The Kraft Heinz Company - Pittsburgh, Pennsylvania - REDBOOKS Detailed Profile Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

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"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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The Kraft Heinz Company

Food Processing & Agriculture

This profile last updated 2/17/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta.

Note: Business Summary has been adapted from the Company's website.

Address: 1 PPG Pl, Pittsburgh, PA 15222
Tel: (412) 456-5700
Tel: (800) 255-5750
Fax: (412) 456-6128
Website: www.kraftheinzcompany.com

EMAIL PROFILE

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STATISTICS

FOUNDED

1869

EMPLOYEES

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ANNUAL SALES

$18,330,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2016 2014 2013 2016 CHANGE 2014 CHANGE  
Revenue $18,338 $10,922 $6,240 67% 75%
Gross Profit $5,761 $3,277 $1,332 75% 146%
Operating Income $2,639 $1,568 $-8 68% -19700%
Net Income $634 $657 $-77 -3% -953%
Gross Margin 31% 30% 21%
Operating Income Margin 14% 14% 0%
Net Income Margin 3% 6% -1%
Cash and Cash Equivalents $4,837 $2,298 $2,459
Total Debt $25,151 $13,358 $15,018
Total Assets $122,973 $36,571 $38,972
Total Liabilitites $56,945 $21,105 $22,430
Stakeholder's Equity $57,685 $7,117 $7,976

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
1% = 3.5% x 0.1 x x 2.1 x

CORPORATE FAMILY [8]

BRANDS OWNED [68]

INDUSTRY CODES

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KEY CONTACTS [43]

Tel: (412) 456-5700

Tel: (800) 255-5750

NAME/EMAIL TITLE MORE INFO

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Chairman

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Vice Chairman

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CIO & VP, Information Technology, North America

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President, Meat & Dairy Business Unit & EVP

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President, China

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President, Europe

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President, Beverages & Snack Nuts

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President, RIMEA

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President, US Foodservice

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COO, Commercial Business, US

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General Counsel & Corporate Secretary

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EVP & Head, Operations, Global

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SVP & Head, Finance, US

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SVP, Marketing, Innovation & Research & Development

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SVP, Corporate & Government Affairs

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SVP, Global Human Resources, Performance & Information Technology, HJ Heinz

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VP, Consumer Products Brand Business Unit

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VP, Sales & Growth Channels

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Head, Consumer Insights & Strategy, Kraft Heinz Sauces

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Head, Global Employee Communications

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Marketing Director, Brand Bldg

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Director, Brand Building, Heinz Condiments & Sauces

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Associate Director, Frozen Meals & Desserts

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Senior Brand Manager, Growth Channels

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Senior Brand Manager, Channels & Platform Innovation

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Brand Manager

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Brand Manager, Heinz Brand Building

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Brand Manager, HJ Heinz

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Brand Manager

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Brand Manager, Brand Building & Culinary Sauces

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Senior Associate Brand Manager, TGIF, Velveeta & Nancy's Frozen Snacks

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Brand Manager

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Brand Manager, Public Relations

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Brand Manager

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Brand Manager, Frozen Meals & Desserts

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Brand Manager, Frozen Meals & Desserts Marketing

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Manager, Kraft Heinz Company Foundation & Community Relations

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Associate Brand Manager, Cool Whip, Boca

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Senior Analyst, Information Technology Change & Configuration

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Regional Sales Manager

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Senior Counsel

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Territory Business Manager

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Associate Marketing Director, Brand Building

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AGENCY RELATIONSHIPS [16]

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