FedEx Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/10/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

FedEx Corporation provides customers and businesses worldwide with a broad portfolio of Transportation, E-Commerce and Business Services.

Note: Business Summary has been adapted from the Company's website.

Address: 3875 Airways, Module H3 Department 4634, Memphis, TN 38116
Tel: (901) 818-7500
Tel: (800) GOFEDEX
Fax: (901) 395-2000
Website: www.fedex.com
General Email: ir@fedex.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1997

EMPLOYEES

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ANNUAL SALES

$50,365,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended May.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $50,365 $47,453 $45,567 6% 4%
Gross Profit $33,038 $30,469 $28,515 8% 6%
Operating Income $3,077 $1,867 $3,815 64% -51%
Net Income $1,820 $1,050 $2,324 73% -54%
Gross Margin 65% 64% 62%
Operating Income Margin 6% 3% 8%
Net Income Margin 3% 2% 5%
Cash and Cash Equivalents $3,534 $3,763 $2,908
Total Debt $13,867 $7,268 $4,737
Total Assets $46,064 $36,531 $33,070
Total Liabilitites $32,280 $21,538 $17,793
Stakeholder's Equity $13,784 $14,993 $15,277

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
13% = 3.6% x 1.1 x x 3.3 x

CORPORATE FAMILY [3]

COMPETITORS [15]

BRANDS OWNED [45]

INDUSTRY CODES

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KEY CONTACTS [162]

Tel: (901) 818-7500

Tel: (800) GOFEDEX

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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President & COO

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Pres, CEO-FedEx Cross Border & Sr VP-eCommerce

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CFO & EVP

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COO & EVP

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CIO & CEO, FedEx Information Services

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Chief Accounting Officer

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President & CEO, FedEx Express

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President & CEO, FedEx Freight

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President & CEO, FedEx Ground

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President & CEO, FedEx Trade Networks

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CFO, Latin America & Caribbean Division & VP

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Manager, Brand & Interactive Advertising & Principal, Marketing

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Principal, Marketing

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Principal, Marketing

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Principal, Communications

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Principal, Marketing & Mobile Solutions

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Principal

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Principal, Digital Marketing

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Principal, Marketing

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Principal, Marketing, FedEx Innovation

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Principal, Marketing

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Principal, Marketing

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Principal, Marketing

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Principal, Marketing & Content Strategy, FedEx Services

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Principal, Marketing, Global Marketing & Customer Experience

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Principal, Marketing

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General Counsel, Secretary & EVP

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EVP, Sales

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EVP, Global Marketing & Communications, FedEx Services

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SVP, Sales

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SVP, Integrated Marketing & Communications

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SVP, Customer Access Solutions & Information Technology

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Managing Director, Media Relations & Social Media, Global

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Managing Director, International

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Managing Director, Business Development, Postal Programs & Transportation

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Managing Director, International Market Development US Export, Product Management & Go-To-Market

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VP, Sales

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VP, Pricing, US Region

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VP, Strategy, Innovation & Product Development

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VP, Investor Relations

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VP, Customer Experience, Latin America & Caribbean

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VP, Corporate Communications

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VP, Domestic Services Marketing, FedEx Services

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VP, Environment Affairs & Sustainability

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VP, Brand Experience Marketing, FedEx Services

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VP, Communications, FedEx Ground

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VP, Digital Access Marketing

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Head, Regional Operations

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Marketing Director, FedEx Services

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Marketing Director

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Director, Marketing Promotions

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Director, Global Brand Management, FedEx Services

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Director, Digital Access Marketing

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Director, Digital Access Marketing

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Director, Retail Marketing

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Director, Global Revenue Management

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Director, Corporate Development

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Director

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Director, Advertising & Sponsorship Marketing

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Director, Communications

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Director, Freight Solutions Marketing, FedEx Services

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Director, Digital Marketing

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Senior Manager, Communications Project, FedEx Global Reputation Content

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Senior Manager, External Communications

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Senior Account Manager, Logistics, FedEx Truckload Brokerage

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Account Manager, Worldwide & Specialist, Market

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Account Manager, Logistics, FedEx Truckload Brokerage

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Account Manager, Logistics

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Account Manager, FedEx Services, Worldwide

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Account Manager, International

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Account Manager, Logistics, FedEx Truckload Brokerage

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Account Manager, FedEx Services, Worldwide

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Marketing Manager

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Marketing Manager

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Marketing Manager

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Senior Product Manager

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Marketing Manager

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Marketing Manager

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Program Manager, Marketing

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Marketing Manager

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Marketing Manager, International

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Marketing Manager, Brand & Interactive Advertising

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Manager, Marketing Research

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Manager, Sponsorship & Sports Marketing

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Manager, Retail Marketing

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Manager, Loyalty Marketing

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Manager, Information Technology Project Management

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Manager, FedEx Retail Marketing, Integrated, Local & Sales Marketing

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Manager, Market Sales

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Manager, Advertising & Sponsorship Marketing

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Manager, Integrated Marketing

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Manager, Regulatory & Public Affairs Communications

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Manager, Strategic Marketing, International Development & Competitive Strategy

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Manager, Special Projects

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Manager, Sponsorship Marketing

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Manager, Regional Market Development

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Manager, Reputation Strategies, Global

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Manager, Global Content Production & Brand Journalism

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Manager, Solutions

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Manager, Small Business Segment, International Marketing

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Manager

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Manager, Product Development Marketing

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Manager, Revenue Science & Strategy

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Manager, Customer Services Quality Assurance

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Manager, Products & Market Development, Global

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Manager

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Manager, Sales Solutions

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Manager, Media, Global

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Manager, Business Development & PMO

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Manager, Retail Strategy & Product Marketing, FedEx Marketing

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Senior Account Executive, FedEx Services

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Senior Account Executive, International

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Senior Specialist, Communications & Writer

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Senior Specialist, Marketing

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Senior Specialist, Communications

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Sr Specialist-Mktg, Digital Content & Video Mktg

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Senior Specialist, Marketing

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Senior Specialist, Marketing

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Senior Specialist, Communications

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Senior Specialist, Marketing

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Account Executive, Business Development

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Specialist, Marketing, Digital User Experience Team

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Specialist, Marketing

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Specialist, Communications

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Specialist, Sales & Marketing

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Account Executive, Commercial Accounts

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Specialist, Marketing

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Specialist, Marketing

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Account Executive

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Account Executive, International

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Specialist, Marketing

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Specialist, Communications

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Senior Analyst, Marketing

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Senior Analyst, Marketing

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Senior Analyst, Corporate Marketing, Marketing Research & Insights

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Senior Analyst, Revenue Management

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Senior Analyst, EC Marketing

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Senior Analyst, Strategic Project Marketing

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Senior Analyst, Strategic Marketing

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Senior Analyst, Pricing Marketing

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Senior Analyst, Strategic Project Marketing

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Senior Analyst, Strategic Project Marketing

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Analyst, Strategic Event

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Senior Designer, Aircraft Training

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Engineer, Control Systems Project, FedEx Express

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District Sales Manager

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AGENCY RELATIONSHIPS [13]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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New York, NY

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Philippines

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India

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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