General Electric Company Advertising Spend - REDBOOKS

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

The Media/Marketing Industry at your Fingertips

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

General Electric Company

Hardware & Construction

This profile last updated 2/17/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

GE works on things that matter. The best people and the best technologies taking on the toughest challenges. They are focused on finding solutions in energy, health and home, transportation and finance. From their earlier days over 130 years ago, they have used tools of research, combined with a little inspiration, to create the world of tomorrow.

Note: Business Summary has been adapted from the Company's website.

Address: 3135 Easton Tpke, Fairfield, CT 06828-0001
Tel: (203) 373-2211
Fax: (203) 373-3131
Website: www.ge.com
General Email: ir.contacts@corporate.ge.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1892

EMPLOYEES

Start a Free Trial to View

ANNUAL SALES

$117,386,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $117,386 $117,184 $113,245 0% 3%
Gross Profit $32,088 $30,950 $30,743 3% 0%
Operating Income $11,649 $12,987 $11,970 -10% 8%
Net Income $-6,126 $15,233 $13,057 -140% 16%
Gross Margin 27% 26% 27%
Operating Income Margin 9% 11% 10%
Net Income Margin -5% 12% 11%
Cash and Cash Equivalents $70,483 $70,025 $88,555
Total Debt $198,276 $261,424 $329,679
Total Assets $492,692 $654,954 $656,560
Total Liabilitites $391,446 $526,697 $525,994
Stakeholder's Equity $98,274 $128,159 $130,566

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-6% = -5.2% x 0.2 x x 5.0 x

CORPORATE FAMILY [18]

COMPETITORS [81]

BRANDS OWNED [26]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [220]

Tel: (203) 373-2211

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

Vice Chairman, Business Innovations

Sign In   or    Start Trial to View

Partner, Business & Director, Marketing Communications, US & Canada Region

Sign In   or    Start Trial to View

CFO & SVP

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

CIO, Corporate Systems

Sign In   or    Start Trial to View

CIO, GE Healthcare Global Services

Sign In   or    Start Trial to View

CIO, GE Healthcare

Sign In   or    Start Trial to View

CIO, Engineering

Sign In   or    Start Trial to View

CMO, GE Capital Americas, Sponsor Finance

Sign In   or    Start Trial to View

CMO, Product Solutions, GE Energy Connections

Sign In   or    Start Trial to View

CMO, Global Research Center

Sign In   or    Start Trial to View

Chief Strategy Officer & Chief Commercial Officer, GE Healthcare

Sign In   or    Start Trial to View

CTO, VP & General Manager, Predix

Sign In   or    Start Trial to View

CTO & VP, Software Engineering, GE Renewable Energy

Sign In   or    Start Trial to View

Chief Technology Officer

Sign In   or    Start Trial to View

Chief Creative Officer

Sign In   or    Start Trial to View

Chief Communications Officer

Sign In   or    Start Trial to View

Chief Communications Officer

Sign In   or    Start Trial to View

Chief Digital Officer, CEO, GE Digital & SVP

Sign In   or    Start Trial to View

Chief Digital Officer & VP, GE Power

Sign In   or    Start Trial to View

VP & Chief Commercial Officer, France

Sign In   or    Start Trial to View

Chief Human Resources Officer & VP, GE Digital

Sign In   or    Start Trial to View

Chief Medical Officer

Sign In   or    Start Trial to View

President & CEO-GE Power & Water & SVP

Sign In   or    Start Trial to View

President & CEO, GE Energy Connections & SVP

Sign In   or    Start Trial to View

President & CEO, GE Energy Connections Power Conversion business

Sign In   or    Start Trial to View

President & CEO, GE Global Growth & Operations

Sign In   or    Start Trial to View

President & CEO, GE ASEAN

Sign In   or    Start Trial to View

CEO, GE Transportation & SVP

Sign In   or    Start Trial to View

CEO, GE Business Operations, Nigeria

Sign In   or    Start Trial to View

CEO, GE Capital

Sign In   or    Start Trial to View

CFO, Growth & Operations, Global

Sign In   or    Start Trial to View

Principal & Specialist

Sign In   or    Start Trial to View

Principal & Engineer

Sign In   or    Start Trial to View

General Counsel & SVP

Sign In   or    Start Trial to View

General Counsel, Business Innovations & VP

Sign In   or    Start Trial to View

General Counsel, GE Energy Connections

Sign In   or    Start Trial to View

SVP, Corporate Business Development

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Human Resources

Sign In   or    Start Trial to View

SVP, Marketing

Sign In   or    Start Trial to View

Managing Director, Corporate Investments

Sign In   or    Start Trial to View

Managing Director, Healthcare Finance

Sign In   or    Start Trial to View

Managing Director, GE Capital

Sign In   or    Start Trial to View

Managing Director, Global Markets, Energy Financial Services, GE Capital

Sign In   or    Start Trial to View

VP & General Manager, Applications, GE Digital

Sign In   or    Start Trial to View

VP & General Manager, Services

Sign In   or    Start Trial to View

VP, Data & Analytics

Sign In   or    Start Trial to View

VP-Legal Policy & Litigation

Sign In   or    Start Trial to View

VP, Marketing Innovation, Global

Sign In   or    Start Trial to View

VP, Investor Relations

Sign In   or    Start Trial to View

VP, User Experience Design

Sign In   or    Start Trial to View

VP, Business Development, Global

Sign In   or    Start Trial to View

VP, Labor & Employment

Sign In   or    Start Trial to View

VP, IoT Software Customer Marketing, Global

Sign In   or    Start Trial to View

VP, Corporate Finance Planning & Analysis

Sign In   or    Start Trial to View

VP, Supply Chain, China

Sign In   or    Start Trial to View

VP, Human Resources, GE Energy Connections

Sign In   or    Start Trial to View

VP, Commercial

Sign In   or    Start Trial to View

VP, Consumer Market Insights & Analytics

Sign In   or    Start Trial to View

VP, Europe Supply Chain, Global

Sign In   or    Start Trial to View

VP, Communications, Public Relations & Events

Sign In   or    Start Trial to View

Head, Conference Services Project & Senior Analyst, Information Technology AV

Sign In   or    Start Trial to View

Head, Digital Strategy

Sign In   or    Start Trial to View

Head, Global Segment Marketing, Strategic Programs

Sign In   or    Start Trial to View

Head, Revenue Marketing

Sign In   or    Start Trial to View

Head, Global Operations, Communications

Sign In   or    Start Trial to View

Head, US Communications & Operations, Global

Sign In   or    Start Trial to View

Head, Digital Channel Marketing, Global

Sign In   or    Start Trial to View

Head, Media Innovation

Sign In   or    Start Trial to View

Head, GE University Relations, Global

Sign In   or    Start Trial to View

Head, Event Management, Marketing & Communications

Sign In   or    Start Trial to View

Head, Revenue Marketing, Global

Sign In   or    Start Trial to View

Head-OEM Growth-North America

Sign In   or    Start Trial to View

Head, Executive Process Improvement

Sign In   or    Start Trial to View

Head, Marketing Program

Sign In   or    Start Trial to View

Head, Franchise, SAP Materials Management

Sign In   or    Start Trial to View

Head, Content Management & Delivery

Sign In   or    Start Trial to View

Head, Cybersecurity Sales, Americas

Sign In   or    Start Trial to View

Head, Business Operations

Sign In   or    Start Trial to View

Head, Sourcing

Sign In   or    Start Trial to View

Head, Global Sales Support

Sign In   or    Start Trial to View

Head, Finance ERP Transformation

Sign In   or    Start Trial to View

Head, Customer Engagement, Global

Sign In   or    Start Trial to View

Head, Communications

Sign In   or    Start Trial to View

Head, Corporate Event Management & Hospitality

Sign In   or    Start Trial to View

Head, Content Marketing

Sign In   or    Start Trial to View

Head, Strategy

Sign In   or    Start Trial to View

Head, Content Marketing Strategy, GE Digital

Sign In   or    Start Trial to View

Head, Commercial Marketing, Global

Sign In   or    Start Trial to View

Head, Renewables Brilliant Factory, America, Europe & Asia

Sign In   or    Start Trial to View

Head, Human Resources Process

Sign In   or    Start Trial to View

Head, Digital Learning & Technology

Sign In   or    Start Trial to View

Head, Global Communications, GE Digital

Sign In   or    Start Trial to View

Head, Organization & Talent Development, Aviation Global Supply Chain

Sign In   or    Start Trial to View

Head, Customer Operations & Process, Global

Sign In   or    Start Trial to View

Head, Global Human Resources Integration

Sign In   or    Start Trial to View

Head, Payroll Information Technology

Sign In   or    Start Trial to View

Head, Communications

Sign In   or    Start Trial to View

Head, Cash Analytics

Sign In   or    Start Trial to View

Head, Communications & Engagement

Sign In   or    Start Trial to View

Head, Marketing Communications, GE Transportation, Global

Sign In   or    Start Trial to View

Head, Digital Marketing, GE Digital

Sign In   or    Start Trial to View

Head, Commercial Configuration Management

Sign In   or    Start Trial to View

General Manager, Global Product, Discharge & LED Retrofit Lighting Systems

Sign In   or    Start Trial to View

General Manager, Global Quality Operations

Sign In   or    Start Trial to View

General Manager, Electric Vehicle Infrastructure

Sign In   or    Start Trial to View

General Manager, Concentrated Solar Power

Sign In   or    Start Trial to View

General Manager, Wind Projects & Services

Sign In   or    Start Trial to View

General Manager, Marketing, Global

Sign In   or    Start Trial to View

General Manager, Sales

Sign In   or    Start Trial to View

General Manager, US MR Sales & Marketing

Sign In   or    Start Trial to View

Executive Director, ecomagination, Global

Sign In   or    Start Trial to View

Managing Editor

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Marketing Director, Oil & Gas, Canada

Sign In   or    Start Trial to View

Director, Strategic Advanced Technology & Manager

Sign In   or    Start Trial to View

Director, Marketing & Market Development, Africa

Sign In   or    Start Trial to View

Director, Headquarters Communications

Sign In   or    Start Trial to View

Director, Strategic Alliances

Sign In   or    Start Trial to View

Director, Digital Customer Engagement

Sign In   or    Start Trial to View

Director, Demand Generation CoE, Global

Sign In   or    Start Trial to View

Director, Brand Communications, Global

Sign In   or    Start Trial to View

Director, Public Relations

Sign In   or    Start Trial to View

Director, Innovation Acceleration, Global

Sign In   or    Start Trial to View

Director, Olympic Marketing & Sports Programs

Sign In   or    Start Trial to View

Director, Corporate Investor Communications

Sign In   or    Start Trial to View

Dir-Brand & Design-Global

Sign In   or    Start Trial to View

Director, Innovation, Global

Sign In   or    Start Trial to View

Director, Communications, Corporate Initiatives

Sign In   or    Start Trial to View

Director, Media & Marketing Strategy, Global

Sign In   or    Start Trial to View

Director, Commercial Product Training

Sign In   or    Start Trial to View

Director, Product Marketing, Global

Sign In   or    Start Trial to View

Director

Sign In   or    Start Trial to View

Director, Communications

Sign In   or    Start Trial to View

Director, Marketing, Spec & Channel, Latin America

Sign In   or    Start Trial to View

Director, Talent Acquisition Communications, Global

Sign In   or    Start Trial to View

Director, Market Development & Innovation Programs

Sign In   or    Start Trial to View

Director, Solutions Development, Imaging

Sign In   or    Start Trial to View

Senior Manager, Digital Communications

Sign In   or    Start Trial to View

Senior Manager, IB & Analytics, USCAN Services

Sign In   or    Start Trial to View

Senior Manager, Commercial & Marketing CoEs

Sign In   or    Start Trial to View

Senior Account Manager

Sign In   or    Start Trial to View

Account Manager, Based Marketing

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Account Manager, National

Sign In   or    Start Trial to View

Account Manager, GE Lighting, National

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Project Manager, Growth & Innovation

Sign In   or    Start Trial to View

Project Manager, Commercial

Sign In   or    Start Trial to View

Marketing Communications Manager

Sign In   or    Start Trial to View

Sales Manager, Neurology, Central Zone

Sign In   or    Start Trial to View

Product Manager, Global

Sign In   or    Start Trial to View

Program Manager, Communications

Sign In   or    Start Trial to View

Marketing Manager, MR

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Sales Manager, Breast Imaging, Central Zone

Sign In   or    Start Trial to View

Communications Manager, GE Global Operations

Sign In   or    Start Trial to View

Marketing Manager, Global

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Program Manager, Employee Communications, GE Power & Water

Sign In   or    Start Trial to View

Product Manager

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Sr Product Mgr-GE O&G Digital Solutions

Sign In   or    Start Trial to View

Marketing Manager, Cardiovascular Ultrasound

Sign In   or    Start Trial to View

Product Manager, GE OEC Surgery, Global

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Marketing Manager, Global Digital & Social Media

Sign In   or    Start Trial to View

Product Manager, Appliances

Sign In   or    Start Trial to View

Senior Product Manager, High Efficiency Water Heating

Sign In   or    Start Trial to View

Manager, Global Benefits & Mobility

Sign In   or    Start Trial to View

Manager, Events, Global

Sign In   or    Start Trial to View

Manager, GE Lighting, Utility Relations, Northeast

Sign In   or    Start Trial to View

Manager, Sales Operations

Sign In   or    Start Trial to View

Manager, Sales & Marketing, Reference Products

Sign In   or    Start Trial to View

Manager, Digital Marketing, Global

Sign In   or    Start Trial to View

Mgr-Mining, Marine & Erie Site Comm-Global

Sign In   or    Start Trial to View

Manager, Digital Content Strategy

Sign In   or    Start Trial to View

Manager, Digital Marketing

Sign In   or    Start Trial to View

Manager, Operations & Engineering Communications, Global

Sign In   or    Start Trial to View

Manager, Accounts, National

Sign In   or    Start Trial to View

Manager, Product Operations

Sign In   or    Start Trial to View

Manager, Human Resources & Information Technology Operations, Global

Sign In   or    Start Trial to View

Manager, Marketing Program

Sign In   or    Start Trial to View

Manager, Contract Marketing

Sign In   or    Start Trial to View

Manager, Global Product Marketing, MICT Accessories

Sign In   or    Start Trial to View

Manager, Social Media

Sign In   or    Start Trial to View

Manager, Global Events, GE Digital

Sign In   or    Start Trial to View

Manager, Social Content

Sign In   or    Start Trial to View

Manager, Product Support Engineering

Sign In   or    Start Trial to View

Manager, Global Events Marketing, GE Digital

Sign In   or    Start Trial to View

Manager, Organizational Communications

Sign In   or    Start Trial to View

Manager, Sales Analytics, GE Appliances

Sign In   or    Start Trial to View

Manager, Creative Marketing

Sign In   or    Start Trial to View

Manager, Commercial Marketing, USCAN

Sign In   or    Start Trial to View

Manager, Public Affairs

Sign In   or    Start Trial to View

Manager, Additive Manufacturing

Sign In   or    Start Trial to View

Analyst, Compliance, GE Digital

Sign In   or    Start Trial to View

Analyst, Strategic Marketing

Sign In   or    Start Trial to View

Analyst, Systems

Sign In   or    Start Trial to View

Analyst, Finance

Sign In   or    Start Trial to View

Coordinator, Events

Sign In   or    Start Trial to View

Coordinator, Sales & Marketing

Sign In   or    Start Trial to View

Senior Marketing Manager

Sign In   or    Start Trial to View

Senior Head, Executive Communications & Marketing Communications

Sign In   or    Start Trial to View

Senior Head, Public Relations, GE Transportation

Sign In   or    Start Trial to View

Senior Executive, Product Line

Sign In   or    Start Trial to View

Key Account Manager

Sign In   or    Start Trial to View

Senior Finance Manager

Sign In   or    Start Trial to View

Program Head, Marketing Communications

Sign In   or    Start Trial to View

Counsel, Advertising & Brand Management

Sign In   or    Start Trial to View

Associate Creative Director, Global

Sign In   or    Start Trial to View

Senior Head, Communications & Brand

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [26]

  AGENCY LOCATION PHONE EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Brookfield, WI

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Boston, MA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Louisville, KY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Los Angeles, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Netherlands

Sign In   or    Start Trial to View

Malaysia

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Argentina

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

ADS IN PRINT

DIGITAL ADS

Powered By

COMPANY NEWS

Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

See all news articles...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com