Netflix, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/23/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Netflix, Inc. is an internet subscription service for enjoying movies and TV programs. Their members can instantly watch movies and TV programs streamed over the internet to PCs, Macs, TVs and various gaming and smart devices.

Note: Business Summary has been adapted from the Company's website.

Address: 100 Winchester Circle, Los Gatos, CA 95032
Tel: (408) 540-3700
Tel: (888) 638-3549
Fax: (408) 540-3737
Website: www.netflix.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1997

EMPLOYEES

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ANNUAL SALES

$6,779,511,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $6,779 $5,504 $4,374 23% 25%
Gross Profit $2,188 $1,751 $1,257 24% 39%
Operating Income $305 $402 $228 -24% 76%
Net Income $122 $266 $112 -54% 137%
Gross Margin 32% 31% 28%
Operating Income Margin 4% 7% 5%
Net Income Margin 1% 4% 2%
Cash and Cash Equivalents $1,809 $1,113 $604
Total Debt $2,371 $885 $500
Total Assets $10,202 $7,042 $5,412
Total Liabilitites $7,979 $5,184 $4,079
Stakeholder's Equity $2,223 $1,857 $1,333

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
5% = 1.8% x 0.7 x x 4.6 x

CORPORATE FAMILY [0]

COMPETITORS [13]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [122]

Tel: (408) 540-3700

Tel: (888) 638-3549

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AGENCY RELATIONSHIPS [27]

  AGENCY LOCATION PHONE EMPLOYEES  

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San Francisco, CA

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ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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Google Inc.

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Google Inc.

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