JPMorgan Chase & Co. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/23/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

JPMorgan Chase & Co. is a financial services firm. The firm is in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity.

Note: Business Summary has been adapted from the Company's website.

Address: 270 Park Ave, New York, NY 10017
Tel: (212) 270-6000
Website: https://www.jpmorganchase.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1799

EMPLOYEES

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ANNUAL SALES

$89,716,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $89,716 $91,973 $97,142 -2% -5%
Gross Profit $89,716 $91,973 $97,142 -2% -5%
Operating Income $30,702 $30,699 $26,675 0% 15%
Net Income $24,442 $21,745 $17,886 12% 21%
Gross Margin 100% 100% 100%
Operating Income Margin 34% 33% 27%
Net Income Margin 27% 23% 18%
Cash and Cash Equivalents $573,080 $728,111 $603,938
Total Debt $604,893 $717,861 $672,638
Total Assets $2,351,698 $2,572,274 $2,415,689
Total Liabilitites $2,104,125 $2,340,547 $2,204,511
Stakeholder's Equity $247,573 $231,727 $211,178

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
9% = 27.2% x 0.0 x x 9.5 x

CORPORATE FAMILY [4]

COMPETITORS [49]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [149]

Tel: (212) 270-6000

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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Vice Chairman

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President

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Managing Partner

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Managing Director & Head, Marketing Strategy & Digital

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Managing Director & Head, Consumer Direct, Mortgage Banking

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Managing Director & Head, Customer Experience & Retention

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Managing Director & Senior Counsel, Marketing, Chase Consumer & Community Banking

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Managing Director

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Managing Director

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Managing Director

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Chief Financial Officer

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Chief Operating Officer

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Chief Marketing Officer

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CMO, Consumer Bank & Chase Wealth Management

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Chief Investment Officer & Treasurer

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Chief Communications Officer, Consumer

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Chief Administrative Officer

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Chief Communications Officer, Chase Consumer & Community Banking

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Chief Risk Officer

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Chief Brand Officer

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Chairman & CEO, Asia Pacific

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President & Managing Director, JP Morgan Commerce Solutions, Europe

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President, Chase Commerce Solutions, US

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President, Cobrand Credit Card Partnerships

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CEO, Asset Management

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CEO, Commerce Solutions

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CEO, Merchant Services

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CEO, Commercial Banking

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CEO, Business Banking

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CEO, Mortgage Banking

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Secretary

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SVP & Head, Community Engagement, US

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Sr VP & Dir-Segment Mktg Res

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SVP, Communications

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SVP, Sports & Entertainment Marketing

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SVP, JP Morgan Chase Bank

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SVP, Sponsorship & Event Marketing

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Senior Vice President

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Managing Director, Media & Communications Investment Banking

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Managing Director, Corporate Communications

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Managing Director, Technology, Global

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VP & Head, Global Digital Marketing Strategy & Global Wealth Management

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VP & Program Director, Technology

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VP & Senior Manager, Partnership Marketing

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VP & Senior Manager, Marketing, Product & Business Debit

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VP & Manager, Marketing Strategy

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VP & Manager, Marketing

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VP & Manager, Digital Customer Strategy

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VP & Senior Marketing Manager, Digital

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Vice President

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VP, Chase Brand Newsroom Team

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VP, Management Learning Communications

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Vice President

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VP, Events Marketing

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VP, Customer Experience & Design Strategy

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VP, Integrated Digital Experience

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Vice President

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VP, Digital Marketing

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VP, Brand Marketing Innovation

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VP, Government & Healthcare

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VP, Regional Media Relations

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VP, Digital Marketing Strategy & Media

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VP & Senior Product Manager

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VP, Sports & Entertainment Sponsorships

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VP, Communications, Corporate Responsibility

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VP, Sports & Entertainment Marketing

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Vice President

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VP, Business Card Acquisition

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Vice President

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VP, Mobile Product Management & Strategy

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VP, Corporate & Investment Bank Internal Communications

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VP, Rewards Operations

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VP, Digital Marketing

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VP, Marketing Acquisition, Ink from Chase

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VP, Customer Acquisition Marketing

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VP & Senior Marketing Manager, Consumer Banking Digital Marketing

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Vice President

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VP, Community Sponsorships

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Vice President

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VP, Chase Business Marketing

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VP, Strategic Reporting Design

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Head, Chase's Brand Creative Agency, InnerCircle & Executive Director

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Head, Equity Derivatives Structuring & Cross Asset Indices

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Head, OmniChannel & E-Commerce Marketing, Global

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Head, Marketing, Pricing & Analytics, Credit Cards

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Head, Human Resources Communications

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Head, Nonprofit Engagement

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Head, Small Business Marketing & Commerce Solutions, Chase

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Co-Head, Mergers & Acquisition, Global

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Head, Digital Lending & Servicing

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Head, Human Resources

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Head, Chase Wealth Management Operations, JP Morgan Chase

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Head, Investments Communications

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Head, Business Events & Field Marketing

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Head, Digital

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Head, Small Business, Chase Commerce Solutions

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Co-Head, Equity Capital Markets, Americas

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Head, Media Relations, Sports & Entertainment & Northeast Region

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Head, Media & Communications Investment Banking, Global

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Co-Head, Mergers & Acquisition, Global

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Head, Segment Marketing

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General Manager, Freedom Portfolio

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General Manager, Chase Sapphire & JPM Cards

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General Manager, Consumer Branded Cards

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Executive Director & Director, Market & Wealth Management

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Executive Director, Media Relations & Community Engagement

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Executive Director

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Executive Director

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Executive Director, Digital Audit

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Executive Director

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Executive Director

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Executive Director, Human Resources Communications

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Executive Director

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Executive Director

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Executive Director

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Executive Director

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Exec Dir & Sr Mktg Mgr

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Executive Director

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Executive Director

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Creative Director & Brand Manager

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Marketing Director, Commerce Solutions

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Director, Corporate Communications, Global

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Business Manager, Transformation

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Senior Project Manager, Marketing & Communications

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Project Manager

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Project Manager, Global

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Marketing Manager

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Marketing Manager

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Manager, Data Analysis

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Manager, Business Process

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Manager, Business Banking Market

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Manager, Market

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Manager, Acquisition Online Marketing

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Manager, Risk

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Specialist, Business Sales

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Strategist, Content Marketing

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Senior Analyst, Data Analytics & Reporting

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Senior Analyst, Project Management

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Senior Designer, UX

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Senior Associate, Marketing

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Executive Marketing Director

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Senior Associate, Digital Marketing

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Executive Marketing Director

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Senior Associate, Sports & Entertainment Marketing

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Associate, Brand

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Senior Marketing Manager

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Senior Marketing Manager

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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Indianapolis, IN

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Long Beach, CA

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New York, NY

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New York, NY

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Los Angeles, CA

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Kansas City, MO

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New York, NY

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Syosset, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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