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|Company or Agency Name:|
|What you are reporting:|
|ADVERTISER||Q4 2016||Q3 2016||Q2 2016||Q1 2016||CY 2016||CY 2015||CY 2014||CY 2013||Y/Y GROWTH|
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
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The Kraft Heinz Company
Food Processing & Agriculture
This profile last updated 4/28/17. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta.
Note: Business Summary has been adapted from the Company's website.
1 PPG Place, Pittsburgh, PA 15222
Tel: (412) 456-5700
Tel: (800) 255-5750
Fax: (412) 456-6128
Note: All Figures in Millions, for the month ended January.
|FINANCIAL STATEMENT SUMMARY||2016||2014||2013||2016 CHANGE||2014 CHANGE|
|Operating Income Margin||14%||14%||0%|
|Net Income Margin||3%||6%||-1%|
|Cash and Cash Equivalents||$4,837||$2,298||$2,459|
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|New York, NY|
|Foster City, CA|
|Google reMind [TV]|
|Explorer story - WWF's Sabita Malla [TV]|
|#PledgeToVote with Mr. Shyam Negi [TV]|
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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