Xerox Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/17/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Xerox is a leader in document technology and services, offering business process and document management, as well as global services from claims reimbursement and automated toll transaction to customer care centers and HR benefits management.

Note: Business Summary has been adapted from the Company's website.

Address: 45 Glover Ave, PO Box 4505, Norwalk, CT 06856-4505
Tel: (203) 968-3000
Tel: (800) 334-6200
Fax: (203) 968-3384
Website: www.xerox.com
General Email: webmaster@xerox.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1906

EMPLOYEES

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ANNUAL SALES

$18,045,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $18,045 $19,540 $20,006 -7% -2%
Gross Profit $5,263 $6,246 $6,485 -15% -3%
Operating Income $412 $1,206 $1,243 -65% -2%
Net Income $474 $1,013 $1,159 -53% -12%
Gross Margin 29% 31% 32%
Operating Income Margin 2% 6% 6%
Net Income Margin 2% 5% 5%
Cash and Cash Equivalents $1,368 $1,411 $1,764
Total Debt $7,367 $7,741 $8,021
Total Assets $24,817 $27,658 $29,036
Total Liabilitites $15,394 $16,631 $16,387
Stakeholder's Equity $9,074 $10,678 $12,300

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
5% = 2.6% x 0.7 x x 2.7 x

CORPORATE FAMILY [3]

COMPETITORS [26]

BRANDS OWNED [396]

INDUSTRY CODES

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KEY CONTACTS [168]

Tel: (203) 968-3000

Tel: (800) 334-6200

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Chairman

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Senior Counsel, Trademark

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AGENCY RELATIONSHIPS [10]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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Google Inc.

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