The Estee Lauder Companies Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/17/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

The Estee Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in the US and abroad under numerous brand names.

Note: Business Summary has been adapted from the Company's website.

Address: 767 5th Ave, New York, NY 10153-0023
Tel: (212) 572-4200
Fax: (212) 572-6633
Website: www.elcompanies.com
General Email: irdept@estee.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1946

EMPLOYEES

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ANNUAL SALES

$11,262,300,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended June.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $11,262 $10,780 $10,968 4% -1%
Gross Profit $9,081 $8,679 $8,810 4% -1%
Operating Income $1,610 $1,606 $1,827 0% -12%
Net Income $1,114 $1,088 $1,204 2% -9%
Gross Margin 80% 80% 80%
Operating Income Margin 14% 14% 16%
Net Income Margin 9% 10% 10%
Cash and Cash Equivalents $914 $1,021 $1,629
Total Debt $2,241 $1,624 $1,343
Total Assets $9,223 $8,226 $7,868
Total Liabilitites $5,636 $4,572 $3,999
Stakeholder's Equity $3,571 $3,643 $3,854

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
31% = 9.9% x 1.2 x x 2.6 x

CORPORATE FAMILY [4]

COMPETITORS [8]

BRANDS OWNED [30]

INDUSTRY CODES

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KEY CONTACTS [152]

Tel: (212) 572-4200

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Executive Chairman

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Executive Director, Fashion Group

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Senior Producer

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Marketing Director, TORY BURCH Beauty, Global

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Director, NA Marketing Aramis & Designer, Fragrances

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Director, Clinique Brand Supply Chain

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Director, Global Voice Communications

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Director, Clinique Brand Cost Management

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Director, Design, La Mer

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Director, Digital Production

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Director, Global Media & Digital Marketing, Aramis Designer Fragrances

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Director, Corporate Innovation

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Director, North America Marketing, Estee Lauder Fragrances & aerin Beauty

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Project Manager & Manager, Clinique Global Brand Supply Chain

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Project Manager

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Marketing Manager, Clinique

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Manager, Trade Marketing & Designer, Fragrances

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Manager, Global Public Relations & Artistry Relations

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Manager, Education, North America

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Account Executive

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Associate, North America Marketing, Aramis & Designer, Fragrances

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Executive Marketing Director, Key Account Nordstrom

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Corporate SVP, Product Development & Innovation

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Group President, International

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AGENCY RELATIONSHIPS [10]

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

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Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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