International Business Machines Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

IBM is working with its clients to develop new business designs and technical architectures that allow their businesses the flexibility required to compete in this new landscape. The business is also adjusting its footprint toward emerging geographies, tapping their double-digit growth, providing the technology infrastructure they need, and taking advantage of the talent pools they provide to better service the company's clients.

Note: Business Summary has been adapted from the Company's website.

Address: 1 New Orchard Rd, Armonk, NY 10504
Tel: (914) 499-1900
Fax: (914) 765-7382
Website: www.ibm.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEES

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ANNUAL SALES

$81,741,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $81,741 $92,793 $98,367 -11% -5%
Gross Profit $40,684 $46,407 $48,684 -12% -4%
Operating Income $15,689 $18,532 $20,312 -15% -8%
Net Income $13,190 $12,022 $16,483 9% -27%
Gross Margin 49% 50% 49%
Operating Income Margin 19% 19% 20%
Net Income Margin 16% 12% 16%
Cash and Cash Equivalents $7,686 $8,476 $10,716
Total Debt $39,889 $40,722 $39,718
Total Assets $110,495 $117,271 $126,223
Total Liabilitites $96,233 $105,403 $103,431
Stakeholder's Equity $14,262 $11,868 $22,792

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
92% = 16.1% x 0.7 x x 7.7 x

CORPORATE FAMILY [7]

COMPETITORS [175]

BRANDS OWNED [23]

INDUSTRY CODES

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KEY CONTACTS [240]

Tel: (914) 499-1900

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Chairman, President & CEO

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Partner, Media & Entertainment Industry & VP

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CFO & SVP

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CMO, North America

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Head, Globalization & Project Manager

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Head, Email Marketing Practice & Strategist, Digital

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Head, Research, Global

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Head, Product Portfolio, Rewards & Recognition

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Head, Sales, Talent Acquisition & Optimization, America

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Head, IBM Worldwide Software Services Sales, Commerce Business Unit

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Executive Director, Digital Marketing & Online Commerce Practice, Global

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Art Director & Designer, Visual

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Director & Manager, Offering & Watson Health Imaging

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Director, Software Strategy, IBM Venture Capital Group

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Director, Video Offerings, IBM Cloud

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Director, Cognitive Solutions, Media & Entertainment Industry, Global

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Senior Manager, Demand Programs, Global

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AGENCY RELATIONSHIPS [20]

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ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

ADS IN PRINT

DIGITAL ADS

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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