REDBOOKS - 500

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REDBOOKS 500

The Redbooks 500 Brand Index is based on weightings of variables, including brands’ revenue, advertising spend and social media engagement.

1

Annual Sales

$24,621,900,000

Total Annual Ad Spend

$787,500,000

3,584,242

77,133,271

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2

Annual Sales

$22,386,800,000

Total Annual Ad Spend

$227,900,000

11,913,287

37,169,618

More Info

3

Annual Sales

$0

Total Annual Ad Spend

$3,278,000,000

7,441,307

30,661,317

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4

Annual Sales

$12,700,000,000

Total Annual Ad Spend

$396,000,000

2,473,404

25,216,479

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5

Annual Sales

$71,879,000,000

Total Annual Ad Spend

$1,457,000,000

1,955,145

24,250,424

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6

Annual Sales

$66,001,000,000

Total Annual Ad Spend

$8,131,000,000

20,565,926

25,974,897

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7

Annual Sales

$215,639,000,000

Total Annual Ad Spend

$1,800,000,000

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8

Annual Sales

$177,866,000,000

Total Annual Ad Spend

$5,000,000,000

2,800,184

28,754,860

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9

Annual Sales

$55,137,000,000

Total Annual Ad Spend

$2,600,000,000

5,930,746

51,182,462

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10

Annual Sales

$500,343,000,000

Total Annual Ad Spend

$3,100,000,000

935,145

34,357,578

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11

Annual Sales

$63,525,000,000

Total Annual Ad Spend

$2,400,000,000

188,335

7,239,741

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12

Annual Sales

$24,837,000,000

Total Annual Ad Spend

$1,108,000,000

965,473

14,706,677

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13

KFC

Annual Sales

$4,220,000,000

Total Annual Ad Spend

$0

1,289,752

50,555,380

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14

Annual Sales

$0

Total Annual Ad Spend

$247,400,000

1,608,651

31,385,634

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15

Annual Sales

$89,950,000,000

Total Annual Ad Spend

$1,500,000,000

8,435,064

13,000,224

More Info

16

BMW

Annual Sales

$85,623,336,600

Total Annual Ad Spend

$1,179,498,600

1,637,867

20,270,917

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17

Annual Sales

$451,000,000

Total Annual Ad Spend

$0

1,911,023

10,539,175

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18

Annual Sales

$0

Total Annual Ad Spend

$323,100,000

710,338

4,556,540

More Info

19

Annual Sales

$160,546,000,000

Total Annual Ad Spend

$3,772,000,000

855,736

6,489,239

More Info

20

Annual Sales

$0

Total Annual Ad Spend

$0

13,592,333

21,267,622

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21

Annual Sales

$5,176,135,000

Total Annual Ad Spend

$184,000,000

1,498,786

14,307,613

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22

Annual Sales

$42,151,000,000

Total Annual Ad Spend

$742,000,000

914,569

8,439,291

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23

Annual Sales

$33,828,000,000

Total Annual Ad Spend

$595,000,000

907,367

7,572,637

More Info

24

Annual Sales

$2,787,979,000

Total Annual Ad Spend

$39,800,000

1,263,616

19,692,083

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25

Annual Sales

$8,500,000,000

Total Annual Ad Spend

$91,300,000

1,620,872

8,187,043

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26

Annual Sales

$125,980,000,000

Total Annual Ad Spend

$2,744,000,000

1,737,831

7,481,476

More Info

27

Annual Sales

$0

Total Annual Ad Spend

$0

34,183,042

18,759,202

More Info

28

Annual Sales

$40,604,000,000

Total Annual Ad Spend

$1,800,000,000

1,037,946

5,697,343

More Info

29

Annual Sales

$197,007,000,000

Total Annual Ad Spend

$0

1,885,525

11,261,306

More Info

30

Annual Sales

$40,653,000,000

Total Annual Ad Spend

$310,000,000

14,028,170

208,715,121

More Info

31 - 500 (For More Info, Click Brand's Link)

31.  Christian Dior 32.  H&M 33.  Kohls
34.  Chevrolet 35.  Honda 36.  Southwest Airlines
37.  JCPenney 38.  LOreal Paris 39.  Ford
40.  Zara 41.  NBA 42.  Samsung
43.  MTV 44.  eBay 45.  Intel
46.  Nissan 47.  Dunkin Donuts 48.  Jeep
49.  Lexus 50.  Netflix 51.  Motorola
52.  Dodge 53.  Burberry 54.  Dove
55.  Toyota 56.  Maybelline New York 57.  HP
58.  Old Navy 59.  Dell 60.  Victorias Secret
61.  Applebees 62.  Gatorade 63.  Sony
64.  Budweiser 65.  Discovery 66.  Visa
67.  Univision 68.  Dr Pepper 69.  DirecTV
70.  Walgreens 71.  Red Bull 72.  Under Armour
73.  Beats by Dr. Dre 74.  Sprint 75.  Philips
76.  Louis Vuitton 77.  HBO 78.  Ralph Lauren
79.  Sprite 80.  Lowes 81.  Bank of America
82.  Cadillac 83.  Sears 84.  Lancome
85.  Diet Coke 86.  HTC 87.  Volkswagen
88.  Dish Network 89.  Home Depot 90.  Harley-Davidson
91.  Clinique 92.  Capital One 93.  NFL
94.  Buffalo Wild Wings 95.  MasterCard 96.  Hyundai
97.  Olay 98.  Red Lobster 99.  Subaru
100.  Dairy Queen 101.  IKEA 102.  New York Times
103.  Papa Johns 104.  Mazda 105.  LG
106.  Adidas 107.  NBC 108.  Tide
109.  Citi 110.  Pampers 111.  Weight Watchers
112.  Wall Street Journal 113.  Arbys 114.  Gucci
115.  Comcast 116.  Bose 117.  Hersheys
118.  Lego 119.  Bing 120.  Infiniti
121.  Fox 122.  Sonic [Restaurant] 123.  Heineken
124.  Dolce & Gabbana 125.  XFINITY 126.  Coors
127.  Calvin Klein 128.  GE 129.  Dicks Sporting Goods
130.  Outback Steakhouse 131.  Liberty Mutual 132.  Electronic Arts
133.  ExxonMobil 134.  Post 135.  Estee Lauder
136.  Gap 137.  Reeses 138.  Kmart
139.  Ask.com 140.  Nokia 141.  Mountain Dew
142.  PetSmart 143.  US Army 144.  Tiffany
145.  Neutrogena 146.  Jaguar 147.  ABC
148.  Chrysler 149.  Prada 150.  Armani
151.  Gillette 152.  People 153.  TJ Maxx
154.  CBS 155.  Land Rover 156.  Pantene
157.  Expedia 158.  Axe 159.  Snickers
160.  Kraft 161.  Delta 162.  Lays
163.  Marshalls 164.  Nintendo 165.  Staples
166.  Shell 167.  Uber 168.  Pillsbury
169.  Tommy Hilfiger 170.  M&Ms 171.  Discover
172.  Doritos 173.  Airbnb 174.  Buick
175.  Chase 176.  Kit Kat 177.  Panera Bread
178.  Porsche 179.  Revlon 180.  HomeGoods
181.  American Airlines 182.  Yoplait 183.  CVS
184.  Wells Fargo 185.  Lenovo 186.  Wrigleys
187.  FedEx 188.  Allstate 189.  Nabisco
190.  UPS 191.  Avon 192.  Febreze
193.  Blackberry 194.  Fitbit 195.  Bounty
196.  Mitsubishi 197.  Lincoln 198.  Quaker
199.  iHeartRadio 200.  State Farm 201.  Lysol
202.  Oracle 203.  Clorox 204.  Little Caesars Pizza
205.  Garnier 206.  Rolex 207.  Kia
208.  PayPal 209.  Pfizer 210.  Tresemme
211.  Esurance 212.  GMC 213.  Farmers Insurance
214.  Publix 215.  Volvo 216.  USAA
217.  IHOP 218.  Nordstrom 219.  Boeing
220.  The Weinstein Company 221.  Fiat 222.  Acura
223.  Campbells 224.  Hilton 225.  Carnival
226.  Kay Jewelers 227.  Old Spice 228.  Fidelity
229.  Kroger 230.  Geico 231.  Chevron
232.  Crest 233.  TripAdvisor 234.  Swiffer
235.  Colgate 236.  AARP 237.  Hotels.com
238.  US Navy 239.  United Airlines 240.  IBM
241.  Duracell 242.  Bacardi 243.  Royal Caribbean
244.  BP 245.  New York Life 246.  Intuit
247.  TNT 248.  Betty Crocker 249.  Tropicana
250.  Bloomingdales 251.  Kayak.com 252.  Banana Republic
253.  Progressive 254.  Tylenol 255.  Secret (P&G)
256.  GNC 257.  Ferrari 258.  Vistaprint
259.  Safeway 260.  John Deere 261.  Booking.com
262.  Marriott 263.  Jack in the Box 264.  Goldman Sachs
265.  Gerber 266.  Johnnie Walker 267.  Accenture
268.  Bayer 269.  Kelloggs 270.  Proactiv
271.  Nespresso 272.  Huggies 273.  Cartier
274.  Cisco 275.  Frys Electronics 276.  Nestle
277.  Cox 278.  Hulu 279.  Zulily.com
280.  Eggo 281.  Petco 282.  Boost Mobile
283.  TGI Fridays 284.  Jetblue 285.  Charmin
286.  Gain (P&G) 287.  Panasonic 288.  TD Ameritrade
289.  Priceline 290.  Oral-B 291.  University of Phoenix
292.  Downy 293.  Office Depot 294.  Charles Schwab
295.  Sams Club 296.  Miller 297.  Procter & Gamble
298.  AstraZeneca 299.  Ancestry.com 300.  Purina
301.  Clairol 302.  Metro PCS 303.  Virgin Mobile
304.  Dennys 305.  GlaxoSmithKline 306.  Aveeno
307.  Hermes 308.  Bankrate 309.  Match.com
310.  Lululemon 311.  Arm & Hammer 312.  Nyquil
313.  Folgers 314.  SAP 315.  Michaels Stores
316.  Smirnoff 317.  Nationwide 318.  Nature Valley
319.  Merck 320.  Nescafe 321.  Carls Jr
322.  Jolly Rancher 323.  Bristol-Myers Squibb 324.  Bridgestone
325.  MetLife 326.  Sleep Number 327.  Vanguard
328.  Saks Fifth Avenue 329.  Lindt 330.  Taylor Made
331.  USPS 332.  Oscar Mayer 333.  Skechers
334.  Auto Trader 335.  Showtime 336.  Fage
337.  Payless ShoeSource 338.  Iams 339.  Dollar Shave Club
340.  Hallmark 341.  Ziploc 342.  7UP
343.  Titleist 344.  H&R Block 345.  Clear (Unilever)
346.  SquareSpace 347.  Publishers Clearing House 348.  Patron [Tequila]
349.  General Mills 350.  Johnson & Johnson 351.  Popeyes
352.  Morgan Stanley 353.  Canon 354.  Norwegian Cruise Line
355.  Crystal Light 356.  AutoZone 357.  Best Western
358.  Fisher-Price 359.  Degree 360.  American Family
361.  Cracker Barrel Old Country 362.  Sephora 363.  Ace Hardware
364.  DiGiorno 365.  Lifelock 366.  Novartis
367.  McCormick 368.  Vaseline 369.  Moet & Chandon
370.  Vidal Sassoon 371.  Aleve 372.  GoDaddy
373.  GoPro 374.  Hanes 375.  Zales
376.  Adobe 377.  Jared The Galleria Of Jewelry 378.  Amgen
379.  Michelob 380.  Prudential 381.  E*Trade
382.  Allegra 383.  Dannon 384.  Virgin Atlantic
385.  Nutrisystem 386.  TD Bank 387.  Caterpillar
388.  ADT 389.  Herbal Essences 390.  Coldwell Banker
391.  Thomson Reuters 392.  Listerine 393.  Aflac
394.  OxiClean 395.  Scottrade 396.  Heinz
397.  Angies List 398.  Glade 399.  US Cellular
400.  Holiday Inn 401.  Nikon 402.  One-A-Day
403.  Twix 404.  Burlington Coat Factory 405.  Callaway
406.  CarMax 407.  Ashley Furniture 408.  Rosetta Stone
409.  Party City 410.  Advil 411.  Firestone
412.  J.P. Morgan 413.  Rite Aid 414.  Stouffers
415.  eHarmony 416.  Dillards 417.  Mens Wearhouse
418.  Hartford 419.  Ally Bank 420.  Dyson
421.  Hidden Valley 422.  5-Hour 423.  Keebler
424.  Rooms To Go 425.  Progresso 426.  Vonage
427.  Acuvue 428.  AAA 429.  Ross Stores
430.  PNC 431.  Activision 432.  Mr. Clean
433.  Silk (WhiteWave) 434.  Sherwin-Williams 435.  Quicken
436.  Enterprise Rent-A-Car 437.  CenturyLink 438.  Clarisonic
439.  Roche 440.  1-800 Contacts 441.  OReilly Auto Parts
442.  Claritin 443.  Mucinex 444.  Overstock.com
445.  iShares 446.  Humana 447.  KitchenAid
448.  Hasbro 449.  Tostitos 450.  La-Z-Boy
451.  7-Eleven 452.  TransUnion 453.  Always (P&G)
454.  Breitling 455.  Pedigree 456.  Tyson
457.  Neiman Marcus 458.  Big 5 Sporting Goods 459.  Advance Auto Parts
460.  Re/Max 461.  Glad 462.  Siemens
463.  Xerox 464.  Mattress Firm 465.  Lyft
466.  Kleenex 467.  Mattel 468.  OfficeMax
469.  John Frieda 470.  Jell-O 471.  Pepperidge Farm
472.  Zyrtec 473.  Northwestern Mutual 474.  Head & Shoulders
475.  Empire Today 476.  Jergens 477.  Sensodyne
478.  Sleepys Mattress Store 479.  Jimmy Dean (Hillshire Foods) 480.  JoS. A. Bank
481.  Wyeth 482.  Schick 483.  Bosch
484.  DeVry 485.  Ruby Tuesday 486.  Energizer
487.  Optimum