Citigroup Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Citigroup Inc., is a global banking company. They provide consumers, corporations, governments and institutions with a broad range of financial products and services, including Consumer Banking and Credit, Corporate and Investment Banking, Securities Brokerage, Transaction Services, and Wealth Management.

Note: Business Summary has been adapted from the Company's website.

Address: 399 Park Ave, New York, NY 10022
Tel: (212) 559-1000
Tel: (800) 285-3000
Fax: (212) 793-3946
Website: www.citigroup.com
General Email: investorrelations@citi.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1998

EMPLOYEES

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ANNUAL SALES

$68,024,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $68,024 $69,606 $67,997 -2% 2%
Gross Profit $68,024 $69,606 $67,997 -2% 2%
Operating Income $24,144 $14,131 $19,054 70% -25%
Net Income $17,242 $7,310 $13,659 135% -46%
Gross Margin 100% 100% 100%
Operating Income Margin 35% 20% 28%
Net Income Margin 25% 10% 20%
Cash and Cash Equivalents $352,772 $402,767 $455,927
Total Debt $486,362 $593,889 $592,334
Total Assets $1,731,210 $1,842,181 $1,880,382
Total Liabilitites $1,509,353 $1,631,996 $1,676,043
Stakeholder's Equity $221,857 $210,185 $204,339

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
7% = 25.3% x 0.0 x x 7.8 x

CORPORATE FAMILY [3]

COMPETITORS [101]

BRANDS OWNED [54]

INDUSTRY CODES

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KEY CONTACTS [183]

Tel: (212) 559-1000

Tel: (800) 285-3000

NAME/EMAIL TITLE MORE INFO

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Chairman

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Vice Chairman, Institutional Clients Group

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Vice Chairman, Citigroup

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Co-President, Chairman, Mexico & CEO, Global Consumer Banking

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Chief Executive Officer

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CMO, Managing Director & Head, Growth, Citi Finance Technology

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Managing Director & Head, ICG Market & Retail Surveillance, NAM

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Managing Director & Head, Benefits, NPD & Global Rewards

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Managing Director & Head, Acquisition & Early Engagement, North America Citi Cards

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Managing Director & Head, Human Resources Control & Compliance

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Managing Director & Co-Head, Venture Investing

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Managing Director & Head, Media, Global

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Managing Director

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Chief Financial Officer

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CIO, Council Communications & SVP

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CMO, The Home Depot Portfolio

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Chief Administrative Officer

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Chief Accounting Officer & Controller

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Chief Brand Officer

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Chairman, Citi Foundation

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CEO, Institutional Clients Group

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CEO, CitiMortgage & Citi US Consumer & Commercial Banking

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CEO, Citi Commercial Bank

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CEO, Citi Cards

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CFO, Institutional Clients Group

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Principal, Strategies

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SVP & Head, Design Production, Global

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SVP & Head, Media & Integrated Marketing

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SVP, Advertising & Marketing & Head, Strategic Media

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SVP & Head, Loyalty Program Marketing & Servicing Communications

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SVP & Head, Media, Global

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SVP, Consumer Wealth Management & Sales Director

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SVP & Director

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SVP & Manager, Manhattan & NJ Division Citigold Market

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SVP & Manager, Citi Gold Market

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SVP, Marketing Strategy, Citi Retail Services

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SVP, Content & Social, Global

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SVP, Alternate Channel BP&A

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SVP, Media

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SVP, Acquisition & Early Engagement

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SVP, Strategic Marketing & Retail Bank, US

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Senior Vice President

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SVP, Media, Advertising & Partnerships

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SVP, Marketing & Product Management

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SVP, New Product Development

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Sr VP-Brand Engagement & Activation

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Managing Director, Global Contact Center Operations

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Managing Director, Global Consumer Banking Public Affairs

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VP & Head, Creative

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VP & Product Manager

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VP & Manager, Release, Systems Integration & Enterprise Supply Chain

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VP & Manager, Loyalty Program

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VP, Marketing

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VP-Co-Brand Strategy

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VP, Omnichannel Cards Journey

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Vice President

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VP, Display & Mobile Acquisition Marketing

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VP, Event Marketing, Global

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VP, Global Sponsorships & Event Marketing

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VP, Marketing Strategy

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VP & Senior Operating Manager

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VP, Rewards Marketing

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VP, CAMS

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VP, Marketing & Product Development

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Head-Internal Comm, Citi Institutional Clients Grp & Dir

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Head, Financial Communications & Director

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Head, Investments & Director

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Head, Product, Citi Commercial Cards, North America & Director

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Head, Marketing, Prime Finance, Global & Director

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Head, Online Banking, NA & Director, Treasury & Trade Solutions

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Head, Digital & Consumer Banking, North America

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Head, Corporate Banking, Asia Pacific

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Head, Digital & Brand

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Head, Advisory Business

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Head, Brand Insights & Strategic Analytics, Global

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Head, Strategy, Citi FinTech & Digital Payments, Global

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Head, Corporate Equity Derivatives, Global

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Head, Corporate Banking, UK

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Head, Policy, Citi FinTech, Global

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Head, Citi Markets Institutional Clients Group, Global

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Assistant VP, LATAM Recruitment & Organizational Effectiveness & Project Manager

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Asst VP & Project Mgr-Event Mktg-Citi Global-NA

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Assistant VP, Infrastructure & Senior Analyst, Technology

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Marketing Director

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Director, Accounting Advisory Services, KPMG

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Director, Global New Product Development Citi Cards

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Director

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Director, Cobrand Partnerships & Business Development

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Director, Citi Public Affairs

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Director, Cardmember Engagement, Global

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Marketing Manager

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Analyst, Fixed Income Capital Markets

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Sr Assoc-Event Mktg

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Associate, Investment Banking

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AGENCY RELATIONSHIPS [10]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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Chicago, IL

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India

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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