The Wall Street Journal Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/23/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

The Wall Street Journal seeks to help people succeed by providing essential and relevant information, presented fairly and accurately, from a dependable source they can trust. They provide expert insight on the market and economy and how both can impact everyday finances and personal investments. They offer expanded coverage of major global stories, political events, medical breakthroughs and emerging technologies, as well as Life beyond business: Food & wine, real estate, the arts, travel bargains and weekend getaways; and Leisure & Arts: Sports, book and music reviews and more to help people relax and recharge.

Note: Business Summary has been adapted from the Company's website.

Address: 1211 Ave Americas, New York, NY 10036
Tel: (212) 416-2000
Website: www.wsj.com

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STATISTICS

FOUNDED

1889

CORPORATE FAMILY [21]

COMPETITORS [2]

INDUSTRY CODES

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KEY CONTACTS [54]

Tel: (212) 416-2000

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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Chief Innovation Officer

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VP, Luxury Advertising & Publisher, WSJ Magazine

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SVP, Global Sales & Executive Conferences

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VP, Sales, Global

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VP, Digital & Content

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VP, Multimedia Sales

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Head, Midwest Strategic, Integrated Marketing

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Head, Media Sales, Global

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Head-Visuals-Global

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Editor-in-Chief, Asia

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Editor, Business

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Editor

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Editor, News

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Editor, Visual, Enterprise & Page One

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Editor, Global Technology

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Assistant Managing Editor

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Editor, Advertising

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Executive Producer

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Senior Producer

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Producer

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Creative Director, Global WSJ Custom Studios

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Director, Sales, WSJ Weekend, Mansion & Greater New York

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Brand Mgr-Magazine

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AGENCY RELATIONSHIPS

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New York, NY

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China (Hong Kong)

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

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DIGITAL ADS

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