REDBOOKS - 500

REDBOOKS 500

The Redbooks 500 Brand Index is based on weightings of variables, including brands’ revenue, advertising spend and social media engagement.

1

McDonalds

Annual Sales

$24,621,900,000

Total Annual Ad Spend

$787,500,000

3,464,470

72,457,682

More Info

2

Starbucks

Annual Sales

$21,315,900,000

Total Annual Ad Spend

$227,900,000

11,900,812

36,971,389

More Info

3

Nike

Annual Sales

$32,464,000,000

Total Annual Ad Spend

$3,278,000,000

7,096,694

28,587,891

More Info

4

Subway

Annual Sales

$12,700,000,000

Total Annual Ad Spend

$396,000,000

2,451,633

25,429,778

More Info

5

Target

Annual Sales

$69,495,000,000

Total Annual Ad Spend

$1,465,000,000

1,904,970

23,729,215

More Info

6

Google

Annual Sales

$66,001,000,000

Total Annual Ad Spend

$8,131,000,000

18,452,961

23,580,344

More Info

7

Apple

Annual Sales

$215,639,000,000

Total Annual Ad Spend

$1,800,000,000

More Info

8

Amazon

Annual Sales

$135,987,000,000

Total Annual Ad Spend

$3,800,000,000

2,623,909

27,616,518

More Info

9

Disney

Annual Sales

$55,632,000,000

Total Annual Ad Spend

$2,900,000,000

5,479,970

50,962,015

More Info

10

Wal-Mart

Annual Sales

$485,873,000,000

Total Annual Ad Spend

$2,500,000,000

876,799

33,304,261

More Info

11

Pepsi

Annual Sales

$62,801,000,000

Total Annual Ad Spend

$2,300,000,000

319,112

227,691

More Info

12

Coca-Cola

Annual Sales

$0

Total Annual Ad Spend

$0

3,375,478

105,233,030

More Info

13

Macys

Annual Sales

$25,778,000,000

Total Annual Ad Spend

$1,153,000,000

954,491

14,399,409

More Info

14

KFC

Annual Sales

$4,220,000,000

Total Annual Ad Spend

$0

1,190,000

46,905,230

More Info

15

Pizza Hut

Annual Sales

$0

Total Annual Ad Spend

$247,400,000

1,555,242

29,906,858

More Info

16

Microsoft

Annual Sales

$85,320,000,000

Total Annual Ad Spend

$1,900,000,000

8,125,496

11,794,206

More Info

17

BMW

Annual Sales

$85,623,336,600

Total Annual Ad Spend

$1,179,498,600

1,461,641

20,077,207

More Info

18

Taco Bell

Annual Sales

$451,000,000

Total Annual Ad Spend

$0

1,850,485

10,496,378

More Info

19

Mercedes-Benz

Annual Sales

$0

Total Annual Ad Spend

$323,100,000

650,317

4,492,114

More Info

20

AT&T

Annual Sales

$163,786,000,000

Total Annual Ad Spend

$3,272,000,000

819,752

6,296,502

More Info

21

Chanel

Annual Sales

$0

Total Annual Ad Spend

$0

13,125,003

19,732,944

More Info

22

Yahoo!

Annual Sales

$5,176,135,000

Total Annual Ad Spend

$184,000,000

1,488,991

13,875,764

More Info

23

Best Buy

Annual Sales

$39,403,000,000

Total Annual Ad Spend

$742,000,000

883,263

7,767,993

More Info

24

American Express

Annual Sales

$33,828,000,000

Total Annual Ad Spend

$595,000,000

899,193

7,029,194

More Info

25

Dominos Pizza

Annual Sales

$2,472,628,000

Total Annual Ad Spend

$34,500,000

1,201,239

17,895,242

More Info

26

Burger King

Annual Sales

$8,500,000,000

Total Annual Ad Spend

$91,300,000

1,544,129

8,019,644

More Info

27

Verizon

Annual Sales

$125,980,000,000

Total Annual Ad Spend

$2,744,000,000

1,732,710

7,339,358

More Info

28

ESPN

Annual Sales

$0

Total Annual Ad Spend

$0

33,276,614

18,264,749

More Info

29

T-Mobile

Annual Sales

$37,242,000,000

Total Annual Ad Spend

$1,700,000,000

912,572

5,501,144

More Info

30

Audi

Annual Sales

$197,007,000,000

Total Annual Ad Spend

$0

520,708

30,678,953

More Info

31 - 500 (For More Info, Click Brand's Link)

31.  Facebook 32.  Christian Dior 33.  H&M
34.  Wendys 35.  Kohls 36.  Chevrolet
37.  Honda 38.  Southwest Airlines 39.  JCPenney
40.  LOreal Paris 41.  Ford 42.  Zara
43.  NBA 44.  Samsung 45.  MTV
46.  eBay 47.  Intel 48.  Nissan
49.  Dunkin Donuts 50.  Jeep 51.  Lexus
52.  Netflix 53.  Motorola 54.  Dodge
55.  Burberry 56.  Dove 57.  Toyota
58.  Maybelline New York 59.  HP 60.  Old Navy
61.  Dell 62.  Victorias Secret 63.  Applebees
64.  Gatorade 65.  Sony 66.  Budweiser
67.  Discovery 68.  Visa 69.  Univision
70.  Dr Pepper 71.  DirecTV 72.  Walgreens
73.  Red Bull 74.  Under Armour 75.  Beats by Dr. Dre
76.  Sprint 77.  Philips 78.  Louis Vuitton
79.  HBO 80.  ToysRUs 81.  Ralph Lauren
82.  Sprite 83.  Lowes 84.  Bank of America
85.  Cadillac 86.  Sears 87.  Lancome
88.  Diet Coke 89.  HTC 90.  Olive Garden
91.  Volkswagen 92.  Dish Network 93.  Home Depot
94.  Harley-Davidson 95.  Clinique 96.  Capital One
97.  NFL 98.  Buffalo Wild Wings 99.  MasterCard
100.  Hyundai 101.  Olay 102.  Red Lobster
103.  Subaru 104.  Dairy Queen 105.  IKEA
106.  New York Times 107.  Papa Johns 108.  Mazda
109.  LG 110.  Adidas 111.  NBC
112.  Tide 113.  Citi 114.  Pampers
115.  Weight Watchers 116.  Wall Street Journal 117.  Arbys
118.  Gucci 119.  Comcast 120.  Bose
121.  Hersheys 122.  Lego 123.  Bing
124.  Infiniti 125.  Fox 126.  Sonic [Restaurant]
127.  Heineken 128.  Dolce & Gabbana 129.  Chilis Grill & Bar
130.  XFINITY 131.  Coors 132.  Calvin Klein
133.  GE 134.  Dicks Sporting Goods 135.  Outback Steakhouse
136.  Liberty Mutual 137.  Electronic Arts 138.  ExxonMobil
139.  Post 140.  Estee Lauder 141.  Gap
142.  Reeses 143.  Kmart 144.  Ask.com
145.  Nokia 146.  Mountain Dew 147.  PetSmart
148.  Marlboro 149.  US Army 150.  Tiffany
151.  Neutrogena 152.  Jaguar 153.  ABC
154.  Chrysler 155.  Prada 156.  Armani
157.  Gillette 158.  People 159.  TJ Maxx
160.  CBS 161.  Land Rover 162.  Pantene
163.  Expedia 164.  Axe 165.  Snickers
166.  Kraft 167.  Delta 168.  Lays
169.  Marshalls 170.  Nintendo 171.  Staples
172.  Shell 173.  Uber 174.  Pillsbury
175.  Tommy Hilfiger 176.  M&Ms 177.  Discover
178.  Doritos 179.  Airbnb 180.  Buick
181.  Chase 182.  Kit Kat 183.  Panera Bread
184.  Porsche 185.  Revlon 186.  HomeGoods
187.  American Airlines 188.  Yoplait 189.  CVS
190.  Wells Fargo 191.  Lenovo 192.  Wrigleys
193.  FedEx 194.  Allstate 195.  Nabisco
196.  Corona 197.  UPS 198.  Avon
199.  Febreze 200.  Blackberry 201.  Fitbit
202.  Bounty 203.  Mitsubishi 204.  Lincoln
205.  Quaker 206.  iHeartRadio 207.  State Farm
208.  Lysol 209.  Oracle 210.  Clorox
211.  Little Caesars Pizza 212.  Garnier 213.  Rolex
214.  Kia 215.  PayPal 216.  Pfizer
217.  Tresemme 218.  Esurance 219.  GMC
220.  Farmers Insurance 221.  Publix 222.  Volvo
223.  USAA 224.  IHOP 225.  Nordstrom
226.  Boeing 227.  The Weinstein Company 228.  Fiat
229.  Acura 230.  Campbells 231.  Hilton
232.  Carnival 233.  Kay Jewelers 234.  Old Spice
235.  Fidelity 236.  Kroger 237.  Geico
238.  Chevron 239.  Crest 240.  TripAdvisor
241.  Swiffer 242.  Colgate 243.  AARP
244.  Hotels.com 245.  US Navy 246.  United Airlines
247.  IBM 248.  Duracell 249.  Bacardi
250.  Royal Caribbean 251.  BP 252.  New York Life
253.  Intuit 254.  TNT 255.  Betty Crocker
256.  Jack Daniels 257.  Tropicana 258.  Bloomingdales
259.  Kayak.com 260.  Banana Republic 261.  Progressive
262.  Tylenol 263.  Secret (P&G) 264.  GNC
265.  Ferrari 266.  Vistaprint 267.  Safeway
268.  John Deere 269.  Booking.com 270.  Marriott
271.  Jack in the Box 272.  Goldman Sachs 273.  Gerber
274.  Johnnie Walker 275.  Accenture 276.  Bayer
277.  Kelloggs 278.  Proactiv 279.  Nespresso
280.  Huggies 281.  Cartier 282.  Cisco
283.  Frys Electronics 284.  Nestle 285.  Cox
286.  Hulu 287.  Zulily.com 288.  Eggo
289.  Petco 290.  Boost Mobile 291.  TGI Fridays
292.  Jetblue 293.  Charmin 294.  Gain (P&G)
295.  Panasonic 296.  TD Ameritrade 297.  Priceline
298.  Oral-B 299.  University of Phoenix 300.  Downy
301.  Office Depot 302.  Charles Schwab 303.  Sams Club
304.  Miller 305.  Procter & Gamble 306.  AstraZeneca
307.  Ancestry.com 308.  Purina 309.  Clairol
310.  Metro PCS 311.  Virgin Mobile 312.  Dennys
313.  GlaxoSmithKline 314.  Aveeno 315.  Hermes
316.  Bankrate 317.  Match.com 318.  Lululemon
319.  Arm & Hammer 320.  Nyquil 321.  Folgers
322.  SAP 323.  Michaels Stores 324.  Smirnoff
325.  Nationwide 326.  Nature Valley 327.  Merck
328.  Nescafe 329.  Carls Jr 330.  Jolly Rancher
331.  Bristol-Myers Squibb 332.  Bridgestone 333.  MetLife
334.  Sleep Number 335.  Vanguard 336.  Saks Fifth Avenue
337.  Lindt 338.  Taylor Made 339.  USPS
340.  Oscar Mayer 341.  Skechers 342.  Auto Trader
343.  Showtime 344.  Fage 345.  Payless ShoeSource
346.  Iams 347.  Dollar Shave Club 348.  Hallmark
349.  Ziploc 350.  7UP 351.  Titleist
352.  H&R Block 353.  Clear (Unilever) 354.  SquareSpace
355.  Publishers Clearing House 356.  Patron [Tequila] 357.  General Mills
358.  Johnson & Johnson 359.  Popeyes 360.  Morgan Stanley
361.  Canon 362.  Norwegian Cruise Line 363.  Crystal Light
364.  AutoZone 365.  Best Western 366.  Fisher-Price
367.  Degree 368.  American Family 369.  Cracker Barrel Old Country
370.  Sephora 371.  Ace Hardware 372.  DiGiorno
373.  Lifelock 374.  Novartis 375.  McCormick
376.  Vaseline 377.  Moet & Chandon 378.  Vidal Sassoon
379.  Aleve 380.  GoDaddy 381.  GoPro
382.  Hanes 383.  Zales 384.  Adobe
385.  Jared The Galleria Of Jewelry 386.  Amgen 387.  Michelob
388.  Prudential 389.  E*Trade 390.  Allegra
391.  Dannon 392.  Virgin Atlantic 393.  Nutrisystem
394.  TD Bank 395.  Caterpillar 396.  ADT
397.  Herbal Essences 398.  Coldwell Banker 399.  Thomson Reuters
400.  Listerine 401.  Aflac 402.  OxiClean
403.  Scottrade 404.  Heinz 405.  Angies List
406.  Glade 407.  US Cellular 408.  Hobby Lobby
409.  Holiday Inn 410.  Nikon 411.  One-A-Day
412.  Twix 413.  Burlington Coat Factory 414.  Callaway
415.  CarMax 416.  Ashley Furniture 417.  Rosetta Stone
418.  Party City 419.  Advil 420.  Firestone
421.  J.P. Morgan 422.  Rite Aid 423.  Stouffers
424.  eHarmony 425.  Dillards 426.  Mens Wearhouse
427.  Hartford 428.  Ally Bank 429.  Dyson
430.  Hidden Valley 431.  5-Hour 432.  Keebler
433.  Rooms To Go 434.  Progresso 435.  Vonage
436.  Acuvue 437.  AAA 438.  Ross Stores
439.  PNC 440.  Activision 441.  Mr. Clean
442.  Silk (WhiteWave) 443.  Sherwin-Williams 444.  Quicken
445.  Enterprise Rent-A-Car 446.  CenturyLink 447.  Clarisonic
448.  Roche 449.  1-800 Contacts 450.  OReilly Auto Parts
451.  Claritin 452.  Mucinex 453.  Overstock.com
454.  iShares 455.  Humana 456.  KitchenAid
457.  Hasbro 458.  Travelers 459.  Tostitos
460.  La-Z-Boy 461.  7-Eleven 462.  TransUnion
463.  Always (P&G) 464.  Breitling 465.  Pedigree
466.  Tyson 467.  Neiman Marcus 468.  Big 5 Sporting Goods
469.  Advance Auto Parts 470.  Re/Max 471.  Glad
472.  Siemens 473.  Xerox 474.  Mattress Firm
475.  Lyft 476.  Kleenex 477.  Mattel
478.  OfficeMax 479.  John Frieda 480.  Jell-O
481.  Pepperidge Farm 482.  Zyrtec 483.  Northwestern Mutual
484.  Head & Shoulders 485.  Empire Today 486.  Jergens
487.  Sensodyne 488.  Sleepys Mattress Store 489.  Jimmy Dean (Hillshire Foods)
490.  JoS. A. Bank 491.  Wyeth 492.  Schick
493.  Bosch 494.  DeVry 495.  Ruby Tuesday
496.  Energizer 497.  Optimum