Hilton Worldwide, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Hilton Worldwide, Inc.

Travel, Leisure, Real Estate

This profile last updated 2/17/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For many years they have offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of international hotels and timeshare properties.

Note: Business Summary has been adapted from the Company's website.

Address: 7930 Jones Branch Dr, McLean, VA 22102
Tel: (703) 883-1000
Website: www.hiltonworldwide.com

EMAIL PROFILE

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STATISTICS

FOUNDED

1917

EMPLOYEES

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ANNUAL SALES

$11,272,000,000

CORPORATE FAMILY [29]

COMPETITORS [23]

BRANDS OWNED [24]

INDUSTRY CODES

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KEY CONTACTS [153]

Tel: (703) 883-1000

NAME/EMAIL TITLE MORE INFO

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President & CEO

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Managing Director

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CFO, Treasurer & EVP

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CFO & EVP

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Chief Investment Officer, Park Hotels & Resorts

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Chief Human Resources Officer & EVP

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Chief Accounting Officer & SVP

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President & CEO, Park Hotels & Resorts

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President, Middle East & Africa

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General Counsel & EVP

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EVP, Brands

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SVP & Head, Corporate Affairs, Global

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SVP & Head, Hilton Garden Inn, Global

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SVP & Head, Brand Services & Innovation, Global

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SVP & Head, Customer Engagement, Loyalty & Partnerships, Global

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SVP, Investor Relations

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SVP, Strategy & Research

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SVP, Talent, Rewards & People Analytics

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SVP, Supply Management

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SVP, Operations, Caribbean Latin America

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Senior Vice President

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VP & Managing Director, Mexico Development

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VP, Corporate Communications, Americas

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VP, Brand Marketing & Operations, Hilton Hotels Corporation

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VP, Digital Acquisition & Brand Marketing

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VP, Marketing Execution & Operations

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VP, Global Brand Marketing, Hampton Hotels & Hilton Garden Inn

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VP, Marketing & E-Commerce Americas

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VP, Global Marketing, Full Service Brands

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VP, External Communications

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VP, Sales & Marketing, East

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VP, Homewood Suites

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VP, All Suites Marketing & Public Relations

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VP, Operations, Luxury Hotels Americas

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VP, Corporate Communications, Global

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VP, Learning

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VP, Digital Human Resources & Strategic Planning

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VP, Digital Product & Innovation

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VP, Finance, Brands

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VP, Websites

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VP, Africa & Indian Ocean

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VP, Development, India

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VP, Hilton Garden Inn Brand Performance Support & Sales

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Head-Global SEO & Dir

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Head, Brand Management, Global

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Head, Architecture, Design & Construction

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Head, Luxury & Lifestyle, Global

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General Manager, Shenzhen Shekou

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General Manager, Hilton Westchester

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Senior Director, Product Marketing

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Senior Director, Indirect Sourcing

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Senior Director, Enterprise Security

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Senior Director, Hilton Brand Performance, Americas

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Senior Director, Brand Marketing, Global

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Senior Director, Brand Hospitality All, Suites Category

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Senior Director, Mobile Products

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Senior Director, Brand Marketing

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Senior Director, Digital Acquisition

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Sr Dir-Digital Client Svcs, Digital Design & Dev

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Senior Director, Recognition

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Senior Director, Marketing Planning & Execution

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Senior Director, Portfolio & Loyalty Marketing

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Senior Director, Brand Marketing, All Suites Category

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Senior Director, Human Resources Digital Strategy & Implementation

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Senior Director, CRM Products & Solutions

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Senior Director, B2B Marketing

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Regional Director, Revenue Management, Franchise

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Marketing Director, Hampton by Hilton

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Creative Director, Digital

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Brand Marketing Manager, Hilton Garden Inn

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Brand Marketing Manager, Home2 Suites by Hilton

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Marketing Director, B2B Marketing

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Director, Mobile Product Management

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Director, Supply Management Operations & Brand Relations

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Director, Customer Experience Strategy

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Director, Sales & Marketing, Hilton Inn at Penn

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Dir-Talent Acq & Mgmt Talent Acq Center-Americas

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Director, Brand Performance Support, Homewood Suites

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Director, Creative Services Group

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Director, Brand Performance, Hilton Hotels, DoubleTree by Hilton & Curio

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Director, Brand Standards & Conventions

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Director, Corporate Communications, Global

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Director, Digital Brand Marketing

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Director, Digital Product Innovation

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Dir-Brand PR & Focused Svc Brands

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Director, Mobile Delivery

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Director, Brand Marketing, Homewood Suites & Home2 Suites

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Director, Curio Brand Marketing

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Director, Incentive Plans, Americas

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Director, CRM Client Services

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Dir-Sls Talent Acq-Hilton Worldwide Americas

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Director, Corporate Communications, Northeast US & Canada

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Director, Multicultural & Diversity Marketing

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Director, Incentive Compensation, Global

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Director, Hilton Honors Public Relations & Portfolio Communications

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Director, Program Management & Guest Experience

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Director, Customer Experience Marketing

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Director, Digital Brand Marketing

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Director, Public Relations, Hilton, DoubleTree & Curio Collection, Global

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Director, Restaurant Development, The Americas

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Director, Brand Public Relations, Luxury & Lifestyle Brands

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Director, Brand Performance, Hilton Hotels & Resorts

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Director, Marketing Activation

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Director, Marketing Operations

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Director, Brand Programs, Extended Stay

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Regional Manager, E-Commerce, Global Online

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Senior Manager, Executive Communications

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Senior Manager, Sponsorships & Special Events

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Senior Manager, E-Commerce

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Senior Manager, Online Marketing

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Senior Manager, CRM Marketing Analytics

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Senior Manager, Brand Marketing, Embassy Suites by Hilton

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Sr Mgr-Customer Engagement, Loyalty & Partnerships

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Senior Manager, Online Marketing

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Senior Manager, CRM & Customer Strategy

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Senior Manager, Digital Design

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Senior Project Manager, BI Development

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Operating Manager, Global Digital, Digital Acquisition

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Account Manager, Creative Services Group, CW

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Senior Product Manager

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Product Manager, Digital

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Marketing Manager, Portfolio Marketing

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Manager, Search Engine Marketing

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Manager, Creative Services Group

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Manager, Credit

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Manager, Luxury & Lifestyle Brand Marketing

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Manager, Communications Resale

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Manager, Revenue

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Manager, E-Commerce Services

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Manager, Social Media Communications

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Manager, Brand Public Relations, Luxury & Lifestyle Brands

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Manager, Centralized Services

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Manager, E-Commerce

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Manager, Business Unit

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Manager, Finance Department & Risk Management

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Manager, Digital Brand Marketing, DoubleTree by Hilton

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Manager, Special Events

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Manager, Digital Brand Marketing

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Manager, E-Commerce

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Mgr-Mktg, Creative & Brand Identity-Portfolio & Loyalty Mktg

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Manager, Digital Brand Marketing

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Manager, Brand Public Relations, Hampton Hotels & Hilton Garden Inn

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Event Manager Services

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Specialist, Creative Services Group

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Analyst, Loyalty

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Analyst, Social Media Communications

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Coordinator, Social Media

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Coordinator, Digital Brand Marketing

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Coordinator, Marketing & Sales

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Coord-Global Brand Mktg-Hilton & Curio

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Coordinator, Recruiting & Source, Sales Talent Acquisition Center

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Senior Sales Manager, Hilton Short Hills

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Senior Marketing Director, Luxury & Lifestyle Brands

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AGENCY RELATIONSHIPS [12]

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New York, NY

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Austin, TX

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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