Mercedes-Benz USA, LLC Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/24/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

As part of Daimler AG, Mercedes-Benz USA (MBUSA) is responsible for the distribution and marketing of Mercedes-Benz, Maybach, smart, and Sprinter products in the U.S. The company employs over 1,500 people nationwide and has over 350 associated dealerships that employ more than 21,500 people.

Note: Business Summary has been adapted from the Company's website.

Address: 303 Perimeter Ctr N, Atlanta, GA 30346
Tel: (770) 705-0600
Tel: (800) FORMERCEDES
Fax: (201) 573-4394
Website: www.mbusa.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1965

EMPLOYEES

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [6]

COMPETITORS [3]

INDUSTRY CODES

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KEY CONTACTS [44]

Tel: (770) 705-0600

Tel: (800) FORMERCEDES

NAME/EMAIL TITLE MORE INFO

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Partner, Operating & General Manager

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Managing Director & CEO, India

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President & CEO, Research & Development North America

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Managing Director, Vans USA & VP

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Managing Director, Smart Cities USA

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VP, Sales & Network Development

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VP, Marketing

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VP, AfterSales

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Head, Program, Marketing Analytics

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General Manager, Marketing Services

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General Manager, Mercedes, Benz Academy

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General Manager, Sales Operations

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General Manager, Customer Experience

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General Manager, Southern Region

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General Manager, After Sales Business Development

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General Manager, Smart & E, Mobility

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Producer, Marketing Events

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Regional Manager, Franchise

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Area Manager

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Regional Manager, Commercial Vans

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Regional Manager, Pre-Owned

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Sr Mgr-New Vehicle Fleet Sls, Pre-Owned & Off-Lease Ops

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Operating Manager, Aftersales

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Project Manager

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Communications Manager

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Product Mgr-CLA, GLA, GLC

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Marketing Manager, Western Region

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Manager, Dealer Relations

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Manager, Field Operations & Smart

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Supervisor, Pre-Owned Operations

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Supervisor, E, Mobility & Strategy

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Specialist, Program

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Specialist, Product, Technology Public Relations, SUV & Vans

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Specialist, Sports Marketing & Consumer Events

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Specialist, Social Media

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Specialist, Performance Development

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Coordinator, Marketing

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Department Manager, Digital Platforms

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Department Head, Marketing Communications

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Assistant Communications Manager, Vans

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Regional General Manager, Central Region

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Regional General Manager, Central Region

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Regional General Manager, Western Region

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Regional Marketing Manager, Northeast

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AGENCY RELATIONSHIPS [19]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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New York, NY

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Louisville, KY

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India

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India

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Germany

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Belgium

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Spain

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Germany

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Germany

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Spain

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Germany

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Singapore

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Germany

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Canada

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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