The WhiteWave Foods Company Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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The WhiteWave Foods Company

Groceries & Food Retailers

This profile last updated 2/24/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

WhiteWave Foods produces organic dairy brand, natural and organic plant-based beverages, Soymilk, Pure Almond and Pure Coconut. The company also provides non-dairy creamers and liquid dairy products.

Note: Business Summary has been adapted from the Company's website.

Address: 1225 17th St Ste 1000, Denver, CO 80202
Tel: (303) 635-4500
Fax: (303) 635-5000
Website: www.whitewave.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1977

EMPLOYEES

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ANNUAL SALES

$3,866,295,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $3,866 $3,436 $2,542 12% 35%
Gross Profit $1,323 $1,153 $907 14% 27%
Operating Income $332 $266 $157 24% 69%
Net Income $168 $140 $99 20% 41%
Gross Margin 34% 33% 35%
Operating Income Margin 8% 7% 6%
Net Income Margin 4% 4% 3%
Cash and Cash Equivalents $38 $50 $101
Total Debt $2,130 $1,493 $662
Total Assets $4,228 $3,319 $2,283
Total Liabilitites $3,017 $2,242 $1,321
Stakeholder's Equity $1,210 $1,076 $961

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
13% = 4.3% x 0.9 x x 3.5 x

CORPORATE FAMILY [0]

BRANDS OWNED [9]

INDUSTRY CODES

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KEY CONTACTS [82]

Tel: (303) 635-4500

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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President

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Chief Financial Officer

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Chief Information Officer

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President, Sales & Chief Customer Officer

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President, Premium Dairy Business Unit

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President, Plant Based Food & Beverage

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President, Fresh Foods

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SVP & CFO, Americas Food & Beverage

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General Counsel

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Treasurer & VP

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EVP, Human Resources, Dean Foods

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SVP, Brand Elevation & Seed Innovation

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VP, Creative

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VP, Corporate Communications & Community Affairs

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VP, Insights, Analytics & Consumer Connections

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VP, Operations

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VP, Government & Industry Relations

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VP, Marketing

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VP, Channel Sales

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Head, Marketing, Innovation & Channels

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Senior Director, Sales, Natural

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Marketing Director, Coffee Creamers Portfolio

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Marketing Director, Horizon Organic

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Marketing Director

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Director, Integrated Marketing

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Director, Marketing Innovation

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Director, Communications

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Director, Communications

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Director, Brand Management

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Director, Shopper Marketing & Insights

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Director, Marketing & Innovation, Plant Based Beverages

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Director, Retail Operations

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Director, Category Solutions

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Director, Procurement

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Senior Manager, Consumer Insights

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Senior Manager, Copy

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Senior Manager, External Marketing Communications

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Senior Manager, Corporate Philanthropy, Community Affairs & Events

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Brand Manager, Innovation

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Brand Manager, Digital

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Brand Manager, Silk & Plant Based Beverage Innovation

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Brand Manager, Coffee Creamers & Beverages Innovation

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Brand Manager, Yogurt Innovation

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Project Manager, Creative

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Brand Manager, International Delight & Dunkin' Donuts Coffee Creamers

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Brand Manager, Horizon Organic

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Brand Manager

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Brand Manager, International Delight

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Brand Manager, Horizon Organic

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Brand Manager, Horizon Organic

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Brand Manager, Silk

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Brand Manager, Delight Iced Coffee, International

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Brand Manager, Plant Based Beverage Innovation

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Mktg Mgr-Advocacy-SoDelicious Dairy Free

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Manager, Shopper Marketing

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Manager, Package Design

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Manager, Category Solutions

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Manager, Brand Information, Horizon Organic

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Manager, Design

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Associate Brand Manager

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Associate Brand Manager, Silk

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Associate Brand Manager, Silk

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Associate Manager, Social Media Marketing

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Associate Brand Manager, Silk Innovation

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Associate Manager, Consumer Engagement

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Associate Brand Manager, Silk

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Associate Brand Manager, International Delight

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Associate Manager, Consumer Engagement

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Associate Brand Manager, E-Commerce & Emerging Channels

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Associate Manager, Digital Marketing

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Specialist, Social Marketing

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Group Creative Director

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION PHONE EMPLOYEES  

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Chicago, IL

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ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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