McDonald's Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/17/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

McDonald's is the world's leading global foodservice retailer with thousands of locations serving millions of customers in more than 100 countries each day. The majority of McDonald's restaurants worldwide are owned and operated by independent local men and women.

Note: Business Summary has been adapted from the Company's website.

Address: 2111 McDonald's Dr, Oak Brook, IL 60523
Tel: (630) 623-3000
Fax: (630) 623-5004
Website: www.mcdonalds.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1955

EMPLOYEES

420,000

ANNUAL SALES

$25,413,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

$787,500,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $25,413 $27,441 $28,105 -7% -2%
Gross Profit $9,789 $10,455 $10,902 -6% -4%
Operating Income $7,145 $7,949 $8,764 -10% -9%
Net Income $4,529 $4,757 $5,585 -4% -14%
Gross Margin 38% 38% 38%
Operating Income Margin 28% 28% 31%
Net Income Margin 17% 17% 19%
Cash and Cash Equivalents $7,685 $2,077 $2,798
Total Debt $24,122 $14,935 $14,129
Total Assets $37,938 $34,227 $36,626
Total Liabilitites $30,850 $21,374 $20,616
Stakeholder's Equity $7,087 $12,853 $16,009

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
63% = 17.8% x 0.7 x x 5.4 x

CORPORATE FAMILY [8]

COMPETITORS [43]

BRANDS OWNED [76]

Display:

  NAME TYPE     NAME TYPE  
1-800-mc1-stck Information Services Automac Service
Big Breakfast Breakfast Entree Big Mac Sandwich
Big N' Tasty Fast Food Birdie Fast Food
Chicken Mcgrill Chicken Sandwich Chicken Mcnuggets Entree
Chicken Selects Entree Cinnamon Melts Sweet Roll

INDUSTRY CODES

NAICS Primary
722211 - Fast Food Restaurants

SIC Primary
5812 - Eating Places

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KEY CONTACTS [131]

Tel: (630) 623-3000

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
MCDONALDS CORP - MEDIA SPEND BY CATEGORY* View Quarterly Data
  CATEGORY Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  
Network TV $71,826,000 $47,348,700 $76,724,100 $298,636,300 $297,884,500 $307,592,600 0.3%
Spot TV 41,415,170 33,998,379 32,598,896 151,979,986 173,657,047 181,758,807 -12.4%
Cable TV 31,021,506 38,880,908 33,057,627 138,017,668 152,369,536 148,988,274 -9.3%
Outdoor 21,344,618 24,306,322 18,802,156 79,963,986 81,396,577 96,750,022 -1.7%
Span Lang Net TV 13,646,900 12,393,700 12,347,100 70,597,600 112,628,100 86,616,700 -37.2%
US Internet - Display 3,090,964 2,543,206 4,137,077 7,980,302 18,469,411 29,125,668 -56.7%
Syndication 2,892,150 4,943,450 3,297,700 19,885,562 33,674,678 36,894,034 -40.8%
Magazines 1,949,920 913,527 3,073,804 7,671,476 28,509,215 43,009,615 -73.0%
US Online Video 1,463,062 844,997 864,867 8,471,327 0 - N/A
Natl Spot Radio 696,973 623,452 597,864 2,471,599 2,682,637 3,636,567 -7.8%
US Internet - Search 448,121 861,053 226,987 2,213,220 2,850,210 808,256 -22.2%
Network Radio 268,635 317,930 212,015 1,223,204 825,381 1,211,330 48.2%
Natl Newspapers 258,220 0 29,696 568,172 324,875 2,056,885 74.9%
Newspapers 162,868 255,166 207,963 1,268,402 1,369,536 1,508,062 -7.3%
B-to-B Magazines 64,503 3,916 0 44,802 0 88,672 N/A
Hispanic Newspapers 46,508 58,307 53,412 316,273 368,855 373,458 -14.2%
Local Magazines 15,928 5,250 0 36,928 39,306 74,239 -5.9%
Hispanic Magazines 0 120,000 60,000 325,827 263,142 482,283 23.8%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$190,612,046 $168,418,263 $186,291,264 $791,672,634 $907,313,006 $940,975,472 -12.6%
 

MEDIA SPEND BY CATEGORY - GRAPH

MCDONALDS CORP - MEDIA SPEND BY ADVERTISER*
  ADVERTISER 2015 2014 %Of Total Spend  
McDonalds Restaurant $788,241,667 $903,964,792 145%
Ronald McDonald House 2,680,465 2,859,689 <1%
RMHC Scholarship Program 713,380 0 <1%
365black.com 37,122 458,527 <1%
McDonalds Thanksgiving Parade 0 27,513 %
McDonalds Museum 0 1,593 %
McDonalds 0 886 %
Meencanta.com 0 6 %
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$791,672,634 $907,313,006 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

  NAME     NAME  
College Sponsorship
Foreign
           

TWITTER

Profile: @McDonalds
Stats:

Followers: 3,373,079

Following: 14,627

Tweets: 296,859

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FACEBOOK

Profile: www.facebook.com/McDonalds
Stats:

Page Likes: 69,152,789

Talking About: 15,125

Check-Ins: 24,771,489

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INSTAGRAM

11,760  likes
Published At : 02/20/2017 8:14 PM
Caption : Repeat after us, B-I-G M-A-C, get it! ๐Ÿ‘Š๐Ÿ”๐ŸŽถ #BigMacForThat
12,041  likes
Published At : 02/17/2017 3:10 PM
Caption : Go spread some Macs of Kindness love #BigMacForThat style ๐Ÿ‘
6,283  likes
Published At : 02/15/2017 5:08 PM
Caption : We're LIVE on Facebook today at 2pm CT! Tune in to watch us unveil the pretty-darn-cool-but-also-kinda-ridiculous thing we've been working on! ๐Ÿ˜ Link in bio โ€“ check it out!
10,662  likes
Published At : 02/14/2017 2:03 PM
Caption : Love comes in all shapes & sizes! ๐Ÿ’›โค๏ธ๐Ÿ’œ #Valentines
15,212  likes
Published At : 02/09/2017 10:03 PM
Caption : We're going on the record to say, "The Grand Mac might be the biggest thing since the Big Mac."ย Follow us on Snapchat tonight to go behind the scenes at our #BigMacForThat bash!
14,856  likes
Published At : 02/07/2017 5:09 PM
Caption : Oh yeah! #ShamrockSeason now with a chocolaty-mint flavor. Cheers-ing never tasted sooo good.
12,141  likes
Published At : 02/02/2017 6:56 PM
Caption : Six more weeks of winter? At least you wonโ€™t have to take it on alone. #McCafe #coffeecompanion #groundhogday
23,075  likes
Published At : 01/31/2017 8:12 PM
Caption : It's about to get ๐Ÿ”ฅ. Weโ€™re celebrating our iconic Big Mac, now in 3 sizes, in Hollywood tonight. Check it out on Snapchat @McDonalds. #BigMacForThat
15,180  likes
Published At : 01/23/2017 3:09 PM
Caption : Morning cheat sheet: Ice cracking = bad ๐Ÿ™… Eggs cracking = good ๐Ÿ‘
23,267  likes
Published At : 01/18/2017 5:41 PM
Caption : If soup was truly hearty, youโ€™d need two hands to eat it. #QuarterPounder
16,079  likes
Published At : 01/11/2017 8:00 PM
Caption : ๐Ÿ‘๐Ÿ‘๐Ÿ‘ #AllDayBreakfast McDonaldโ€™s All Day Breakfast Menu varies by location.
11,001  likes
Published At : 01/06/2017 4:06 PM
Caption : Quality coffee comes at a priceโ€ฆitโ€™s $1. Grab a delicious, freshly brewed $1 any sized coffee today! #McCafรฉ #WinTheDay

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McDonald's: More tweaks ahead February 19, 2017

CHICAGO -- Old favorites are getting new life under the Golden Arches. Last month, McDonald's rolled out two new sizes of Big Macs -- the Grand Mac and the Mac Jr. -- and a few weeks ago, it added to its annual Shamrock Shake offer with four new...


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See all 3 articles on February 19, 2017.

McDonald’s hopes to lure customers by giving longtime menu items a face-lift February 18, 2017

CHICAGO — Old favorites are getting new life under the Golden Arches. Last month, McDonald's rolled out two new sizes of Big Macs — the Grand Mac and the Mac Jr. — and a few weeks ago, it added to its annual Shamrock Shake offer...


triblive.com

People In This Article: Steve Easterbrook


See all 5 articles on February 18, 2017.

Aerospace Engineers Redesign the Straw for McDonald’s Chocolate Shamrock Shake February 17, 2017

McDonald’s is pulling out all the stops this year with their Chocolate Shamrock Shake. The folks at the fast food chain have partnered with aerospace and robotics engineers to redesign the straw. The Suction Tube for Reverse Axial Withdrawal,...


kfrog.cbslocal.com

People In This Article: Darci Forrest


See all 16 articles on February 17, 2017.

McDonald's Creates Re-engineered Straws for Shamrock Season February 16, 2017

Release date- 15022017 - OAK BROOK, IL- - McDonald's USA today changed the world (of shake-drinking) with a limited-edition straw designed by a team of aerospace and robotic engineers. The Chocolate Shamrock Shake, one of four new seasonal McCafe...


ENP Newswire

People In This Article: Rebecca Hary


See all 23 articles on February 16, 2017.

McDONALDS CORPORATION (NYSE:MCD) Files An 8-K Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers February 15, 2017

McDONALDS CORPORATION (NYSE:MCD) Files An 8-K Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers Item 5.02. Departure of Directors or Certain Officers;...


Market Exclusive

People In This Article: Chris Kempczinski , Kevin Ozan , Steve Easterbrook


See all 19 articles on February 15, 2017.

MCDONALDS CORP FILES (8-K) Disclosing Change in Directors or Principal Officers February 14, 2017

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. (e) Compensatory Arrangements of Certain Officers Awards to Certain Executive Officers...


Edgar Glimpses

People In This Article: Steve Easterbrook


See all 17 articles on February 14, 2017.

McDonald’s marketing boss on agency relationships, digital disruptors and fake views February 13, 2017

It is exactly 10 years since Alistair Macrow joined McDonald's as UK marketing director. The move from Blockbuster to the fast food chain "was a fairly obvious one", he says, due to the brand's scale and societal importance. "You find...


Marketing Week (UK)

People In This Article: Steve Easterbrook


See all 16 articles on February 13, 2017.

10 terrific traits of successful digital companies February 12, 2017

Successful digital companies are organizations that use technology as a competitive advantage in its internal and external operations. Many definitions abound but, in a nutshell, this is what makes them successful. Like any major achievement,...


barnraisersllc.com

People In This Article: Deborah Wahl


See all 11 articles on February 12, 2017.

Manhattan’s Newest McDonald’s Sells Chocolate Croissants February 10, 2017

The newest design mimics the one on Paris’s Champs-Élysées “Are you taking pictures?” a customer says to her friend while standing in front of the cashier counter at McDonald’s newest remodeled store....


www.eater.com

People In This Article: Steve Easterbrook


See all 14 articles on February 10, 2017.

Puzder hearing next week February 09, 2017

Puzder hearing next week By Ted Hesson 02/09/17 10:00 AM EST With help from Marianne LeVine, Cogan Schneier and Mel Leonor PUZDER HEARING NEXT WEEK: Labor secretary nominee Andrew Puzder will have his Senate confirmation hearing Feb. 16, according...


www.politico.com

People In This Article: Steve Easterbrook


See all 26 articles on February 09, 2017.

Donaldson Capital Management LLC Sells 728 Shares of McDonald’s Corporation (MCD) February 08, 2017

Donaldson Capital Management LLC decreased its position in McDonald’s Corporation (NYSE:MCD) by 11.1% during the third quarter, according to its most recent 13F filing with the SEC. The fund owned 5,808 shares of the fast-food giant’s...


sleekmoney.com

People In This Article: Steve Easterbrook


See all 16 articles on February 08, 2017.

The Story Behind the McDonald's Dip, and the Key to Its Recovery February 07, 2017

The McDonald's (NYSE: MCD) miracle seems to have run its course. Although the burger chain beat analyst expectations for earnings in the fourth quarter, a lack of customer traffic continues to dog the restaurant operator, which came up short once...


Daily Cardinal, The (University of Wisconsin - Madison) (Madison, WI)

People In This Article: Steve Easterbrook


See all 13 articles on February 07, 2017.

McDonald’s sales dip in US, underscoring comeback challenges February 06, 2017

This Tuesday, June 28, 2016, photo shows the sign at a McDonald's restaurant, in Miami. (AP Photo/Alan Diaz) McDonald’s is trying stage a comeback, and offering Egg McMuffins all day won’t be enough to get more people in its...


www.mdjonline.com

People In This Article: Steve Easterbrook


See all 11 articles on February 06, 2017.

McDonald's big cheese backs prez's Labor pick February 03, 2017

Feb. 03--The chief executive of McDonald's Corp. yesterday sounded a positive note about President Trump's labor secretary nominee and vow to reduce business regulations. Labor secretary nominee Andy Puzder is familiar with the fast food business as...


Boston Herald (MA)

People In This Article: Steve Easterbrook


See all 16 articles on February 03, 2017.

McDonald’s Corporation Achieves Growth in Sales February 01, 2017

CHICK-CITE recently reported on the results attained by McDonald’s Corporation for the fourth quarter and Fiscal 2016. The company generated revenues of $6.03 billion, earning $1.19 billion with an EPS of $1.44. Comparable figures for Fiscal...


egg-cite.com

People In This Article: Steve Easterbrook


See all 14 articles on February 01, 2017.

McDonald's forms a strategic partnership to expand in mainland China and Hong Kong January 31, 2017

U.S., Jan. 31 -- CITIC Limited, CITIC Capital Holdings, The Carlyle Group and McDonald's Corporation have announced the formation of a partnership and company that will act as the master franchisee responsible for McDonald's businesses in mainland...


Business Review USA

People In This Article: Steve Easterbrook


See all 17 articles on January 31, 2017.

McDonald's Corporation Forms Strategic Partnership with Guy Hands for its Business in Norway, Finland, Denmark and Sweden January 30, 2017

Release date- 27012017 - McDonald's Corporation today announced that it has signed a share sale and purchase agreement and agreed on the Master Franchise Agreement with Guy Hands. Mr. Hands will become the Development Licensee (DL) for the Nordic...


ENP Newswire

People In This Article: Ian Borden , Terri Hickey


See all 20 articles on January 30, 2017.

Queen to become first British monarch to reach Sapphire Jubilee January 29, 2017

The Queen is to make history when she becomes the first British monarch to reach their Sapphire Jubilee. On February 6 – the anniversary of the day she became Queen – Elizabeth II will have reigned for 65 years. But there are no grand...


www.newsrt.co.uk

People In This Article: Steve Easterbrook


See all 5 articles on January 29, 2017.

USA business: The big McCustomisation January 28, 2017

Food retailing: The big McCustomisation McDonald's is seeing results from healthier fare and greater digitisation IN A newly released film, "The Founder", the character of Ray Kroc promises that the startup he had taken over from the...


EIU Viewswire

People In This Article: Steve Easterbrook


See all 11 articles on January 28, 2017.

In bid to woo more customers, McDonald's will focus on kiosks, coffee, value January 27, 2017

CHICAGO -- McDonald's has seen significant sales and earnings growth in its two-year effort to transform itself, thanks to promotions like all-day breakfast. But it has an Achilles' heel: It's still not bringing more customers in the...


Globe Gazette (Mason City, IA)

People In This Article: Kevin Ozan , Steve Easterbrook


See all 24 articles on January 27, 2017.

McDonald’s is going for healthier fare and greater digitisation January 26, 2017

IN A newly released film, “The Founder”, the character of Ray Kroc promises that the startup he had taken over from the McDonald brothers “can be the new American church”. Portrayed by Michael Keaton as a turbo-charged...


www.economist.com

People In This Article: Steve Easterbrook


See all 26 articles on January 26, 2017.

McDonald's reveals locations giving away 10K bottles of 'special sauce' January 25, 2017

Ever wonder what McDonald's puts in its Big Mac "special sauce?" Well, the burger giant won't give away that secret -- but it will give away thousands of bottles of the famous concoction on Thursday. The restaurant announced the giveaway...


UPI Top Stories

People In This Article: Steve Easterbrook


See all 21 articles on January 25, 2017.

Macca's celebrates Aussie farmers with new integrated Big Mac campaign via DDB Sydney January 24, 2017

This Australia Day, via an integrated campaign from DDB Sydney, Eleven, OMD and VML Australia, Macca's is showing consumers just how Aussie the iconic Big Mac is. The campaign idea, developed by DDB Sydney, aims to flip perceptions upside down,...


www.campaignbrief.com

People In This Article: Steve Easterbrook


See all 30 articles on January 24, 2017.

McDonald's (MCD) CEO Steve Easterbrook on Q4 2016 Results - Earnings Call Transcript January 23, 2017

Chris Stent - Vice President, Investor Relations David Tarantino - Robert W. Baird Hello and welcome to McDonald’s Fourth Quarter 2016 Investor Conference Call. At the request of McDonald’s Corporation, this conference is being recorded....


seekingalpha.com

People In This Article: Chris Kempczinski , Chris Stent , Jim Sappington , Kevin Ozan , Steve Easterbrook


See all 73 articles on January 23, 2017.

McDonald’s Corp. (MCD) Stake Maintained by Hartline Investment Corp January 22, 2017

Hartline Investment Corp maintained its position in McDonald’s Corp. (NYSE:MCD) during the third quarter, Holdings Channel reports. The institutional investor owned 4,636 shares of the fast-food giant’s stock at the end of the third...


www.mideasttime.com

People In This Article: Chris Kempczinski , Chris Stent , Jim Sappington , Kevin Ozan , Steve Easterbrook


See all 8 articles on January 22, 2017.

McDonald's: Earnings Vs. The Turnaround Story January 21, 2017

McDonald’s reports earnings on Monday January 23rd before the market opens. The report represents an early read on the global consumer, and economy. McDonald's (NYSE: MCD ) reports earnings to kick off markets (NYSEARCA: SPY ) next week, and...


seekingalpha.com

People In This Article: Steve Easterbrook


See all 9 articles on January 21, 2017.

Bad weather may have rained on McDonald's fourth-quarter earnings January 20, 2017

Jan. 20--Bad weather, hefty competition and a sluggish restaurant industry may have caught up with McDonald's in the final months of 2016. A small survey of franchisees by Nomura analyst Mark Kalinowski published this week suggests that McDonald's...


Chicago Tribune (IL)

People In This Article: Steve Easterbrook


See all 12 articles on January 20, 2017.

Bad weather may have rained on McDonald's fourth-quarter earnings January 19, 2017

Jan. 19--Bad weather, hefty competition and a sluggish restaurant industry may have caught up with McDonald's in the final months of 2016. A small survey of franchisees by Nomura analyst Mark Kalinowski published this week suggests that McDonald's...


Chicago Tribune (IL)

People In This Article: Steve Easterbrook


See all 10 articles on January 19, 2017.

McDonald's just tweaked the Big Mac January 18, 2017

by Aaron Smith @AaronSmithCNN January 18, 2017: 11:26 AM ET McDonald's Big Mac is getting even bigger. And smaller. For those who think the Big Mac is a bit too big, McDonald's is coming out with the Mac Jr. For those who think the Big Mac isn't...


www.sayanythingblog.com

People In This Article: Steve Easterbrook


See all 30 articles on January 18, 2017.

Global Glance: January 17, 2017 January 17, 2017

By John Bostwick , Managing Editor, Radius McDonald’s boasts over 36,000 locations in over 100 countries . Perhaps surprisingly, the venerable restaurant giant has made much of its money not from selling food, but from acting as a landlord....


www.radiusworldwide.com

People In This Article: Steve Easterbrook


See all 19 articles on January 17, 2017.

Macy’s, Inc. (NYSE:M)- Services Stocks Gaining Momentum: McDonald’s Corporation (NYSE:MCD) January 16, 2017

To persist focus on investment valuation, Macy’s, Inc. (NYSE:M) also have significant role in eyes of active investors, firm has price to earnings growth of 1.14, which is a valuation metric for determining relative trade-off among price of a...


streetwisereport.com

People In This Article: Steve Easterbrook


See all 9 articles on January 16, 2017.

As McDonald’s looks forward, ‘Founder’ movie shows shadowy view of past January 15, 2017

CHICAGO — Ray Kroc opened the first franchised McDonald’s restaurant in the Chicago suburb of Des Plaines in 1955. More than six decades and 36,000 restaurants later, moviegoers will get a chance to see a dramatized version of the burger...


null

People In This Article: Steve Easterbrook


See all 11 articles on January 15, 2017.

Kruse/Thorn: Reflecting on the food and drink trends of 2016 January 14, 2017

NRN senior food editor Bret Thorn takes stock of which of his food predictions hit the mark — and which were way off — in 2016. Is it me, Nancy, or did food and beverage trend predictions go into overdrive at the end of 2016? Everyone...


Nation's Restaurant News

People In This Article: Steve Easterbrook


See all 5 articles on January 14, 2017.

McDonald's Asian Deals: Do They Make Sense? January 13, 2017

McDonald's will benefit from these planned deals by smoothing out earnings performance in its operations in these regions and more efficiently place management's focus on broader-scale expansion and brand initiatives. The company's liquidity...


www.polygon.com

People In This Article: Kevin Ozan


See all 10 articles on January 13, 2017.

McDonald’s looks to sell 33% stake in Japan January 12, 2017

Just a few days after selling 80% of its Chinese operations, McDonald’s has invited bidders to buy up to a 33% stake in its Japan unit, the Wall Street Journal reported. The global fast-food chain owns roughly 50% of the unit, of which up to...


www.marketing-interactive.com

People In This Article: Steve Easterbrook


See all 22 articles on January 12, 2017.

Ex-McDonald's CEO returns to food biz January 11, 2017

Former McDonald's CEO Don Thompson is back in the food business. Thompson, who left the world's largest burger chain in early 2015, has launched Cleveland Avenue, a Chicago-based venture capital firm focused on building and growing new food,...


www.chicagobusiness.com

People In This Article: Steve Easterbrook


See all 26 articles on January 11, 2017.

McDonald’s Strengthens its Empire by Leaving Chinese Market January 10, 2017

McDonald’s Corp activates in the fast food market since 1940 and succeeded to become one of the largest restaurant chains in the world. However, this Sunday the company announced that it would let go of most of its business in China and Hong...


www.dispatchreview.com

People In This Article: Steve Easterbrook


See all 14 articles on January 10, 2017.

McDonald’s Corporation (MCD) to Sell Majority Stake in China January 09, 2017

McDonald’s Corporation (NYSE: ) is planning to sell the majority of its stake in its China business. McDonald’s Corporation will be selling the majority of its stake in China to Citic, a financial firm in China. The Carlyle Group LP...


investorplace.com

People In This Article: Steve Easterbrook


See all 40 articles on January 09, 2017.

CITIC Limited, CITIC Capital, The Carlyle Group and McDonald's Form Strategic Partnership to Expand In Mainland China and Hong Kong January 08, 2017

OAK BROOK, IL -- (Marketwired) -- 01/08/17 -- CITIC Limited (SEHK: 00267) ("CITIC"), CITIC Capital Holdings ("CITIC Capital"), The Carlyle Group (NASDAQ: CG) ("Carlyle") and McDonald's Corporation (NYSE: MCD)...


Marketwired

People In This Article: Steve Easterbrook


See all 8 articles on January 08, 2017.

McDonald's Stock Split: Will 2017 Bring a Split for the Golden Arches? January 07, 2017

The fast-food industry has changed dramatically over the decades, but Dow component McDonald's (NYSE:MCD) continues to find ways to improve and grow. Recently, its initiatives to offer all-day breakfast items have reinvigorated the franchise's...


www.fool.com

People In This Article: Kevin Ozan


See all 2 articles on January 07, 2017.

McDonald’s fast-food king battles to retain supremacy January 06, 2017

When Steve Easterbrook took the helm at McDonald’s in 2015, the world’s largest fast-food company was grappling with an identity crisis. As it entered its sixth decade, sales were falling in its critical home market, consumers were...


www.satprnews.com

People In This Article: Chris Kempczinski , Steve Easterbrook


See all 6 articles on January 06, 2017.

McDonald’s fast food king battles to retain supremacy January 05, 2017

When Steve Easterbrook took the helm at McDonald’s in 2015, the world’s largest fast-food company was grappling with an identity crisis. As it entered its sixth decade, sales were falling in its critical home market, consumers were...


nicosiamoneynews.com

People In This Article: Steve Easterbrook


See all 22 articles on January 05, 2017.

Trump's spokesman has no idea what Trump will tweet next January 04, 2017

Incoming White House spokesman Sean Spicer has at least one thing in common with the American public: He said during an appearance Wednesday night at the University of Chicago he has no idea what President-elect Donald Trump is going to tweet...


articles.chicagotribune.com

People In This Article: Steve Easterbrook


See all 20 articles on January 04, 2017.

How Super Size Me Really Changed Our Diets January 03, 2017

It was just a little more than a decade ago. But no matter how you look at it, 2004 was very a different time — in terms of pop culture, politics, and especially, food culture. The gluten-free movement, for example, hadn't yet become...


www.refinery29.com

People In This Article: Terri Hickey


See all 11 articles on January 03, 2017.

McDonalds Canada still fighting to change junk food reputation January 02, 2017

TORONTO—The head of McDonald’s Canada wants you to know one thing as the Golden Arches prepares to mark their golden anniversary.“I will tell you straight out that the reputation we have for food is absolutely unfair, unrealistic...


christiannewstoday.com

People In This Article: Terri Hickey


See all 4 articles on January 02, 2017.

Report: Apple to Cut iPhone 7 Production by 10 Percent December 31, 2016

Continuing supply problems and relatively weak demand for the iPhone 7 will lead Apple to cut its production, the Nikkei Asian Review reported Friday. Citing data from Apple's suppliers, Nikkei estimated that production of Apple's flagship mobile...


www.newsrt.us

People In This Article: Terri Hickey


See all 1 articles on December 31, 2016.

Slicing gives gets big cut of apple business December 30, 2016

In May 2016, fast-food giant McDonald’s Corp. announced it had sold its 2 billionth pack of sliced apples since having launched the product on its menu in 2004. Apple marketers say it was milestone for the apple industry and its efforts to get...


www.thepacker.com

People In This Article: Terri Hickey


See all 3 articles on December 30, 2016.

The 10 Biggest Recruiting Assignments of 2016 December 29, 2016

As the year now draws to a close, it turns out that when we looked back through our archives 2016 was simply a remarkable year for first rate search assignments. Hunt Scanlon Media tracked hundreds of them. From CEO placements to those covering the...


huntscanlon.com

People In This Article: Pat Harris , Wendy Lewis


See all 8 articles on December 29, 2016.

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