REDBOOKS - 500

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REDBOOKS 500

The Redbooks 500 Brand Index is based on weightings of variables, including brands’ revenue, advertising spend and social media engagement.

1

Annual Sales

$24,621,900,000

Total Annual Ad Spend

$787,500,000

3,544,727

75,776,672

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2

Annual Sales

$22,386,800,000

Total Annual Ad Spend

$227,900,000

11,944,629

37,249,846

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3

Annual Sales

$0

Total Annual Ad Spend

$3,278,000,000

7,340,200

29,766,332

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4

Annual Sales

$12,700,000,000

Total Annual Ad Spend

$396,000,000

2,468,202

25,330,756

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5

Annual Sales

$69,495,000,000

Total Annual Ad Spend

$1,465,000,000

1,947,870

24,215,374

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6

Annual Sales

$66,001,000,000

Total Annual Ad Spend

$8,131,000,000

19,834,508

25,504,188

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7

Annual Sales

$215,639,000,000

Total Annual Ad Spend

$1,800,000,000

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8

Annual Sales

$135,987,000,000

Total Annual Ad Spend

$5,000,000,000

2,739,025

28,556,894

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9

Annual Sales

$55,137,000,000

Total Annual Ad Spend

$2,600,000,000

5,820,814

51,251,130

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10

Annual Sales

$485,873,000,000

Total Annual Ad Spend

$2,900,000,000

918,244

34,022,939

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11

Annual Sales

$62,801,000,000

Total Annual Ad Spend

$2,300,000,000

85,171

7,271,548

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12

Annual Sales

$25,778,000,000

Total Annual Ad Spend

$1,153,000,000

967,355

14,669,815

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13

KFC

Annual Sales

$4,220,000,000

Total Annual Ad Spend

$0

1,266,276

49,192,455

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14

Annual Sales

$0

Total Annual Ad Spend

$247,400,000

1,594,594

31,120,628

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15

Annual Sales

$89,950,000,000

Total Annual Ad Spend

$1,500,000,000

8,348,188

12,429,851

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16

BMW

Annual Sales

$85,623,336,600

Total Annual Ad Spend

$1,179,498,600

1,578,091

20,229,375

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17

Annual Sales

$451,000,000

Total Annual Ad Spend

$0

1,891,928

10,526,229

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18

Annual Sales

$0

Total Annual Ad Spend

$323,100,000

689,743

4,538,214

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19

Annual Sales

$163,786,000,000

Total Annual Ad Spend

$3,272,000,000

846,417

6,472,801

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20

Annual Sales

$0

Total Annual Ad Spend

$0

13,504,419

20,735,339

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21

Annual Sales

$5,176,135,000

Total Annual Ad Spend

$184,000,000

1,496,721

14,082,064

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22

Annual Sales

$39,403,000,000

Total Annual Ad Spend

$742,000,000

912,000

8,298,768

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23

Annual Sales

$33,828,000,000

Total Annual Ad Spend

$595,000,000

905,181

7,420,467

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24

Annual Sales

$2,472,628,000

Total Annual Ad Spend

$34,500,000

1,247,845

18,592,070

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25

Annual Sales

$8,500,000,000

Total Annual Ad Spend

$91,300,000

1,595,181

8,129,300

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26

Annual Sales

$125,980,000,000

Total Annual Ad Spend

$2,744,000,000

1,738,619

7,446,129

More Info

27

Annual Sales

$0

Total Annual Ad Spend

$0

34,007,252

18,546,880

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28

Annual Sales

$37,242,000,000

Total Annual Ad Spend

$1,700,000,000

1,022,369

5,623,746

More Info

29

Annual Sales

$197,007,000,000

Total Annual Ad Spend

$0

541,468

11,237,697

More Info

30

Annual Sales

$27,638,000,000

Total Annual Ad Spend

$310,000,000

14,030,181

206,530,063

More Info

31 - 500 (For More Info, Click Brand's Link)

31.  Christian Dior 32.  H&M 33.  Wendys
34.  Kohls 35.  Chevrolet 36.  Honda
37.  Southwest Airlines 38.  JCPenney 39.  LOreal Paris
40.  Ford 41.  Zara 42.  NBA
43.  Samsung 44.  MTV 45.  eBay
46.  Intel 47.  Nissan 48.  Dunkin Donuts
49.  Jeep 50.  Lexus 51.  Netflix
52.  Motorola 53.  Dodge 54.  Burberry
55.  Dove 56.  Toyota 57.  Maybelline New York
58.  HP 59.  Old Navy 60.  Dell
61.  Victorias Secret 62.  Applebees 63.  Gatorade
64.  Sony 65.  Budweiser 66.  Discovery
67.  Visa 68.  Univision 69.  Dr Pepper
70.  DirecTV 71.  Walgreens 72.  Red Bull
73.  Under Armour 74.  Beats by Dr. Dre 75.  Sprint
76.  Philips 77.  Louis Vuitton 78.  HBO
79.  ToysRUs 80.  Ralph Lauren 81.  Sprite
82.  Lowes 83.  Bank of America 84.  Cadillac
85.  Sears 86.  Lancome 87.  Diet Coke
88.  HTC 89.  Olive Garden 90.  Volkswagen
91.  Dish Network 92.  Home Depot 93.  Harley-Davidson
94.  Clinique 95.  Capital One 96.  NFL
97.  Buffalo Wild Wings 98.  MasterCard 99.  Hyundai
100.  Olay 101.  Red Lobster 102.  Subaru
103.  Dairy Queen 104.  IKEA 105.  New York Times
106.  Papa Johns 107.  Mazda 108.  LG
109.  Adidas 110.  NBC 111.  Tide
112.  Citi 113.  Pampers 114.  Weight Watchers
115.  Wall Street Journal 116.  Arbys 117.  Gucci
118.  Comcast 119.  Bose 120.  Hersheys
121.  Lego 122.  Bing 123.  Infiniti
124.  Fox 125.  Sonic [Restaurant] 126.  Heineken
127.  Dolce & Gabbana 128.  Chilis Grill & Bar 129.  XFINITY
130.  Coors 131.  Calvin Klein 132.  GE
133.  Dicks Sporting Goods 134.  Outback Steakhouse 135.  Liberty Mutual
136.  Electronic Arts 137.  ExxonMobil 138.  Post
139.  Estee Lauder 140.  Gap 141.  Reeses
142.  Kmart 143.  Ask.com 144.  Nokia
145.  Mountain Dew 146.  PetSmart 147.  Marlboro
148.  US Army 149.  Tiffany 150.  Neutrogena
151.  Jaguar 152.  ABC 153.  Chrysler
154.  Prada 155.  Armani 156.  Gillette
157.  People 158.  TJ Maxx 159.  CBS
160.  Land Rover 161.  Pantene 162.  Expedia
163.  Axe 164.  Snickers 165.  Kraft
166.  Delta 167.  Lays 168.  Marshalls
169.  Nintendo 170.  Staples 171.  Shell
172.  Uber 173.  Pillsbury 174.  Tommy Hilfiger
175.  M&Ms 176.  Discover 177.  Doritos
178.  Airbnb 179.  Buick 180.  Chase
181.  Kit Kat 182.  Panera Bread 183.  Porsche
184.  Revlon 185.  HomeGoods 186.  American Airlines
187.  Yoplait 188.  CVS 189.  Wells Fargo
190.  Lenovo 191.  Wrigleys 192.  FedEx
193.  Allstate 194.  Nabisco 195.  Corona
196.  UPS 197.  Avon 198.  Febreze
199.  Blackberry 200.  Fitbit 201.  Bounty
202.  Mitsubishi 203.  Lincoln 204.  Quaker
205.  iHeartRadio 206.  State Farm 207.  Lysol
208.  Oracle 209.  Clorox 210.  Little Caesars Pizza
211.  Garnier 212.  Rolex 213.  Kia
214.  PayPal 215.  Pfizer 216.  Tresemme
217.  Esurance 218.  GMC 219.  Farmers Insurance
220.  Publix 221.  Volvo 222.  USAA
223.  IHOP 224.  Nordstrom 225.  Boeing
226.  The Weinstein Company 227.  Fiat 228.  Acura
229.  Campbells 230.  Hilton 231.  Carnival
232.  Kay Jewelers 233.  Old Spice 234.  Fidelity
235.  Kroger 236.  Geico 237.  Chevron
238.  Crest 239.  TripAdvisor 240.  Swiffer
241.  Colgate 242.  AARP 243.  Hotels.com
244.  US Navy 245.  United Airlines 246.  IBM
247.  Duracell 248.  Bacardi 249.  Royal Caribbean
250.  BP 251.  New York Life 252.  Intuit
253.  TNT 254.  Betty Crocker 255.  Jack Daniels
256.  Tropicana 257.  Bloomingdales 258.  Kayak.com
259.  Banana Republic 260.  Progressive 261.  Tylenol
262.  Secret (P&G) 263.  GNC 264.  Ferrari
265.  Vistaprint 266.  Safeway 267.  John Deere
268.  Booking.com 269.  Marriott 270.  Jack in the Box
271.  Goldman Sachs 272.  Gerber 273.  Johnnie Walker
274.  Accenture 275.  Bayer 276.  Kelloggs
277.  Proactiv 278.  Nespresso 279.  Huggies
280.  Cartier 281.  Cisco 282.  Frys Electronics
283.  Nestle 284.  Cox 285.  Hulu
286.  Zulily.com 287.  Eggo 288.  Petco
289.  Boost Mobile 290.  TGI Fridays 291.  Jetblue
292.  Charmin 293.  Gain (P&G) 294.  Panasonic
295.  TD Ameritrade 296.  Priceline 297.  Oral-B
298.  University of Phoenix 299.  Downy 300.  Office Depot
301.  Charles Schwab 302.  Sams Club 303.  Miller
304.  Procter & Gamble 305.  AstraZeneca 306.  Ancestry.com
307.  Purina 308.  Clairol 309.  Metro PCS
310.  Virgin Mobile 311.  Dennys 312.  GlaxoSmithKline
313.  Aveeno 314.  Hermes 315.  Bankrate
316.  Match.com 317.  Lululemon 318.  Arm & Hammer
319.  Nyquil 320.  Folgers 321.  SAP
322.  Michaels Stores 323.  Smirnoff 324.  Nationwide
325.  Nature Valley 326.  Merck 327.  Nescafe
328.  Carls Jr 329.  Jolly Rancher 330.  Bristol-Myers Squibb
331.  Bridgestone 332.  MetLife 333.  Sleep Number
334.  Vanguard 335.  Saks Fifth Avenue 336.  Lindt
337.  Taylor Made 338.  USPS 339.  Oscar Mayer
340.  Skechers 341.  Auto Trader 342.  Showtime
343.  Fage 344.  Payless ShoeSource 345.  Iams
346.  Dollar Shave Club 347.  Hallmark 348.  Ziploc
349.  7UP 350.  Titleist 351.  H&R Block
352.  Clear (Unilever) 353.  SquareSpace 354.  Publishers Clearing House
355.  Patron [Tequila] 356.  General Mills 357.  Johnson & Johnson
358.  Popeyes 359.  Morgan Stanley 360.  Canon
361.  Norwegian Cruise Line 362.  Crystal Light 363.  AutoZone
364.  Best Western 365.  Fisher-Price 366.  Degree
367.  American Family 368.  Cracker Barrel Old Country 369.  Sephora
370.  Ace Hardware 371.  DiGiorno 372.  Lifelock
373.  Novartis 374.  McCormick 375.  Vaseline
376.  Moet & Chandon 377.  Vidal Sassoon 378.  Aleve
379.  GoDaddy 380.  GoPro 381.  Hanes
382.  Zales 383.  Adobe 384.  Jared The Galleria Of Jewelry
385.  Amgen 386.  Michelob 387.  Prudential
388.  E*Trade 389.  Allegra 390.  Dannon
391.  Virgin Atlantic 392.  Nutrisystem 393.  TD Bank
394.  Caterpillar 395.  ADT 396.  Herbal Essences
397.  Coldwell Banker 398.  Thomson Reuters 399.  Listerine
400.  Aflac 401.  OxiClean 402.  Scottrade
403.  Heinz 404.  Angies List 405.  Glade
406.  US Cellular 407.  Hobby Lobby 408.  Holiday Inn
409.  Nikon 410.  One-A-Day 411.  Twix
412.  Burlington Coat Factory 413.  Callaway 414.  CarMax
415.  Ashley Furniture 416.  Rosetta Stone 417.  Party City
418.  Advil 419.  Firestone 420.  J.P. Morgan
421.  Rite Aid 422.  Stouffers 423.  eHarmony
424.  Dillards 425.  Mens Wearhouse 426.  Hartford
427.  Ally Bank 428.  Dyson 429.  Hidden Valley
430.  5-Hour 431.  Keebler 432.  Rooms To Go
433.  Progresso 434.  Vonage 435.  Acuvue
436.  AAA 437.  Ross Stores 438.  PNC
439.  Activision 440.  Mr. Clean 441.  Silk (WhiteWave)
442.  Sherwin-Williams 443.  Quicken 444.  Enterprise Rent-A-Car
445.  CenturyLink 446.  Clarisonic 447.  Roche
448.  1-800 Contacts 449.  OReilly Auto Parts 450.  Claritin
451.  Mucinex 452.  Overstock.com 453.  iShares
454.  Humana 455.  KitchenAid 456.  Hasbro
457.  Travelers 458.  Tostitos 459.  La-Z-Boy
460.  7-Eleven 461.  TransUnion 462.  Always (P&G)
463.  Breitling 464.  Pedigree 465.  Tyson
466.  Neiman Marcus 467.  Big 5 Sporting Goods 468.  Advance Auto Parts
469.  Re/Max 470.  Glad 471.  Siemens
472.  Xerox 473.  Mattress Firm 474.  Lyft
475.  Kleenex 476.  Mattel 477.  OfficeMax
478.  John Frieda 479.  Jell-O 480.  Pepperidge Farm
481.  Zyrtec 482.  Northwestern Mutual 483.  Head & Shoulders
484.  Empire Today 485.  Jergens 486.  Sensodyne
487.  Sleepys Mattress Store 488.  Jimmy Dean (Hillshire Foods) 489.  JoS. A. Bank
490.  Wyeth 491.  Schick 492.  Bosch
493.  DeVry 494.  Ruby Tuesday 495.  Energizer
496.  Optimum