REDBOOKS - 500

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REDBOOKS 500

The Redbooks 500 Brand Index is based on weightings of variables, including brands’ revenue, advertising spend and social media engagement.

1

Annual Sales

$24,621,900,000

Total Annual Ad Spend

$787,500,000

3,584,242

77,133,271

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2

Annual Sales

$22,386,800,000

Total Annual Ad Spend

$227,900,000

11,913,287

37,169,618

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3

Annual Sales

$0

Total Annual Ad Spend

$3,278,000,000

7,441,307

30,661,317

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4

Annual Sales

$12,700,000,000

Total Annual Ad Spend

$396,000,000

2,473,404

25,216,479

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5

Annual Sales

$71,879,000,000

Total Annual Ad Spend

$1,457,000,000

1,955,145

24,250,424

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6

Annual Sales

$66,001,000,000

Total Annual Ad Spend

$8,131,000,000

20,565,926

25,974,897

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7

Annual Sales

$215,639,000,000

Total Annual Ad Spend

$1,800,000,000

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8

Annual Sales

$177,866,000,000

Total Annual Ad Spend

$5,000,000,000

2,800,184

28,754,860

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9

Annual Sales

$55,137,000,000

Total Annual Ad Spend

$2,600,000,000

5,930,746

51,182,462

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10

Annual Sales

$500,343,000,000

Total Annual Ad Spend

$3,100,000,000

935,145

34,357,578

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11

Annual Sales

$63,525,000,000

Total Annual Ad Spend

$2,400,000,000

188,335

7,239,741

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12

Annual Sales

$24,837,000,000

Total Annual Ad Spend

$1,108,000,000

965,473

14,706,677

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13

KFC

Annual Sales

$4,220,000,000

Total Annual Ad Spend

$0

1,289,752

50,555,380

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14

Annual Sales

$0

Total Annual Ad Spend

$247,400,000

1,608,651

31,385,634

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15

Annual Sales

$89,950,000,000

Total Annual Ad Spend

$1,500,000,000

8,435,064

13,000,224

More Info

16

BMW

Annual Sales

$85,623,336,600

Total Annual Ad Spend

$1,179,498,600

1,637,867

20,270,917

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17

Annual Sales

$451,000,000

Total Annual Ad Spend

$0

1,911,023

10,539,175

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18

Annual Sales

$0

Total Annual Ad Spend

$323,100,000

710,338

4,556,540

More Info

19

Annual Sales

$160,546,000,000

Total Annual Ad Spend

$3,772,000,000

855,736

6,489,239

More Info

20

Annual Sales

$0

Total Annual Ad Spend

$0

13,592,333

21,267,622

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21

Annual Sales

$5,176,135,000

Total Annual Ad Spend

$184,000,000

1,498,786

14,307,613

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22

Annual Sales

$42,151,000,000

Total Annual Ad Spend

$742,000,000

914,569

8,439,291

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23

Annual Sales

$33,828,000,000

Total Annual Ad Spend

$595,000,000

907,367

7,572,637

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24

Annual Sales

$2,787,979,000

Total Annual Ad Spend

$39,800,000

1,263,616

19,692,083

More Info

25

Annual Sales

$8,500,000,000

Total Annual Ad Spend

$91,300,000

1,620,872

8,187,043

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26

Annual Sales

$125,980,000,000

Total Annual Ad Spend

$2,744,000,000

1,737,831

7,481,476

More Info

27

Annual Sales

$0

Total Annual Ad Spend

$0

34,183,042

18,759,202

More Info

28

Annual Sales

$40,604,000,000

Total Annual Ad Spend

$1,800,000,000

1,037,946

5,697,343

More Info

29

Annual Sales

$197,007,000,000

Total Annual Ad Spend

$0

1,885,525

11,261,306

More Info

30

Annual Sales

$40,653,000,000

Total Annual Ad Spend

$310,000,000

14,028,170

208,715,121

More Info

31 - 500 (For More Info, Click Brand's Link)

31.  Christian Dior 32.  H&M 33.  Kohls
34.  Chevrolet 35.  Honda 36.  Southwest Airlines
37.  JCPenney 38.  LOreal Paris 39.  Ford
40.  Zara 41.  NBA 42.  Samsung
43.  MTV 44.  eBay 45.  Intel
46.  Nissan 47.  Dunkin Donuts 48.  Jeep
49.  Lexus 50.  Netflix 51.  Motorola
52.  Dodge 53.  Burberry 54.  Dove
55.  Toyota 56.  Maybelline New York 57.  HP
58.  Old Navy 59.  Dell 60.  Victorias Secret
61.  Applebees 62.  Gatorade 63.  Sony
64.  Budweiser 65.  Discovery 66.  Visa
67.  Univision 68.  Dr Pepper 69.  DirecTV
70.  Walgreens 71.  Red Bull 72.  Under Armour
73.  Beats by Dr. Dre 74.  Sprint 75.  Philips
76.  Louis Vuitton 77.  HBO 78.  Ralph Lauren
79.  Sprite 80.  Lowes 81.  Bank of America
82.  Cadillac 83.  Sears 84.  Lancome
85.  Diet Coke 86.  HTC 87.  Volkswagen
88.  Dish Network 89.  Home Depot 90.  Harley-Davidson
91.  Clinique 92.  Capital One 93.  NFL
94.  Buffalo Wild Wings 95.  MasterCard 96.  Hyundai
97.  Olay 98.  Red Lobster 99.  Subaru
100.  Dairy Queen 101.  IKEA 102.  New York Times
103.  Papa Johns 104.  Mazda 105.  LG
106.  Adidas 107.  NBC 108.  Tide
109.  Citi 110.  Pampers 111.  Weight Watchers
112.  Wall Street Journal 113.  Arbys 114.  Gucci
115.  Comcast 116.  Bose 117.  Hersheys
118.  Lego 119.  Bing 120.  Infiniti
121.  Fox 122.  Sonic [Restaurant] 123.  Heineken
124.  Dolce & Gabbana 125.  XFINITY 126.  Coors
127.  Calvin Klein 128.  GE 129.  Dicks Sporting Goods
130.  Outback Steakhouse 131.  Liberty Mutual 132.  Electronic Arts
133.  ExxonMobil 134.  Post 135.  Estee Lauder
136.  Gap 137.  Reeses 138.  Kmart
139.  Ask.com 140.  Nokia 141.  Mountain Dew
142.  PetSmart 143.  US Army 144.  Tiffany
145.  Neutrogena 146.  Jaguar 147.  ABC
148.  Chrysler 149.  Prada 150.  Armani
151.  Gillette 152.  People 153.  TJ Maxx
154.  CBS 155.  Land Rover 156.  Pantene
157.  Expedia 158.  Axe 159.  Snickers
160.  Kraft 161.  Delta 162.  Lays
163.  Marshalls 164.  Nintendo 165.  Staples
166.  Shell 167.  Uber 168.  Pillsbury
169.  Tommy Hilfiger 170.  M&Ms 171.  Discover
172.  Doritos 173.  Airbnb 174.  Buick
175.  Chase 176.  Kit Kat 177.  Panera Bread
178.  Porsche 179.  Revlon 180.  HomeGoods
181.  American Airlines 182.  Yoplait 183.  CVS
184.  Wells Fargo 185.  Lenovo 186.  Wrigleys
187.  FedEx 188.  Allstate 189.  Nabisco
190.  UPS 191.  Avon 192.  Febreze
193.  Blackberry 194.  Fitbit 195.  Bounty
196.  Mitsubishi 197.  Lincoln 198.  Quaker
199.  iHeartRadio 200.  State Farm 201.  Lysol
202.  Oracle 203.  Clorox 204.  Little Caesars Pizza
205.  Garnier 206.  Rolex 207.  Kia
208.  PayPal 209.  Pfizer 210.  Tresemme
211.  Esurance 212.  GMC 213.  Farmers Insurance
214.  Publix 215.  Volvo 216.  USAA
217.  IHOP 218.  Nordstrom 219.  Boeing
220.  Fiat 221.  Acura 222.  Campbells
223.  Hilton 224.  Carnival 225.  Kay Jewelers
226.  Old Spice 227.  Fidelity 228.  Kroger
229.  Geico 230.  Chevron 231.  Crest
232.  TripAdvisor 233.  Swiffer 234.  Colgate
235.  AARP 236.  Hotels.com 237.  US Navy
238.  United Airlines 239.  IBM 240.  Duracell
241.  Bacardi 242.  Royal Caribbean 243.  BP
244.  New York Life 245.  Intuit 246.  TNT
247.  Betty Crocker 248.  Tropicana 249.  Bloomingdales
250.  Kayak.com 251.  Banana Republic 252.  Progressive
253.  Tylenol 254.  Secret (P&G) 255.  GNC
256.  Ferrari 257.  Vistaprint 258.  Safeway
259.  John Deere 260.  Booking.com 261.  Marriott
262.  Jack in the Box 263.  Goldman Sachs 264.  Gerber
265.  Johnnie Walker 266.  Accenture 267.  Bayer
268.  Kelloggs 269.  Proactiv 270.  Nespresso
271.  Huggies 272.  Cartier 273.  Cisco
274.  Frys Electronics 275.  Nestle 276.  Cox
277.  Hulu 278.  Zulily.com 279.  Eggo
280.  Petco 281.  Boost Mobile 282.  TGI Fridays
283.  Jetblue 284.  Charmin 285.  Gain (P&G)
286.  Panasonic 287.  TD Ameritrade 288.  Priceline
289.  Oral-B 290.  University of Phoenix 291.  Downy
292.  Office Depot 293.  Charles Schwab 294.  Sams Club
295.  Miller 296.  Procter & Gamble 297.  AstraZeneca
298.  Ancestry.com 299.  Purina 300.  Clairol
301.  Metro PCS 302.  Virgin Mobile 303.  Dennys
304.  GlaxoSmithKline 305.  Aveeno 306.  Hermes
307.  Bankrate 308.  Match.com 309.  Lululemon
310.  Arm & Hammer 311.  Nyquil 312.  Folgers
313.  SAP 314.  Michaels Stores 315.  Smirnoff
316.  Nationwide 317.  Nature Valley 318.  Merck
319.  Nescafe 320.  Carls Jr 321.  Jolly Rancher
322.  Bristol-Myers Squibb 323.  Bridgestone 324.  MetLife
325.  Sleep Number 326.  Vanguard 327.  Saks Fifth Avenue
328.  Lindt 329.  Taylor Made 330.  USPS
331.  Oscar Mayer 332.  Skechers 333.  Auto Trader
334.  Showtime 335.  Fage 336.  Payless ShoeSource
337.  Iams 338.  Dollar Shave Club 339.  Hallmark
340.  Ziploc 341.  7UP 342.  Titleist
343.  H&R Block 344.  Clear (Unilever) 345.  SquareSpace
346.  Publishers Clearing House 347.  Patron [Tequila] 348.  General Mills
349.  Johnson & Johnson 350.  Popeyes 351.  Morgan Stanley
352.  Canon 353.  Norwegian Cruise Line 354.  Crystal Light
355.  AutoZone 356.  Best Western 357.  Fisher-Price
358.  Degree 359.  American Family 360.  Cracker Barrel Old Country
361.  Sephora 362.  Ace Hardware 363.  DiGiorno
364.  Lifelock 365.  Novartis 366.  McCormick
367.  Vaseline 368.  Moet & Chandon 369.  Vidal Sassoon
370.  Aleve 371.  GoDaddy 372.  GoPro
373.  Hanes 374.  Zales 375.  Adobe
376.  Jared The Galleria Of Jewelry 377.  Amgen 378.  Michelob
379.  Prudential 380.  E*Trade 381.  Allegra
382.  Dannon 383.  Virgin Atlantic 384.  Nutrisystem
385.  TD Bank 386.  Caterpillar 387.  ADT
388.  Herbal Essences 389.  Coldwell Banker 390.  Thomson Reuters
391.  Listerine 392.  Aflac 393.  OxiClean
394.  Scottrade 395.  Heinz 396.  Angies List
397.  Glade 398.  US Cellular 399.  Holiday Inn
400.  Nikon 401.  One-A-Day 402.  Twix
403.  Burlington Coat Factory 404.  Callaway 405.  CarMax
406.  Ashley Furniture 407.  Rosetta Stone 408.  Party City
409.  Advil 410.  Firestone 411.  J.P. Morgan
412.  Rite Aid 413.  Stouffers 414.  eHarmony
415.  Dillards 416.  Mens Wearhouse 417.  Hartford
418.  Ally Bank 419.  Dyson 420.  Hidden Valley
421.  5-Hour 422.  Keebler 423.  Rooms To Go
424.  Progresso 425.  Vonage 426.  Acuvue
427.  AAA 428.  Ross Stores 429.  PNC
430.  Activision 431.  Mr. Clean 432.  Silk (WhiteWave)
433.  Sherwin-Williams 434.  Quicken 435.  Enterprise Rent-A-Car
436.  CenturyLink 437.  Clarisonic 438.  Roche
439.  1-800 Contacts 440.  OReilly Auto Parts 441.  Claritin
442.  Mucinex 443.  Overstock.com 444.  iShares
445.  Humana 446.  KitchenAid 447.  Hasbro
448.  Tostitos 449.  La-Z-Boy 450.  7-Eleven
451.  TransUnion 452.  Always (P&G) 453.  Breitling
454.  Pedigree 455.  Tyson 456.  Neiman Marcus
457.  Big 5 Sporting Goods 458.  Advance Auto Parts 459.  Re/Max
460.  Glad 461.  Siemens 462.  Xerox
463.  Mattress Firm 464.  Lyft 465.  Kleenex
466.  Mattel 467.  OfficeMax 468.  John Frieda
469.  Jell-O 470.  Pepperidge Farm 471.  Zyrtec
472.  Northwestern Mutual 473.  Head & Shoulders 474.  Empire Today
475.  Jergens 476.  Sensodyne 477.  Sleepys Mattress Store
478.  Jimmy Dean (Hillshire Foods) 479.  JoS. A. Bank 480.  Wyeth
481.  Schick 482.  Bosch 483.  DeVry
484.  Ruby Tuesday 485.  Energizer 486.  Optimum