Kao Brands Co. Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Kao Brands Co. Inc.

Accessories, Cosmetics & Jewelry

This profile last updated 2/23/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Kao Brands Co. Inc. is a manufacturer of beauty care products such as antiperspirants, hand and body lotions, facial care, and hair care.

Note: Business Summary has been adapted from the Company's website.

Address: 2535 Spring Grove Ave, Cincinnati, OH 45214-1773
Tel: (513) 421-1400
Tel: (800) 742-8798
Fax: (513) 455-5499
Website: http://www.kaocareers.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1882

EMPLOYEES

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [1]

COMPETITORS [1]

BRANDS OWNED [33]

INDUSTRY CODES

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KEY CONTACTS [37]

Tel: (513) 421-1400

Tel: (800) 742-8798

NAME/EMAIL TITLE MORE INFO

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President, Americas

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VP, Skin Care Marketing, US

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VP, EIS, Americas, Europe, Middle East & Africa

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VP, Marketing & Sales, International

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VP, Sales, US

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General Manager, Kao Salon Division, North America

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Senior Director, US Skin Care Marketing

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Senior Director, Strategy & Innovation, Global

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Sales Director

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Director, Brand Communications Strategy

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Associate Director, Corporate Communications

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Associate Director, Biore & Ban

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Associate Director, John Frieda Global Brand Development

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Senior Brand Manager

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Senior Brand Manager, Jergens

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Senior Brand Manager, Hair Care, Global

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Senior Manager, Market Research

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Senior Account Manager, National

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Brand Manager

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Project Manager, Creative Marketing

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Brand Mgr-Jergens-US

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Brand Manager

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Brand Manager

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Brand Manager, Global Skincare

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Manager, Package Development

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Manager, Global Strategy & Innovation, Biore

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Manager, Packaging Commercialization

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Manager, Human Resources

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Manager, Artwork Process, Global

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Manager, Consumer Promotions

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Manager, Creative Marketing, Design Development & Print Production

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Assistant Brand Manager

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Assistant Brand Manager, John Frieda

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Coordinator, Marketing

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Coordinator, Marketing

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Senior Media Manager

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Assistant, Brand

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AGENCY RELATIONSHIPS

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Boston, MA

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Chicago, IL

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New York, NY

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Boston, MA

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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