.  LOreal Paris 39.  Ford
40.  Zara 41.  NBA 42.  Samsung
43.  MTV 44.  eBay 45.  Intel
46.  Nissan 47.  Dunkin Donuts 48.  Jeep
49.  Lexus 50.  Netflix 51.  Motorola
52.  Dodge 53.  Burberry 54.  Dove
55.  Toyota 56.  Maybelline New York 57.  HP
58.  Old Navy 59.  Dell 60.  Victorias Secret
61.  Applebees 62.  Gatorade 63.  Sony
64.  Budweiser 65.  Discovery 66.  Visa
67.  Univision 68.  Dr Pepper 69.  DirecTV
70.  Walgreens 71.  Red Bull 72.  Under Armour
73.  Beats by Dr. Dre 74.  Sprint 75.  Philips
76.  Louis Vuitton 77.  HBO 78.  ToysRUs
79.  Ralph Lauren 80.  Sprite 81.  Lowes
82.  Bank of America 83.  Cadillac 84.  Sears
85.  Lancome 86.  Diet Coke 87.  HTC
88.  Volkswagen 89.  Dish Network 90.  Home Depot
91.  Harley-Davidson 92.  Clinique 93.  Capital One
94.  NFL 95.  Buffalo Wild Wings 96.  MasterCard
97.  Hyundai 98.  Olay 99.  Red Lobster
100.  Subaru 101.  Dairy Queen 102.  IKEA
103.  New York Times 104.  Papa Johns 105.  Mazda
106.  LG 107.  Adidas 108.  NBC
109.  Tide 110.  Citi 111.  Pampers
112.  Weight Watchers 113.  Wall Street Journal 114.  Arbys
115.  Gucci 116.  Comcast 117.  Bose
118.  Hersheys 119.  Lego 120.  Bing
121.  Infiniti 122.  Fox 123.  Sonic [Restaurant]
124.  Heineken 125.  Dolce & Gabbana 126.  XFINITY
127.  Coors 128.  Calvin Klein 129.  GE
130.  Dicks Sporting Goods 131.  Outback Steakhouse 132.  Liberty Mutual
133.  Electronic Arts 134.  ExxonMobil 135.  Post
136.  Estee Lauder 137.  Gap 138.  Reeses
139.  Kmart 140.  Ask.com 141.  Nokia
142.  Mountain Dew 143.  PetSmart 144.  US Army
145.  Tiffany 146.  Neutrogena 147.  Jaguar
148.  ABC 149.  Chrysler 150.  Prada
151.  Armani 152.  Gillette 153.  People
154.  TJ Maxx 155.  CBS 156.  Land Rover
157.  Pantene 158.  Expedia 159.  Axe
160.  Snickers 161.  Kraft 162.  Delta
163.  Lays 164.  Marshalls 165.  Nintendo
166.  Staples 167.  Shell 168.  Uber
169.  Pillsbury 170.  Tommy Hilfiger 171.  M&Ms
172.  Discover 173.  Doritos 174.  Airbnb
175.  Buick 176.  Chase 177.  Kit Kat
178.  Panera Bread 179.  Porsche 180.  Revlon
181.  HomeGoods 182.  American Airlines 183.  Yoplait
184.  CVS 185.  Wells Fargo 186.  Lenovo
187.  Wrigleys 188.  FedEx 189.  Allstate
190.  Nabisco 191.  UPS 192.  Avon
193.  Febreze 194.  Blackberry 195.  Fitbit
196.  Bounty 197.  Mitsubishi 198.  Lincoln
199.  Quaker 200.  iHeartRadio 201.  State Farm
202.  Lysol 203.  Oracle 204.  Clorox
205.  Little Caesars Pizza 206.  Garnier 207.  Rolex
208.  Kia 209.  PayPal 210.  Pfizer
211.  Tresemme 212.  Esurance 213.  GMC
214.  Farmers Insurance 215.  Publix 216.  Volvo
217.  USAA 218.  IHOP 219.  Nordstrom
220.  Boeing 221.  The Weinstein Company 222.  Fiat
223.  Acura 224.  Campbells 225.  Hilton
226.  Carnival 227.  Kay Jewelers 228.  Old Spice
229.  Fidelity 230.  Kroger 231.  Geico
232.  Chevron 233.  Crest 234.  TripAdvisor
235.  Swiffer 236.  Colgate 237.  AARP
238.  Hotels.com 239.  US Navy 240.  United Airlines
241.  IBM 242.  Duracell 243.  Bacardi
244.  Royal Caribbean 245.  BP 246.  New York Life
247.  Intuit 248.  TNT 249.  Betty Crocker
250.  Tropicana 251.  Bloomingdales 252.  Kayak.com
253.  Banana Republic 254.  Progressive 255.  Tylenol
256.  Secret (P&G) 257.  GNC 258.  Ferrari
259.  Vistaprint 260.  Safeway 261.  John Deere
262.  Booking.com 263.  Marriott 264.  Jack in the Box
265.  Goldman Sachs 266.  Gerber 267.  Johnnie Walker
268.  Accenture 269.  Bayer 270.  Kelloggs
271.  Proactiv 272.  Nespresso 273.  Huggies
274.  Cartier 275.  Cisco 276.  Frys Electronics
277.  Nestle 278.  Cox 279.  Hulu
280.  Zulily.com 281.  Eggo 282.  Petco
283.  Boost Mobile 284.  TGI Fridays 285.  Jetblue
286.  Charmin 287.  Gain (P&G) 288.  Panasonic
289.  TD Ameritrade 290.  Priceline 291.  Oral-B
292.  University of Phoenix 293.  Downy 294.  Office Depot
295.  Charles Schwab 296.  Sams Club 297.  Miller
298.  Procter & Gamble 299.  AstraZeneca 300.  Ancestry.com
301.  Purina 302.  Clairol 303.  Metro PCS
304.  Virgin Mobile 305.  Dennys 306.  GlaxoSmithKline
307.  Aveeno 308.  Hermes 309.  Bankrate
310.  Match.com 311.  Lululemon 312.  Arm & Hammer
313.  Nyquil 314.  Folgers 315.  SAP
316.  Michaels Stores 317.  Smirnoff 318.  Nationwide
319.  Nature Valley 320.  Merck 321.  Nescafe
322.  Carls Jr 323.  Jolly Rancher 324.  Bristol-Myers Squibb
325.  Bridgestone 326.  MetLife 327.  Sleep Number
328.  Vanguard 329.  Saks Fifth Avenue 330.  Lindt
331.  Taylor Made 332.  USPS 333.  Oscar Mayer
334.  Skechers 335.  Auto Trader 336.  Showtime
337.  Fage 338.  Payless ShoeSource 339.  Iams
340.  Dollar Shave Club 341.  Hallmark 342.  Ziploc
343.  7UP 344.  Titleist 345.  H&R Block
346.  Clear (Unilever) 347.  SquareSpace 348.  Publishers Clearing House
349.  Patron [Tequila] 350.  General Mills 351.  Johnson & Johnson
352.  Popeyes 353.  Morgan Stanley 354.  Canon
355.  Norwegian Cruise Line 356.  Crystal Light 357.  AutoZone
358.  Best Western 359.  Fisher-Price 360.  Degree
361.  American Family 362.  Cracker Barrel Old Country 363.  Sephora
364.  Ace Hardware 365.  DiGiorno 366.  Lifelock
367.  Novartis 368.  McCormick 369.  Vaseline
370.  Moet & Chandon 371.  Vidal Sassoon 372.  Aleve
373.  GoDaddy 374.  GoPro 375.  Hanes
376.  Zales 377.  Adobe 378.  Jared The Galleria Of Jewelry
379.  Amgen 380.  Michelob 381.  Prudential
382.  E*Trade 383.  Allegra 384.  Dannon
385.  Virgin Atlantic 386.  Nutrisystem 387.  TD Bank
388.  Caterpillar 389.  ADT 390.  Herbal Essences
391.  Coldwell Banker 392.  Thomson Reuters 393.  Listerine
394.  Aflac 395.  OxiClean 396.  Scottrade
397.  Heinz 398.  Angies List 399.  Glade
400.  US Cellular 401.  Holiday Inn 402.  Nikon
403.  One-A-Day 404.  Twix 405.  Burlington Coat Factory
406.  Callaway 407.  CarMax 408.  Ashley Furniture
409.  Rosetta Stone 410.  Party City 411.  Advil
412.  Firestone 413.  J.P. Morgan 414.  Rite Aid
415.  Stouffers 416.  eHarmony 417.  Dillards
418.  Mens Wearhouse 419.  Hartford 420.  Ally Bank
421.  Dyson 422.  Hidden Valley 423.  5-Hour
424.  Keebler 425.  Rooms To Go 426.  Progresso
427.  Vonage 428.  Acuvue 429.  AAA
430.  Ross Stores 431.  PNC 432.  Activision
433.  Mr. Clean 434.  Silk (WhiteWave) 435.  Sherwin-Williams
436.  Quicken 437.  Enterprise Rent-A-Car 438.  CenturyLink
439.  Clarisonic 440.  Roche 441.  1-800 Contacts
442.  OReilly Auto Parts 443.  Claritin 444.  Mucinex
445.  Overstock.com 446.  iShares 447.  Humana
448.  KitchenAid 449.  Hasbro 450.  Tostitos
451.  La-Z-Boy 452.  7-Eleven 453.  TransUnion
454.  Always (P&G) 455.  Breitling 456.  Pedigree
457.  Tyson 458.  Neiman Marcus 459.  Big 5 Sporting Goods
460.  Advance Auto Parts 461.  Re/Max 462.  Glad
463.  Siemens 464.  Xerox 465.  Mattress Firm
466.  Lyft 467.  Kleenex 468.  Mattel
469.  OfficeMax 470.  John Frieda 471.  Jell-O
472.  Pepperidge Farm 473.  Zyrtec 474.  Northwestern Mutual
475.  Head & Shoulders 476.  Empire Today 477.  Jergens
478.  Sensodyne 479.  Sleepys Mattress Store 480.  Jimmy Dean (Hillshire Foods)
481.  JoS. A. Bank 482.  Wyeth 483.  Schick
484.  Bosch 485.  DeVry 486.  Ruby Tuesday
487.  Energizer 488.  Optimum