Johnson & Johnson Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/17/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Johnson & Johnson is a health care company. They specialize in powders and creams for face, body, baby and hair and sun protection. Their products also include prescription medicines and medical devices and diagnostics, which impact the state of health care for patients, doctors, and nurses.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Johnson & Johnson Plz, New Brunswick, NJ 08933-0001
Tel: (732) 524-0400
Website: www.jnj.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1886

EMPLOYEES

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ANNUAL SALES

$70,074,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2016 2014 2013 2016 CHANGE 2014 CHANGE  
Revenue $70,074 $74,331 $71,312 -5% 4%
Gross Profit $48,538 $51,585 $48,970 -5% 5%
Operating Income $17,556 $20,959 $18,377 -16% 14%
Net Income $15,409 $16,323 $13,831 -5% 18%
Gross Margin 69% 69% 68%
Operating Income Margin 25% 28% 25%
Net Income Margin 21% 21% 19%
Cash and Cash Equivalents $13,732 $14,523 $20,927
Total Debt $19,861 $18,760 $18,180
Total Assets $133,411 $130,358 $132,683
Total Liabilitites $62,261 $60,606 $58,630
Stakeholder's Equity $71,150 $69,752 $74,053

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
21% = 22.0% x 0.5 x x 1.9 x

CORPORATE FAMILY [14]

BRANDS OWNED [124]

INDUSTRY CODES

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KEY CONTACTS [307]

Tel: (732) 524-0400

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Chairman & CEO

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CFO & VP, Finance

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Product Director

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Director, Strategy, Insights & Analytics, Global

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Director, Design

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Director, Global Brand Management, Johnson & Johnson Vision Care

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Director, Regulatory Medical Writing

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Director, In Store Strategy & Innovation

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Director, Integrated Marketing Communications, Johnson's Baby Franchise, Global

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Director, Media & Connections, Americas

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Director, Pro Marketing & Consumer Healthcare

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Director, Change Leadership Medical Devices

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Director, Worldwide Corporate Contributions

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Director, Digital Partnerships & Delivery

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Director, Corporate Contributions, Worldwide

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Director, Communications

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Director, Oral Care, Global

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Director, Global Digital Strategy, ACUVUE Brand

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Sr Brand Mgr-Digestive Health Comm

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

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CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

ADS IN PRINT

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