Lead Generation & Competitive Intelligence - REDBOOKS

WHO IS REDBOOKS FOR?

REDBOOKS is perfect for lead generation, competitive intelligence, and much more:

FOR MEDIA SALESPEOPLE AND SMALL BUSINESS OWNERS:

  • Identify brands and agencies to approach as clients or for partnerships.
  • Reveal the right contacts at those clients/potential partners for prospecting
  • Create lead lists and populate your CRM for direct marketing, telemarketing, etc.
  • Locate the critical info you need about agency/brand clients including ad spend and media segments.
  • Recruit marketing personnel from well known advertisers and agencies
  • Locate the 'owner' of a brand for cross-promotion or co-op initiatives.
  • See what Brand's creative campaigns are running.

FOR AGENCIES AND SEARCH FIRMS:

  • Do Research for RFPs.
  • Get mission-critical background for dossiers on Brands/Brand Personnel.
  • Explore potential conflicting accounts.
  • Do Competitive research on behalf of clients
  • Discover what your clients competitors are doing in terms of overall ad spend and media type.
  • Analyze your competitor's Creative work (text, image, and video ads).
  • Identify agencies that would be perfect for your clients.

FOR BRANDS:

  • Research Advertising Agencies
  • Discover what agencies are out there doing the type of work you'd like to have done for your brands.
  • Competitive Analysis - what are your competitors spending? On what media types?
  • Analyze your competitor's Creative work (text, image, and video ads).

REDBOOKS
is YOUR Edge in Sales,
Prospecting and Competitive Intelligence