LifeLock Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

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"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/13/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

LifeLock, Inc. is an industry leader in identity theft protection. They protect identities by providing consumers with the tools and confidence they need to help protect them from identity theft and help manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. They provide proactive identity theft protection using innovative technologies that power not only LifeLock but also the world's most sophisticated surveillance solutions - similar to the technology employed by government intelligence agencies and blue-chip corporations.

Note: Business Summary has been adapted from the Company's website.

Address: 60 E Rio Salado Pkwy Ste 400, Tempe, AZ 85281
Tel: (480) 682-5100
Website: https://www.lifelock.com/

EMAIL PROFILE

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STATISTICS

FOUNDED

2005

EMPLOYEES

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ANNUAL SALES

$587,469,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $587 $476 $369 23% 28%
Gross Profit $450 $355 $269 26% 31%
Operating Income $-84 $6 $17 -1500% -64%
Net Income $-51 $2 $54 -2650% -96%
Gross Margin 76% 74% 72%
Operating Income Margin -14% 1% 4%
Net Income Margin -8% 0% 14%
Cash and Cash Equivalents $50 $146 $123
Total Debt $0 $0 $0
Total Assets $592 $563 $461
Total Liabilitites $274 $230 $161
Stakeholder's Equity $318 $332 $300

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-16% = -8.7% x 1.0 x x 1.9 x

CORPORATE FAMILY [2]

COMPETITORS [2]

INDUSTRY CODES

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KEY CONTACTS [36]

Tel: (480) 682-5100

NAME/EMAIL TITLE MORE INFO

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Chairman

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Vice Chairman

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Chief Executive Officer

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Partner & SVP

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Partner, Human Resources Business & Director

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Chief Marketing Officer

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Chief Administrative Officer

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Chief Risk Officer

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EVP, Corporate Affairs

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SVP, Sales & Business Development

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SVP, Member Services & Business Operations

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SVP, Product & Technology

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VP, Government Affairs & Corporate Social Responsibility

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VP, Advertising, Strategy & Operations

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VP, Channel Marketing

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VP, Investor Relations

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VP, Enterprise Risk & Compliance

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VP, Partner Channel, Affiliate & Sales Operations

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VP, Product Management

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Head, Benefit Solutions, Central Region

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General Manager, Employee Benefit Solutions

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Senior Director, Insights & Strategy

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Senior Director, Corporate Communications

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Senior Director, Integrated Marketing

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Senior Director, Enterprise Marketing

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Director, Sales & Service Operations

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Director, Marketing Analytics

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Director, Growth

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Director, Creative Services

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Senior Manager, Lifecycle Marketing

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Brand Manager

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Specialist, Communications

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Coordinator, Partnership Marketing

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Chief Information Security Officer

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AGENCY RELATIONSHIPS

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Chicago, IL

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Huntington Beach, CA

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Eden Prairie, MN

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